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Email Marketing

Brevo vs Drip: Pricing Comparison 2026

Side-by-side pricing comparison of Brevo and Drip. See all plans, features, and costs at a glance.

Bottom line: Brevo starts at $9/mo, making it $30/mo cheaper than Drip ($39/mo). Drip offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Brevo vs Drip: Quick Pricing Facts

FeatureBrevoDrip
Starting Price$9/mo$39/mo
Number of Plans42
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Brevo is the more affordable option, starting at $9/mo compared to Drip's $39/mo. Both are Email Marketing tools with 6 combined pricing plans and 50 features compared.

Drip stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Brevo
Brevo
Try it freeAffiliate
Tier 1
Starter
$9/month
Includes
  • From 5,000 emails per month
  • Email & SMS
  • Drag & Drop email editor
  • Email templates
  • AI content generator
  • Advanced segmentation
  • Forms
  • Basic reporting & analytics
  • Email support
  • No Brevo logo $10.80 per month
  • Sales Essentials $27.92 per month
Start with Starter
Free Trial
$0/monthCheapest
Includes
  • 14-day free trial
  • Limited features during trial
  • No credit card required
Start with Free Trial
Tier 2
StandardPopular
$18/monthCheapest
Includes
  • Marketing automation
  • A/B testing
  • Advanced email reporting Click heatmaps, geography & device reports
  • AI send time optimization
  • Web & event tracking
  • Landing pages 1 page included
  • No Brevo logo
  • Sales Essentials $27.92 per month
Start with Standard
Basic
$39/month
$39 / year
Includes
  • 1-2,500 people
  • Unlimited email sends
  • Email support
  • Dynamic segments
  • Onsite campaigns
  • Up to 50 workflows
  • Unlimited sub-accounts
  • Open API access
Start with Basic
Tier 3
Professional
$499/monthCheapest
Includes
  • From 150,000 emails per month
  • Additional marketing channels WhatsApp, Popups, Mobile & Web Push
  • Multi-user access 10 seats included
  • Contact scoring
  • Advanced ecommerce features
  • AI segmentation
  • AI Data Analyst
  • Phone support
  • Deliverability Specialist support
  • Sales Advanced $58.50 per month/user
Start with Professional
Tier 4
Enterprise
Custom pricing
Includes
  • Multi-account management
  • Custom objects
  • Brevo Mobile Wallet
  • Custom loyalty engine
  • Custom data integrations
  • Dedicated IP
  • SSO & SAML
  • Tailored onboarding
  • CSM support
  • Sales Advanced
Start with Enterprise

Swipe to compare plans →

Brevo

All-in-one marketing platform with email, SMS, and chat

View all Brevo plans

Drip

Ecommerce email marketing and automation platform

View all Drip plans

What Reviewers Say

Our Pick

Brevo

Brevo starts at $30/mo lower ($9/mo vs $39/mo), offers 4 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Brevo

Try Brevo free

Which Should You Choose?

Choose Brevo if:

  • You want lower per-user costs—Brevo starts at $9/mo, saving $30/mo compared to Drip at $39/mo
  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Brevo offers 28 additional features across its plans
  • Your team needs custom enterprise pricing—Brevo offers negotiated terms for large deployments

Choose Drip if:

  • You need a free plan with 14-day free trial, Limited features during trial—Drip offers no-cost access with no credit card required
  • Drip's 2-tier usage-based structure gives clearer cost visibility for budget planning
  • Drip's focused feature set keeps your team in control without tool bloat

Drip offers a free plan [1], eliminating the cost barrier for evaluation, while Brevo requires paid subscription from the start. This gives Drip a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Drip's free tier, upgrading to a paid plan at approximately $39/mo provides substantial additional functionality. Compare this pricing path against Brevo's tiering starting at $9/mo to assess total cost of ownership over 12 months. Drip's 2 tiers provide flexibility at different budgets, while Brevo's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Drip is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

Best choice: Brevo

Try Brevo free
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Frequently Asked Questions: Brevo vs Drip

Which is cheaper, Brevo or Drip?
As of March 2026, Brevo starts at a lower price point. Brevo starts at $9/mo while Drip starts at $39/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Brevo have vs Drip?
Brevo offers 4 pricing plans, while Drip offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Brevo or Drip offer a free plan?
Drip offers a free plan, while Brevo does not. If budget is a concern, Drip lets you get started at no cost.
Can I save money by paying annually for Brevo or Drip?
Both Brevo and Drip offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Brevo plan?
The Standard plan is Brevo's most popular tier, priced at $18/mo. Key features include Marketing automation, A/B testing, Advanced email reporting Click heatmaps, geography & device reports.
Does Brevo or Drip offer custom enterprise pricing?
Brevo offers a custom-priced enterprise tier for larger teams. Drip lists all its pricing publicly.
How do Brevo and Drip compare for Email Marketing?
Both Brevo and Drip are Email Marketing tools. Brevo offers 4 plans starting at $9/mo, while Drip offers 2 plans starting at $39/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Brevo Official PricingVendor pricing page
  2. Drip Official PricingVendor pricing page

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