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Email Marketing

Brevo vs SendGrid: Pricing Comparison 2026

Side-by-side pricing comparison of Brevo and SendGrid. See all plans, features, and costs at a glance.

Bottom line: Brevo starts at $9/mo, making it $11/mo cheaper than SendGrid ($19.95/mo). SendGrid offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Brevo freeAffiliateTry SendGrid freePrice updated 11d agoPrice updated 14d ago

Brevo vs SendGrid: Quick Pricing Facts

FeatureBrevoSendGrid
Starting Price$9/mo$19.95/mo
Number of Plans44
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Brevo is the more affordable option, starting at $9/mo compared to SendGrid's $19.95/mo. Both are Email Marketing tools with 8 combined pricing plans and 55 features compared.

SendGrid stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Brevo
Brevo
Try freeAffiliate
SendGrid
SendGrid
Try free
Tier 1
Starter
$9/month
Includes
  • From 5,000 emails per month
  • Email & SMS Send email & transactional messages. SMS credit sold separately.
  • Drag & Drop email editor Craft polished emails fast—just drag, drop, and send.
  • Email templates Jumpstart campaigns with responsive templates tailored to your industry and use case.
  • AI content generator Draft subject lines and email copy, adjust tone, and more.
  • Advanced segmentation Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
  • Forms Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
  • Basic reporting & analytics Track opens and clicks to measure campaign performance.
  • Email support Get help via email from our customer care team. Support available in 6 languages.
  • No Brevo logo $10.80 per month
  • Sales Essentials $27.92 per month
Start with Starter
Free Trial
$0/monthCheapest
Includes
  • Additional teammates: 1
  • Event webhook: 1
  • Email validation: 0
  • Dynamic templates: Editor
Start with Free Trial
Tier 2
StandardPopular
$18/monthCheapest
Includes
  • Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.
  • A/B testing Test subject lines or content variants to improve opens and clicks.
  • Advanced email reporting See where and how contacts engage to optimize future campaigns. Click heatmaps, geography & device reports
  • AI send time optimization Automatically send emails when each contact is most likely to engage.
  • Web & event tracking Track on‑site behavior and custom events to trigger messages and segment with precision.
  • Landing pages Create standalone campaign pages without a developer. 1 page included
  • No Brevo logo Remove the “Sent with Brevo” footer to keep emails strictly professional.
  • Sales Essentials $27.92 per month
Start with Standard
Essentials
$20/month
Includes
  • Additional teammates: 1
  • Event webhook: 2
  • Email validation: 0
  • Dynamic templates: Editor
Start with Essentials
Tier 3
Professional
$499/month
Includes
  • From 150,000 emails per month
  • Additional marketing channels WhatsApp, Popups, Mobile & Web Push
  • Multi-user access 10 seats included
  • Contact scoring Get contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.
  • Advanced ecommerce features Drive sales with AI recommendations, back-in-stock alerts, and coupons.
  • AI segmentation Let Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
  • AI Data Analyst Ask plain‑language questions and get instant answers from your data with Aura AI.
  • Phone support Speak directly with our team when you need faster resolution.
  • Deliverability Specialist support Work with an expert to improve email deliverability and inbox placement. 3 hours per year included.
  • Sales Advanced $58.50 per month/user
Start with Professional
Pro
$90/monthCheapest
Includes
  • Additional teammates: 1,000
  • Event webhook: 5
  • Email validation: 2,500
  • Dynamic templates: Editor and testing
Start with Pro
Tier 4
Enterprise
Custom pricing
Includes
  • Multi-account management Manage multiple business units & brands under one master account.
  • Custom objects Import all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
  • Brevo Mobile Wallet Digitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
  • Custom loyalty engine Create and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
  • Custom data integrations Sync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
  • Dedicated IP Maintain full control of your sending reputation with a dedicated IP.
  • SSO & SAML Secure, enterprise‑grade single sign‑on for centralized access management.
  • Tailored onboarding Receive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
  • CSM support Recurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).
  • Sales Advanced
Start with Enterprise
Premier
Custom pricing
Includes
  • Additional teammates: 1,000
  • Event webhook: 5
  • Email validation: 5,000
  • Dynamic templates: Editor and testing
Start with Premier

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Brevo

All-in-one marketing platform with email, SMS, and chat

View all Brevo plans

SendGrid

Cloud-based email delivery and marketing campaigns platform

View all SendGrid plans

What Reviewers Say

Which Should You Choose?

Choose Brevo if:

  • •You need marketing email, transactional email, SMS, and WhatsApp in one affordable platform
  • •Brevo Free includes 300 emails/day with unlimited contacts - pricing by volume, not subscriber count
  • •Your team wants a user-friendly interface for creating campaigns without developer involvement
  • •Multi-channel marketing (email + SMS + WhatsApp + live chat) from one dashboard simplifies messaging

Choose SendGrid if:

  • •You need developer-focused email infrastructure with API delivery, webhooks, and event tracking
  • •SendGrid handles millions of transactional emails with optimized deliverability and dedicated IPs
  • •Your application requires programmatic email sending with detailed delivery analytics
  • •SendGrid's Twilio integration provides SMS alongside email through developer APIs

Brevo (formerly Sendinblue) and SendGrid compete in email delivery but from different perspectives. Brevo is a marketer-first platform: email campaigns, automation, SMS, WhatsApp, and live chat with a visual interface. Free for 300 emails/day. Starter at $9/month for 5,000 emails. Business at $18/month with marketing automation. SendGrid is a developer-first platform: email API, SMTP relay, and deliverability infrastructure. Free for 100 emails/day. Essentials at $19.95/month for 50,000 emails. Pro at $89.95/month with dedicated IP. SendGrid also offers marketing campaigns but the UX is less polished. Brevo's advantage is accessibility. Marketers create campaigns, build automations, and send SMS without writing code or configuring APIs. The multi-channel approach (email + SMS + WhatsApp + chat) from one platform at low cost is compelling for businesses that want messaging consolidation. SendGrid's advantage is infrastructure. For applications sending millions of transactional emails, SendGrid's API, deliverability tools, IP warming, and event webhooks provide the reliability and control developers need. The Twilio ecosystem (SendGrid's parent company) adds SMS and voice through developer APIs. For businesses that need marketing-friendly email and multi-channel messaging, Brevo is the simpler path. For developers building email into applications at scale, SendGrid's infrastructure focus delivers.

Try Brevo freeFrom $9/mo
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Frequently Asked Questions: Brevo vs SendGrid

Which is cheaper, Brevo or SendGrid?
As of July 2026, Brevo starts at a lower price point. Brevo starts at $9/mo while SendGrid starts at $19.95/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Brevo have vs SendGrid?
Brevo offers 4 pricing plans, while SendGrid offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Brevo or SendGrid offer a free plan?
SendGrid offers a free plan, while Brevo does not. If budget is a concern, SendGrid lets you get started at no cost.
What is the most popular Brevo plan?
The Standard plan is Brevo's most popular tier, priced at $18/mo. Key features include Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey., A/B testing Test subject lines or content variants to improve opens and clicks., Advanced email reporting See where and how contacts engage to optimize future campaigns. Click heatmaps, geography & device reports.
Does Brevo or SendGrid offer custom enterprise pricing?
Yes, both Brevo and SendGrid offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Brevo and SendGrid compare for Email Marketing?
Both Brevo and SendGrid are Email Marketing tools. Brevo offers 4 plans starting at $9/mo, while SendGrid offers 4 plans starting at $19.95/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Brevo Official Pricing- Vendor pricing page
  2. SendGrid Official Pricing- Vendor pricing page

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