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ActiveCampaign vs Drip: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Drip. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $24/mo cheaper than Drip ($39/mo). Drip offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry Drip freePrice updated 10d agoPrice updated 14d ago

ActiveCampaign vs Drip: Quick Pricing Facts

FeatureActiveCampaignDrip
Starting Price$15/mo$39/mo
Number of Plans72
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Drip's $39/mo. Both are Email Marketing tools with 9 combined pricing plans and 121 features compared.

Drip stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Drip
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free Trial
$0/monthCheapest
Includes
  • 14-day free trial
  • Limited features during trial
  • No credit card required
Start with Free Trial
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Basic
$39/monthCheapest
$39 / year
Includes
  • 1-2,500 people
  • Unlimited email sends
  • Email support
  • Dynamic segments
  • Onsite campaigns
  • Up to 50 workflows
  • Unlimited sub-accounts
  • Open API access
Start with Basic
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
-
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

Drip

Ecommerce email marketing and automation platform

View all Drip plans

What Reviewers Say

Which Should You Choose?

Choose ActiveCampaign if:

  • •Your business model includes both B2B and e-commerce, requiring versatile automation across use cases
  • •ActiveCampaign's built-in CRM with deal pipelines serves sales teams alongside marketing automation
  • •Lead scoring, site tracking, and conditional workflows automate complex buyer journeys
  • •Your team needs email, chat, and CRM in one platform for full customer communication

Choose Drip if:

  • •Your business is purely e-commerce and you want automation specifically designed to drive store revenue
  • •Drip's deep Shopify and WooCommerce integrations power product-specific automation and recommendations
  • •Revenue attribution on every email shows exactly which campaigns and automations generate sales
  • •Pre-built e-commerce playbooks (abandoned cart, browse abandonment, winback) get you running immediately

ActiveCampaign and Drip are both advanced automation platforms, but they optimize for different business types. ActiveCampaign serves multiple business models: Starter at $15/month for 1,000 contacts. Plus at $49/month adds CRM and lead scoring. Professional at $79/month adds predictive sending. The platform works for B2B, services, SaaS, and e-commerce. Drip is e-commerce only: starting at $39/month for 2,500 contacts. No free tier. Every feature - workflows, segmentation, analytics - is designed around e-commerce metrics: revenue per subscriber, customer lifetime value, and cart recovery rates. ActiveCampaign's versatility means it can handle e-commerce automation, but the e-commerce features are one module among many. Drip's specialization means every feature is optimized for online stores - product recommendation logic, shopping behavior triggers, and revenue attribution are more refined than ActiveCampaign's e-commerce capabilities. The decision is clear: if your business is primarily e-commerce, Drip's specialized features drive more revenue per subscriber. If your business is B2B, services, or a mix of models, ActiveCampaign's versatility and CRM integration cover more ground.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Drip

Which is cheaper, ActiveCampaign or Drip?
As of July 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Drip starts at $39/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Drip?
ActiveCampaign offers 7 pricing plans, while Drip offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Drip offer a free plan?
Drip offers a free plan, while ActiveCampaign does not. If budget is a concern, Drip lets you get started at no cost.
Can I save money by paying annually for ActiveCampaign or Drip?
Both ActiveCampaign and Drip offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
How do ActiveCampaign and Drip compare for Email Marketing?
Both ActiveCampaign and Drip are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while Drip offers 2 plans starting at $39/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Drip Official Pricing- Vendor pricing page

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