Drip vs Kit: Pricing Comparison 2026
Side-by-side pricing comparison of Drip and Kit. See all plans, features, and costs at a glance.
Bottom line: Kit starts at $33/mo, making it $6/mo cheaper than Drip ($39/mo). Drip offers a free plan.
Last updated: March 16, 2026
Drip vs Kit: Quick Pricing Facts
| Feature | Drip | Kit |
|---|---|---|
| Starting Price | $39/mo | $33/mo |
| Number of Plans | 2 | 3 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Kit is the more affordable option, starting at $33/mo compared to Drip's $39/mo. Both are Email Marketing tools with 5 combined pricing plans and 36 features compared.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Drip Try it free |  Kit Try it free |
|---|---|---|
| Tier 1 | Free Trial $0/monthCheapest Includes
| NewsletterPopular $0/monthCheapest Includes
|
| Tier 2 | Basic $39/month $39 / year Includes
| Creator $33/monthCheapest $33 / year Includes
|
| Tier 3 | — | Pro $66/monthCheapest $66 / year Includes
|
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Kit
Kit offers a free plan, starts at $6/mo lower ($33/mo vs $39/mo), offers 3 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Kit
Try Kit freeWhich Should You Choose?
Choose Drip if:
- •You prefer Drip's free tier features—14-day free trial, Limited features during trial
- •Drip's 2-tier usage-based structure gives clearer cost visibility for budget planning
- •Drip keeps its feature set lean, which means faster onboarding and less complexity
Choose Kit if:
- •You want lower per-user costs—Kit starts at $33/mo, saving $6/mo compared to Drip at $39/mo
- •You prefer Kit's free tier features—Up to 10,000 subscribers, 1 basic Visual Automation
- •You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Kit offers 14 additional features across its plans
Both Drip and Kit offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Drip includes 3 features, while Kit includes 6 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Drip vs Kit
Which is cheaper, Drip or Kit?
How many pricing plans does Drip have vs Kit?
Does Drip or Kit offer a free plan?
Can I save money by paying annually for Drip or Kit?
What is the most popular Kit plan?
How do Drip and Kit compare for Email Marketing?
Sources
- Drip Official Pricing— Vendor pricing page
- Kit Official Pricing— Vendor pricing page
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