Skip to main content
CompareTiers
Auto-generated comparison. Editorial verdict in progress.
Email Marketing

Brevo vs Kit: Pricing Comparison 2026

Side-by-side pricing comparison of Brevo and Kit. See all plans, features, and costs at a glance.

Bottom line: Brevo starts at $9/mo, making it $24/mo cheaper than Kit ($33/mo). Kit offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Brevo freeAffiliateTry Kit freeAffiliatePrice updated 11d agoUpdated this month
Best Value

Brevo - Brevo starts at $24/mo lower ($9/mo vs $33/mo), offers 4 tiers vs 3.

Brevo vs Kit: Quick Pricing Facts

FeatureBrevoKit
Starting Price$9/mo$33/mo
Number of Plans43
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Brevo is the more affordable option, starting at $9/mo compared to Kit's $33/mo. Both are Email Marketing tools with 7 combined pricing plans and 64 features compared. At comparable tiers, the monthly price difference is $18.

Kit stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Brevo
Brevo
Try freeAffiliate
Kit
Kit
Try freeAffiliate
Tier 1
Starter
$9/month
Includes
  • From 5,000 emails per month
  • Email & SMS Send email & transactional messages. SMS credit sold separately.
  • Drag & Drop email editor Craft polished emails fast—just drag, drop, and send.
  • Email templates Jumpstart campaigns with responsive templates tailored to your industry and use case.
  • AI content generator Draft subject lines and email copy, adjust tone, and more.
  • Advanced segmentation Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
  • Forms Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
  • Basic reporting & analytics Track opens and clicks to measure campaign performance.
  • Email support Get help via email from our customer care team. Support available in 6 languages.
  • No Brevo logo $10.80 per month
  • Sales Essentials $27.92 per month
Start with Starter
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Start with Newsletter
Tier 2
StandardPopular
$18/monthCheapest
Includes
  • Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.
  • A/B testing Test subject lines or content variants to improve opens and clicks.
  • Advanced email reporting See where and how contacts engage to optimize future campaigns. Click heatmaps, geography & device reports
  • AI send time optimization Automatically send emails when each contact is most likely to engage.
  • Web & event tracking Track on‑site behavior and custom events to trigger messages and segment with precision.
  • Landing pages Create standalone campaign pages without a developer. 1 page included
  • No Brevo logo Remove the “Sent with Brevo” footer to keep emails strictly professional.
  • Sales Essentials $27.92 per month
Start with Standard
Creator
$33/month
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Start with Creator
Tier 3
Professional
$499/month
Includes
  • From 150,000 emails per month
  • Additional marketing channels WhatsApp, Popups, Mobile & Web Push
  • Multi-user access 10 seats included
  • Contact scoring Get contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.
  • Advanced ecommerce features Drive sales with AI recommendations, back-in-stock alerts, and coupons.
  • AI segmentation Let Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
  • AI Data Analyst Ask plain‑language questions and get instant answers from your data with Aura AI.
  • Phone support Speak directly with our team when you need faster resolution.
  • Deliverability Specialist support Work with an expert to improve email deliverability and inbox placement. 3 hours per year included.
  • Sales Advanced $58.50 per month/user
Start with Professional
Pro
$66/monthCheapest
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Start with Pro
Tier 4
Enterprise
Custom pricing
Includes
  • Multi-account management Manage multiple business units & brands under one master account.
  • Custom objects Import all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
  • Brevo Mobile Wallet Digitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
  • Custom loyalty engine Create and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
  • Custom data integrations Sync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
  • Dedicated IP Maintain full control of your sending reputation with a dedicated IP.
  • SSO & SAML Secure, enterprise‑grade single sign‑on for centralized access management.
  • Tailored onboarding Receive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
  • CSM support Recurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).
  • Sales Advanced
Start with Enterprise
-

← Swipe to compare plans →

Ready to get started? Try either tool free — no credit card required.

Try Brevo freeFrom $9/moTry Kit freeFree plan available
Find the best deal for your team
Answer 2 quick questions and we'll help you choose the right plan

Brevo

All-in-one marketing platform with email, SMS, and chat

View all Brevo plans

Kit

Email marketing and automation platform for creators

View all Kit plans

What Reviewers Say

Frequently Asked Questions: Brevo vs Kit

Which is cheaper, Brevo or Kit?
As of July 2026, Brevo starts at a lower price point. Brevo starts at $9/mo while Kit starts at $33/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Brevo have vs Kit?
Brevo offers 4 pricing plans, while Kit offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Brevo or Kit offer a free plan?
Kit offers a free plan, while Brevo does not. If budget is a concern, Kit lets you get started at no cost.
Can I save money by paying annually for Brevo or Kit?
Both Brevo and Kit offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Brevo plan?
The Standard plan is Brevo's most popular tier, priced at $18/mo. Key features include Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey., A/B testing Test subject lines or content variants to improve opens and clicks., Advanced email reporting See where and how contacts engage to optimize future campaigns. Click heatmaps, geography & device reports.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
Does Brevo or Kit offer custom enterprise pricing?
Brevo offers a custom-priced enterprise tier for larger teams. Kit lists all its pricing publicly.
AI Recommendations

Sources

  1. Brevo Official Pricing- Vendor pricing page
  2. Kit Official Pricing- Vendor pricing page

Related Articles

Close CRM Review 2026: I Imported 50 Leads and Ran a Pipeline for 2 Weeks

Hands-on Close CRM review for small sales teams (1-10 people). I tested signup, lead import, pipeline build, email sequences, power dialer, automations, mobile, and export with a real 50-lead dataset. Honest scorecard + pricing breakdown.

Best Email Marketing for Agencies (2026)

Compare email marketing pricing for agencies: ActiveCampaign ($15/mo), Amazon SES ($0/mo), AWeber ($12.50/mo). Hand-picked tools that fit teams of 10-50 people.

Best Email Marketing for Enterprise (2026)

Compare email marketing pricing for enterprise: ActiveCampaign ($15/mo), Amazon SES ($0/mo), AWeber ($12.50/mo). Hand-picked tools that fit teams of 100+ peo...

Track Price Changes

Get notified when pricing changes for these tools.

See all Brevo alternativesSee all Kit alternativesEmail MarketingCompare more tools