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ActiveCampaign vs SendGrid: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and SendGrid. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $5/mo cheaper than SendGrid ($19.95/mo). SendGrid offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try ActiveCampaign freeAffiliateTry SendGrid free

ActiveCampaign vs SendGrid: Quick Pricing Facts

FeatureActiveCampaignSendGrid
Starting Price$15/mo$19.95/mo
Number of Plans74
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to SendGrid's $19.95/mo. Both are Email Marketing tools with 11 combined pricing plans and 126 features compared.

SendGrid stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
SendGrid
SendGrid
Try it free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free Trial
$0/monthCheapest
Includes
  • Additional teammates: 1
  • Event webhook: 1
  • Email validation: 0
  • Dynamic templates: Editor
Start with Free Trial
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Essentials
$20/monthCheapest
Includes
  • Additional teammates: 1
  • Event webhook: 2
  • Email validation: 0
  • Dynamic templates: Editor
Start with Essentials
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Pro
$90/month
Includes
  • Additional teammates: 1,000
  • Event webhook: 5
  • Email validation: 2,500
  • Dynamic templates: Editor and testing
Start with Pro
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Premier
Custom pricing
Includes
  • Additional teammates: 1,000
  • Event webhook: 5
  • Email validation: 5,000
  • Dynamic templates: Editor and testing
Start with Premier
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
—
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
—
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
—

Swipe to compare plans →

ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

SendGrid

Cloud-based email delivery and marketing campaigns platform

View all SendGrid plans

What Reviewers Say

Our Pick

ActiveCampaign

ActiveCampaign starts at $4.949999999999999/mo lower ($15/mo vs $19.95/mo), offers 7 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: ActiveCampaign

Try ActiveCampaign free

Which Should You Choose?

Choose ActiveCampaign if:

  • •You want lower per-user costs—ActiveCampaign starts at $15/mo, saving $4.949999999999999/mo compared to SendGrid at $19.95/mo
  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—ActiveCampaign offers 94 additional features across its plans

Choose SendGrid if:

  • •You need a free plan with Additional teammates: 1, Event webhook: 1—SendGrid offers no-cost access with no credit card required
  • •Your team needs custom enterprise pricing—SendGrid offers negotiated terms for large deployments
  • •You prioritize SendGrid's user experience and interface over price (both tools are similarly priced)

SendGrid offers a free plan [1], eliminating the cost barrier for evaluation, while ActiveCampaign requires paid subscription from the start. This gives SendGrid a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow SendGrid's free tier, upgrading to a paid plan at approximately $19.95/mo provides substantial additional functionality. Compare this pricing path against ActiveCampaign's tiering starting at $15/mo to assess total cost of ownership over 12 months. SendGrid's 4 tiers provide flexibility at different budgets, while ActiveCampaign's 7 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, SendGrid is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

Best choice: ActiveCampaign

Try ActiveCampaign free
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Frequently Asked Questions: ActiveCampaign vs SendGrid

Which is cheaper, ActiveCampaign or SendGrid?
As of March 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while SendGrid starts at $19.95/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs SendGrid?
ActiveCampaign offers 7 pricing plans, while SendGrid offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or SendGrid offer a free plan?
SendGrid offers a free plan, while ActiveCampaign does not. If budget is a concern, SendGrid lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
Does ActiveCampaign or SendGrid offer custom enterprise pricing?
SendGrid offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and SendGrid compare for Email Marketing?
Both ActiveCampaign and SendGrid are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while SendGrid offers 4 plans starting at $19.95/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. SendGrid Official Pricing— Vendor pricing page

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