Skip to main content
CompareTiers
Email Marketing

ActiveCampaign vs Brevo: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Brevo. See all plans, features, and costs at a glance.

Bottom line: Brevo starts at $9/mo, making it $6/mo cheaper than ActiveCampaign ($15/mo). Neither offers a free plan.

Last updated: June 15, 2026

Data compiled by Arthur Jacquemin
Updated June 15, 2026
Try ActiveCampaign freeAffiliateTry Brevo freeAffiliatePrice updated 5d agoPrice updated 5d ago

ActiveCampaign vs Brevo: Quick Pricing Facts

FeatureActiveCampaignBrevo
Starting Price$15/mo$9/mo
Number of Plans74
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Brevo is the more affordable option, starting at $9/mo compared to ActiveCampaign's $15/mo. Both are Email Marketing tools with 11 combined pricing plans and 149 features compared. At comparable tiers, the monthly price difference is $61.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Brevo
Brevo
Try freeAffiliate
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Starter
$9/monthCheapest
Includes
  • From 5,000 emails per month
  • Email & SMS Send email & transactional messages. SMS credit sold separately.
  • Drag & Drop email editor Craft polished emails fast—just drag, drop, and send.
  • Email templates Jumpstart campaigns with responsive templates tailored to your industry and use case.
  • AI content generator Draft subject lines and email copy, adjust tone, and more.
  • Advanced segmentation Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
  • Forms Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
  • Basic reporting & analytics Track opens and clicks to measure campaign performance.
  • Email support Get help via email from our customer care team. Support available in 6 languages.
  • No Brevo logo $10.80 per month
  • Sales Essentials $27.92 per month
Start with Starter
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
StandardPopular
$18/monthCheapest
Includes
  • Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.
  • A/B testing Test subject lines or content variants to improve opens and clicks.
  • Advanced email reporting See where and how contacts engage to optimize future campaigns. Click heatmaps, geography & device reports
  • AI send time optimization Automatically send emails when each contact is most likely to engage.
  • Web & event tracking Track on‑site behavior and custom events to trigger messages and segment with precision.
  • Landing pages Create standalone campaign pages without a developer. 1 page included
  • No Brevo logo Remove the “Sent with Brevo” footer to keep emails strictly professional.
  • Sales Essentials $27.92 per month
Start with Standard
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Professional
$499/month
Includes
  • From 150,000 emails per month
  • Additional marketing channels WhatsApp, Popups, Mobile & Web Push
  • Multi-user access 10 seats included
  • Contact scoring Get contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.
  • Advanced ecommerce features Drive sales with AI recommendations, back-in-stock alerts, and coupons.
  • AI segmentation Let Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
  • AI Data Analyst Ask plain‑language questions and get instant answers from your data with Aura AI.
  • Phone support Speak directly with our team when you need faster resolution.
  • Deliverability Specialist support Work with an expert to improve email deliverability and inbox placement. 3 hours per year included.
  • Sales Advanced $58.50 per month/user
Start with Professional
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Enterprise
Custom pricing
Includes
  • Multi-account management Manage multiple business units & brands under one master account.
  • Custom objects Import all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
  • Brevo Mobile Wallet Digitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
  • Custom loyalty engine Create and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
  • Custom data integrations Sync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
  • Dedicated IP Maintain full control of your sending reputation with a dedicated IP.
  • SSO & SAML Secure, enterprise‑grade single sign‑on for centralized access management.
  • Tailored onboarding Receive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
  • CSM support Recurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).
  • Sales Advanced
Start with Enterprise
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

← Swipe to compare plans →

Ready to get started? Try either tool free — no credit card required.

Try ActiveCampaign freeFrom $15/moTry Brevo freeFrom $9/mo
Find the best deal for your team
Answer 2 quick questions and we'll help you choose the right plan

ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

Brevo

All-in-one marketing platform with email, SMS, and chat

View all Brevo plans

What Reviewers Say

Which Should You Choose?

