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Email Marketing

ActiveCampaign vs Brevo: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Brevo. See all plans, features, and costs at a glance.

Bottom line: Brevo starts at $9/mo, making it $6/mo cheaper than ActiveCampaign ($15/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

ActiveCampaign vs Brevo: Quick Pricing Facts

FeatureActiveCampaignBrevo
Starting Price$15/mo$9/mo
Number of Plans74
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Brevo is the more affordable option, starting at $9/mo compared to ActiveCampaign's $15/mo. Both are Email Marketing tools with 11 combined pricing plans and 149 features compared. At comparable tiers, the monthly price difference is $61.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
Brevo
Brevo
Try it freeAffiliate
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Starter
$9/monthCheapest
Includes
  • From 5,000 emails per month
  • Email & SMS
  • Drag & Drop email editor
  • Email templates
  • AI content generator
  • Advanced segmentation
  • Forms
  • Basic reporting & analytics
  • Email support
  • No Brevo logo $10.80 per month
  • Sales Essentials $27.92 per month
Start with Starter
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
StandardPopular
$18/monthCheapest
Includes
  • Marketing automation
  • A/B testing
  • Advanced email reporting Click heatmaps, geography & device reports
  • AI send time optimization
  • Web & event tracking
  • Landing pages 1 page included
  • No Brevo logo
  • Sales Essentials $27.92 per month
Start with Standard
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Professional
$499/month
Includes
  • From 150,000 emails per month
  • Additional marketing channels WhatsApp, Popups, Mobile & Web Push
  • Multi-user access 10 seats included
  • Contact scoring
  • Advanced ecommerce features
  • AI segmentation
  • AI Data Analyst
  • Phone support
  • Deliverability Specialist support
  • Sales Advanced $58.50 per month/user
Start with Professional
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Enterprise
Custom pricing
Includes
  • Multi-account management
  • Custom objects
  • Brevo Mobile Wallet
  • Custom loyalty engine
  • Custom data integrations
  • Dedicated IP
  • SSO & SAML
  • Tailored onboarding
  • CSM support
  • Sales Advanced
Start with Enterprise
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core

Swipe to compare plans →

ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

Brevo

All-in-one marketing platform with email, SMS, and chat

View all Brevo plans

What Reviewers Say

Our Pick

ActiveCampaign

ActiveCampaign offers 7 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: ActiveCampaign

Try ActiveCampaign free

Which Should You Choose?

Choose ActiveCampaign if:

  • You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—ActiveCampaign offers 71 additional features across its plans
  • ActiveCampaign's 7-tier usage-based structure gives clearer cost visibility for budget planning

Choose Brevo if:

  • You want lower per-user costs—Brevo starts at $9/mo, saving $6/mo compared to ActiveCampaign at $15/mo
  • Your team needs custom enterprise pricing—Brevo offers negotiated terms for large deployments
  • Brevo's usage-based pricing lets you match exact team size without tier gaps

Brevo is the more affordable choice [1], starting at $9/mo compared to ActiveCampaign's $15/mo. For a 50-person team on paid plans, this translates to Brevo saving approximately $300/month. Brevo offers 4 pricing tiers compared to ActiveCampaign's 7, giving you more granular control over scaling costs as your team grows. Across all tiers, Brevo provides 39 total features versus 110 for ActiveCampaign, offering a more focused toolset depending on your specific needs. The pricing math favors Brevo for most team sizes. ActiveCampaign becomes worth the premium only when its differentiating features are central to your workflow.

Best choice: ActiveCampaign

Try ActiveCampaign free

Best choice: Brevo

Try Brevo free
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Frequently Asked Questions: ActiveCampaign vs Brevo

Which is cheaper, ActiveCampaign or Brevo?
As of March 2026, Brevo starts at a lower price point. ActiveCampaign starts at $15/mo while Brevo starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Brevo?
ActiveCampaign offers 7 pricing plans, while Brevo offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Brevo plan?
The Standard plan is Brevo's most popular tier, priced at $18/mo. Key features include Marketing automation, A/B testing, Advanced email reporting Click heatmaps, geography & device reports.
Does ActiveCampaign or Brevo offer custom enterprise pricing?
Brevo offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and Brevo compare for Email Marketing?
Both ActiveCampaign and Brevo are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while Brevo offers 4 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. ActiveCampaign Official PricingVendor pricing page
  2. Brevo Official PricingVendor pricing page

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