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Email Marketing

Kit vs SendGrid: Pricing Comparison 2026

Side-by-side pricing comparison of Kit and SendGrid. See all plans, features, and costs at a glance.

Bottom line: SendGrid starts at $19.95/mo, making it $13/mo cheaper than Kit ($33/mo). Kit offers a free plan.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Kit freeAffiliateTry SendGrid freePrice updated 13d agoPrice updated 13d ago
Best Value

SendGrid - SendGrid offers a free plan, starts at $13.05/mo lower ($19.95/mo vs $33/mo), offers 4 tiers vs 3.

Kit vs SendGrid: Quick Pricing Facts

FeatureKitSendGrid
Starting Price$33/mo$19.95/mo
Number of Plans34
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

SendGrid is the more affordable option, starting at $19.95/mo compared to Kit's $33/mo. Both are Email Marketing tools with 7 combined pricing plans and 41 features compared.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Kit
Kit
Try freeAffiliate
SendGrid
SendGrid
Try free
Tier 1
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Start with Newsletter
Free Trial
$0/monthCheapest
Includes
  • Additional teammates: 1
  • Event webhook: 1
  • Email validation: 0
  • Dynamic templates: Editor
Start with Free Trial
Tier 2
Creator
$33/month
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Start with Creator
Essentials
$20/monthCheapest
Includes
  • Additional teammates: 1
  • Event webhook: 2
  • Email validation: 0
  • Dynamic templates: Editor
Start with Essentials
Tier 3
Pro
$66/monthCheapest
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Start with Pro
Pro
$90/month
Includes
  • Additional teammates: 1,000
  • Event webhook: 5
  • Email validation: 2,500
  • Dynamic templates: Editor and testing
Start with Pro
Tier 4
-
Premier
Custom pricing
Includes
  • Additional teammates: 1,000
  • Event webhook: 5
  • Email validation: 5,000
  • Dynamic templates: Editor and testing
Start with Premier

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Kit

Email marketing and automation platform for creators

View all Kit plans

SendGrid

Cloud-based email delivery and marketing campaigns platform

View all SendGrid plans

Frequently Asked Questions: Kit vs SendGrid

Which is cheaper, Kit or SendGrid?
As of July 2026, SendGrid starts at a lower price point. Kit starts at $33/mo while SendGrid starts at $19.95/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Kit have vs SendGrid?
Kit offers 3 pricing plans, while SendGrid offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Kit or SendGrid offer a free plan?
Yes, both Kit and SendGrid offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Kit or SendGrid?
Both Kit and SendGrid offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
Does Kit or SendGrid offer custom enterprise pricing?
SendGrid offers a custom-priced enterprise tier for larger teams. Kit lists all its pricing publicly.
How do Kit and SendGrid compare for Email Marketing?
Both Kit and SendGrid are Email Marketing tools. Kit offers 3 plans starting at $33/mo, while SendGrid offers 4 plans starting at $19.95/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Kit Official Pricing- Vendor pricing page
  2. SendGrid Official Pricing- Vendor pricing page

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