Skip to main content
CompareTiers
Auto-generated comparison. Editorial verdict in progress.
Email Marketing

Drip vs Kit: Pricing Comparison 2026

Side-by-side pricing comparison of Drip and Kit. See all plans, features, and costs at a glance.

Bottom line: Kit starts at $33/mo, making it $6/mo cheaper than Drip ($39/mo). Drip offers a free plan.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Drip freeTry Kit freeAffiliateUpdated this monthUpdated this month
Best Value

Kit - Kit offers a free plan, starts at $6/mo lower ($33/mo vs $39/mo), offers 3 tiers vs 2.

Drip vs Kit: Quick Pricing Facts

FeatureDripKit
Starting Price$39/mo$33/mo
Number of Plans23
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Kit is the more affordable option, starting at $33/mo compared to Drip's $39/mo. Both are Email Marketing tools with 5 combined pricing plans and 36 features compared.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Drip
Kit
Kit
Try freeAffiliate
Tier 1
Free Trial
$0/monthCheapest
Includes
  • 14-day free trial
  • Limited features during trial
  • No credit card required
Start with Free Trial
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Start with Newsletter
Tier 2
Basic
$39/month
$39 / year
Includes
  • 1-2,500 people
  • Unlimited email sends
  • Email support
  • Dynamic segments
  • Onsite campaigns
  • Up to 50 workflows
  • Unlimited sub-accounts
  • Open API access
Start with Basic
Creator
$33/monthCheapest
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Start with Creator
Tier 3
-
Pro
$66/monthCheapest
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Start with Pro

← Swipe to compare plans →

Ready to get started? Try either tool free — no credit card required.

Try Drip freeFree plan availableTry Kit freeFree plan available
Find the best deal for your team
Answer 2 quick questions and we'll help you choose the right plan

Drip

Ecommerce email marketing and automation platform

View all Drip plans

Kit

Email marketing and automation platform for creators

View all Kit plans

Frequently Asked Questions: Drip vs Kit

Which is cheaper, Drip or Kit?
As of July 2026, Kit starts at a lower price point. Drip starts at $39/mo while Kit starts at $33/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Drip have vs Kit?
Drip offers 2 pricing plans, while Kit offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Drip or Kit offer a free plan?
Yes, both Drip and Kit offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Drip or Kit?
Both Drip and Kit offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
How do Drip and Kit compare for Email Marketing?
Both Drip and Kit are Email Marketing tools. Drip offers 2 plans starting at $39/mo, while Kit offers 3 plans starting at $33/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Drip Official Pricing- Vendor pricing page
  2. Kit Official Pricing- Vendor pricing page

Related Articles

Best Email Marketing for Agencies (2026)

Compare email marketing pricing for agencies: ActiveCampaign ($15/mo), Amazon SES ($0/mo), AWeber ($12.50/mo). Hand-picked tools that fit teams of 10-50 people.

Best Email Marketing for Enterprise (2026)

Compare email marketing pricing for enterprise: ActiveCampaign ($15/mo), Amazon SES ($0/mo), AWeber ($12.50/mo). Hand-picked tools that fit teams of 100+ peo...

Best Email Marketing for Small Teams (2026)

Compare email marketing pricing for small teams: ActiveCampaign ($15/mo), Amazon SES ($0/mo), AWeber ($12.50/mo). Hand-picked tools that fit teams of 2-10 pe...

Track Price Changes

Get notified when pricing changes for these tools.

See all Drip alternativesSee all Kit alternativesEmail MarketingCompare more tools