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Email Marketing

Brevo vs SendGrid: Pricing Comparison 2026

Side-by-side pricing comparison of Brevo and SendGrid. See all plans, features, and costs at a glance.

Bottom line: Brevo starts at $9/mo, making it $11/mo cheaper than SendGrid ($19.95/mo). SendGrid offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Brevo vs SendGrid: Quick Pricing Facts

FeatureBrevoSendGrid
Starting Price$9/mo$19.95/mo
Number of Plans44
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Brevo is the more affordable option, starting at $9/mo compared to SendGrid's $19.95/mo. Both are Email Marketing tools with 8 combined pricing plans and 55 features compared.

SendGrid stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Brevo
Brevo
Try it freeAffiliate
SendGrid
SendGrid
Try it free
Tier 1
Starter
$9/month
Includes
  • From 5,000 emails per month
  • Email & SMS
  • Drag & Drop email editor
  • Email templates
  • AI content generator
  • Advanced segmentation
  • Forms
  • Basic reporting & analytics
  • Email support
  • No Brevo logo $10.80 per month
  • Sales Essentials $27.92 per month
Start with Starter
Free Trial
$0/monthCheapest
Includes
  • Additional teammates: 1
  • Event webhook: 1
  • Email validation: 0
  • Dynamic templates: Editor
Start with Free Trial
Tier 2
StandardPopular
$18/monthCheapest
Includes
  • Marketing automation
  • A/B testing
  • Advanced email reporting Click heatmaps, geography & device reports
  • AI send time optimization
  • Web & event tracking
  • Landing pages 1 page included
  • No Brevo logo
  • Sales Essentials $27.92 per month
Start with Standard
Essentials
$20/month
Includes
  • Additional teammates: 1
  • Event webhook: 2
  • Email validation: 0
  • Dynamic templates: Editor
Start with Essentials
Tier 3
Professional
$499/month
Includes
  • From 150,000 emails per month
  • Additional marketing channels WhatsApp, Popups, Mobile & Web Push
  • Multi-user access 10 seats included
  • Contact scoring
  • Advanced ecommerce features
  • AI segmentation
  • AI Data Analyst
  • Phone support
  • Deliverability Specialist support
  • Sales Advanced $58.50 per month/user
Start with Professional
Pro
$90/monthCheapest
Includes
  • Additional teammates: 1,000
  • Event webhook: 5
  • Email validation: 2,500
  • Dynamic templates: Editor and testing
Start with Pro
Tier 4
Enterprise
Custom pricing
Includes
  • Multi-account management
  • Custom objects
  • Brevo Mobile Wallet
  • Custom loyalty engine
  • Custom data integrations
  • Dedicated IP
  • SSO & SAML
  • Tailored onboarding
  • CSM support
  • Sales Advanced
Start with Enterprise
Premier
Custom pricing
Includes
  • Additional teammates: 1,000
  • Event webhook: 5
  • Email validation: 5,000
  • Dynamic templates: Editor and testing
Start with Premier

Swipe to compare plans →

Brevo

All-in-one marketing platform with email, SMS, and chat

View all Brevo plans

SendGrid

Cloud-based email delivery and marketing campaigns platform

View all SendGrid plans

What Reviewers Say

Which Should You Choose?

Choose Brevo if:

  • You want lower per-user costs—Brevo starts at $9/mo, saving $10.95/mo compared to SendGrid at $19.95/mo
  • You want more features built-in—Brevo offers 23 additional features across its plans
  • You prefer Brevo's usage-based model with its 4-tier structure

Choose SendGrid if:

  • You need a free plan with Additional teammates: 1, Event webhook: 1—SendGrid offers no-cost access with no credit card required
  • SendGrid's 4-tier usage-based structure gives clearer cost visibility for budget planning
  • You value SendGrid's specific feature progression from free to advanced tier levels

SendGrid offers a free plan [1], eliminating the cost barrier for evaluation, while Brevo requires paid subscription from the start. This gives SendGrid a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow SendGrid's free tier, upgrading to a paid plan at approximately $19.95/mo provides substantial additional functionality. Compare this pricing path against Brevo's tiering starting at $9/mo to assess total cost of ownership over 12 months. SendGrid's 4 tiers provide flexibility at different budgets, while Brevo's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, SendGrid is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

Best choice: Brevo

Try Brevo free
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Frequently Asked Questions: Brevo vs SendGrid

Which is cheaper, Brevo or SendGrid?
As of March 2026, Brevo starts at a lower price point. Brevo starts at $9/mo while SendGrid starts at $19.95/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Brevo have vs SendGrid?
Brevo offers 4 pricing plans, while SendGrid offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Brevo or SendGrid offer a free plan?
SendGrid offers a free plan, while Brevo does not. If budget is a concern, SendGrid lets you get started at no cost.
What is the most popular Brevo plan?
The Standard plan is Brevo's most popular tier, priced at $18/mo. Key features include Marketing automation, A/B testing, Advanced email reporting Click heatmaps, geography & device reports.
Does Brevo or SendGrid offer custom enterprise pricing?
Yes, both Brevo and SendGrid offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Brevo and SendGrid compare for Email Marketing?
Both Brevo and SendGrid are Email Marketing tools. Brevo offers 4 plans starting at $9/mo, while SendGrid offers 4 plans starting at $19.95/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Brevo Official PricingVendor pricing page
  2. SendGrid Official PricingVendor pricing page

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