ActiveCampaign vs Drip: Pricing Comparison 2026
Side-by-side pricing comparison of ActiveCampaign and Drip. See all plans, features, and costs at a glance.
Bottom line: ActiveCampaign starts at $15/mo, making it $24/mo cheaper than Drip ($39/mo). Drip offers a free plan.
Last updated: March 16, 2026
ActiveCampaign vs Drip: Quick Pricing Facts
| Feature | ActiveCampaign | Drip |
|---|---|---|
| Starting Price | $15/mo | $39/mo |
| Number of Plans | 7 | 2 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
ActiveCampaign is the more affordable option, starting at $15/mo compared to Drip's $39/mo. Both are Email Marketing tools with 9 combined pricing plans and 121 features compared.
Drip stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  ActiveCampaign Try it freeAffiliate |  Drip Try it free |
|---|---|---|
| Tier 1 | Enterprise $145/month Includes
| Free Trial $0/monthCheapest Includes
|
| Tier 2 | ProPopular $79/month Includes
| Basic $39/monthCheapest $39 / year Includes
|
| Tier 3 | Plus $49/monthCheapest Includes
| — |
| Tier 4 | Starter $15/monthCheapest Includes
| — |
| Tier 5 | Premium $218/monthCheapest Includes
| — |
| Tier 6 | AdvancedPopular $99/monthCheapest Includes
| — |
| Tier 7 | Core $99/monthCheapest Includes
| — |
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ActiveCampaign
Email marketing, automation, and CRM for customer experience
View all ActiveCampaign plansWhat Reviewers Say
ActiveCampaign
ActiveCampaign starts at $24/mo lower ($15/mo vs $39/mo), offers 7 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: ActiveCampaign
Try ActiveCampaign freeWhich Should You Choose?
Choose ActiveCampaign if:
- •You want lower per-user costs—ActiveCampaign starts at $15/mo, saving $24/mo compared to Drip at $39/mo
- •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—ActiveCampaign offers 99 additional features across its plans
Choose Drip if:
- •You need a free plan with 14-day free trial, Limited features during trial—Drip offers no-cost access with no credit card required
- •You want Drip's approach to incremental feature unlocking across its 2 pricing tiers
- •Drip keeps its feature set lean, which means faster onboarding and less complexity
Drip offers a free plan [1], eliminating the cost barrier for evaluation, while ActiveCampaign requires paid subscription from the start. This gives Drip a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Drip's free tier, upgrading to a paid plan at approximately $39/mo provides substantial additional functionality. Compare this pricing path against ActiveCampaign's tiering starting at $15/mo to assess total cost of ownership over 12 months. Drip's 2 tiers provide flexibility at different budgets, while ActiveCampaign's 7 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Drip is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Best choice: ActiveCampaign
Try ActiveCampaign freeFrequently Asked Questions: ActiveCampaign vs Drip
Which is cheaper, ActiveCampaign or Drip?
How many pricing plans does ActiveCampaign have vs Drip?
Does ActiveCampaign or Drip offer a free plan?
Can I save money by paying annually for ActiveCampaign or Drip?
What is the most popular ActiveCampaign plan?
How do ActiveCampaign and Drip compare for Email Marketing?
Sources
- ActiveCampaign Official Pricing— Vendor pricing page
- Drip Official Pricing— Vendor pricing page
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