Brevo vs Mailchimp: Pricing Comparison 2026

Brevo and Mailchimp compete directly for email marketing budgets, but their pricing models are structurally different — and that difference determines which is right for your list size and send frequency. Mailchimp charges by the number of contacts in your account, regardless of how often you email them. Brevo charges by the number of emails sent per month, regardless of how many contacts you have stored. This distinction is decisive. If you have 50,000 contacts but only email them once a month, Brevo will cost dramatically less. Its Starter plan at $7/month includes unlimited contacts and 20,000 emails. A comparable Mailchimp plan (50,000 contacts) can run $300+ per month. For list-heavy senders with moderate frequency, Brevo's pricing model is structurally superior. If you have a small list and email heavily — a 2,000-person list with daily campaigns — Mailchimp's per-contact model becomes more attractive. Its Standard plan's audience segmentation, multivariate testing, and e-commerce analytics are also more polished than Brevo's equivalents. Mailchimp's 15-year head start shows in the UX detail. Brevo's multi-channel angle is also worth noting: the same platform handles SMS campaigns, transactional email, and marketing automation. For businesses that need omnichannel outreach, Brevo avoids the expense of stitching together separate providers. For teams that exclusively do email, Mailchimp's focused excellence is often worth the premium — if your list size makes the per-contact pricing tolerable.