Choose ActiveCampaign if:

  • •Advanced marketing automation with conditional workflows, lead scoring, and behavior tracking is essential
  • •ActiveCampaign's built-in CRM connects sales and marketing teams on one platform
  • •Predictive sending, send time optimization, and machine learning features maximize email engagement
  • •Your sales team needs automated lead routing and deal pipeline management alongside marketing

Choose Brevo if:

  • •You want email, SMS, WhatsApp, and live chat marketing in one affordable platform
  • •Brevo Free includes 300 emails/day with unlimited contacts - no subscriber count limits
  • •Transactional emails (order confirmations, password resets) alongside marketing campaigns in one tool
  • •Budget matters - Brevo Starter at $9/month for 5,000 emails is cheaper than ActiveCampaign's entry pricing

ActiveCampaign and Brevo (formerly Sendinblue) target different marketing maturity levels. ActiveCampaign is automation-first: Starter at $15/month for 1,000 contacts, Plus at $49/month with CRM and scoring, Professional at $79/month with predictive sending. The platform excels at complex, behavior-driven automation sequences. Brevo is multi-channel messaging: Free includes 300 emails/day with unlimited contacts. Starter at $9/month for 5,000 emails. Business at $18/month adds marketing automation, landing pages, and A/B testing. Brevo also includes SMS, WhatsApp, and live chat. Brevo's unique advantage is channel breadth at low cost. Email, SMS, WhatsApp marketing, transactional emails, and live chat in one platform starting at $9/month is remarkably good value. The unlimited contacts on all plans (pricing is based on email volume, not subscriber count) benefits businesses with large lists. ActiveCampaign's advantage is automation sophistication. The visual workflow builder with conditional branching, split actions, and wait conditions creates marketing sequences that Brevo's automation cannot match. The integrated CRM means marketing and sales share the same data - lead scoring triggers sales notifications when prospects are ready. For businesses that need multi-channel messaging (email + SMS + WhatsApp) at affordable pricing, Brevo is the value leader. For businesses that need sophisticated marketing automation with CRM integration, ActiveCampaign's depth justifies the higher investment.

Try ActiveCampaign freeFrom $15/moTry Brevo freeFrom $9/mo
ShareShare

Frequently Asked Questions: ActiveCampaign vs Brevo

Which is cheaper, ActiveCampaign or Brevo?
As of June 2026, Brevo starts at a lower price point. ActiveCampaign starts at $15/mo while Brevo starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Brevo?
ActiveCampaign offers 7 pricing plans, while Brevo offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Brevo plan?
The Standard plan is Brevo's most popular tier, priced at $18/mo. Key features include Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey., A/B testing Test subject lines or content variants to improve opens and clicks., Advanced email reporting See where and how contacts engage to optimize future campaigns. Click heatmaps, geography & device reports.
Does ActiveCampaign or Brevo offer custom enterprise pricing?
Brevo offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and Brevo compare for Email Marketing?
Both ActiveCampaign and Brevo are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while Brevo offers 4 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Brevo Official Pricing- Vendor pricing page

Related Articles

Close CRM Review 2026: I Imported 50 Leads and Ran a Pipeline for 2 Weeks

Hands-on Close CRM review for small sales teams (1-10 people). I tested signup, lead import, pipeline build, email sequences, power dialer, automations, mobile, and export with a real 50-lead dataset. Honest scorecard + pricing breakdown.

Best Email Marketing for Agencies (2026)

Compare email marketing pricing for agencies: ActiveCampaign ($15/mo), Amazon SES ($0/mo), AWeber ($12.50/mo). Hand-picked tools that fit teams of 10-50 people.

Best Email Marketing for Enterprise (2026)

Compare email marketing pricing for enterprise: ActiveCampaign ($15/mo), Amazon SES ($0/mo), AWeber ($12.50/mo). Hand-picked tools that fit teams of 100+ peo...

Track Price Changes

Get notified when pricing changes for these tools.

See all ActiveCampaign alternativesSee all Brevo alternativesEmail MarketingCompare more tools