Brevo vs Kit: Pricing Comparison 2026
Side-by-side pricing comparison of Brevo and Kit. See all plans, features, and costs at a glance.
Bottom line: Brevo starts at $9/mo, making it $24/mo cheaper than Kit ($33/mo). Kit offers a free plan.
Last updated: March 16, 2026
Brevo vs Kit: Quick Pricing Facts
| Feature | Brevo | Kit |
|---|---|---|
| Starting Price | $9/mo | $33/mo |
| Number of Plans | 4 | 3 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Brevo is the more affordable option, starting at $9/mo compared to Kit's $33/mo. Both are Email Marketing tools with 7 combined pricing plans and 64 features compared. At comparable tiers, the monthly price difference is $18.
Kit stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Brevo Try it freeAffiliate |  Kit Try it free |
|---|---|---|
| Tier 1 | Starter $9/month Includes
| NewsletterPopular $0/monthCheapest Includes
|
| Tier 2 | StandardPopular $18/monthCheapest Includes
| Creator $33/month $33 / year Includes
|
| Tier 3 | Professional $499/month Includes
| Pro $66/monthCheapest $66 / year Includes
|
| Tier 4 | Enterprise Custom pricing Includes
| — |
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What Reviewers Say
Brevo
Brevo starts at $24/mo lower ($9/mo vs $33/mo), offers 4 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Brevo
Try Brevo freeWhich Should You Choose?
Choose Brevo if:
- •You want lower per-user costs—Brevo starts at $9/mo, saving $24/mo compared to Kit at $33/mo
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Brevo offers 14 additional features across its plans
- •Your team needs custom enterprise pricing—Brevo offers negotiated terms for large deployments
Choose Kit if:
- •You need a free plan with Up to 10,000 subscribers, 1 basic Visual Automation—Kit offers no-cost access with no credit card required
- •Kit's 3-tier usage-based structure gives clearer cost visibility for budget planning
- •You value Kit's specific feature progression from free to advanced tier levels
Kit offers a free plan [1], eliminating the cost barrier for evaluation, while Brevo requires paid subscription from the start. This gives Kit a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Kit's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against Brevo's tiering starting at $9/mo to assess total cost of ownership over 12 months. Kit's 3 tiers provide flexibility at different budgets, while Brevo's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Kit is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Best choice: Brevo
Try Brevo freeFrequently Asked Questions: Brevo vs Kit
Which is cheaper, Brevo or Kit?
How many pricing plans does Brevo have vs Kit?
Does Brevo or Kit offer a free plan?
Can I save money by paying annually for Brevo or Kit?
What is the most popular Brevo plan?
What is the most popular Kit plan?
Does Brevo or Kit offer custom enterprise pricing?
Sources
- Brevo Official Pricing— Vendor pricing page
- Kit Official Pricing— Vendor pricing page
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