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Email Marketing

Brevo vs Substack: Pricing Comparison 2026

Side-by-side pricing comparison of Brevo and Substack. See all plans, features, and costs at a glance.

Bottom line: Substack starts at $5/mo, making it $4/mo cheaper than Brevo ($9/mo). Substack offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Brevo freeAffiliateTry Substack freePrice updated 12d agoUpdated this month
Best Value

Substack - Substack offers a free plan, starts at $4/mo lower ($5/mo vs $9/mo), offers 7 tiers vs 4.

Brevo vs Substack: Quick Pricing Facts

FeatureBrevoSubstack
Starting Price$9/mo$5/mo
Number of Plans47
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Substack is the more affordable option, starting at $5/mo compared to Brevo's $9/mo. Both are Email Marketing tools with 11 combined pricing plans and 61 features compared.

Substack stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Brevo
Brevo
Try freeAffiliate
Substack
Substack
Try free
Tier 1
Starter
$9/month
Includes
  • From 5,000 emails per month
  • Email & SMS Send email & transactional messages. SMS credit sold separately.
  • Drag & Drop email editor Craft polished emails fast—just drag, drop, and send.
  • Email templates Jumpstart campaigns with responsive templates tailored to your industry and use case.
  • AI content generator Draft subject lines and email copy, adjust tone, and more.
  • Advanced segmentation Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
  • Forms Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
  • Basic reporting & analytics Track opens and clicks to measure campaign performance.
  • Email support Get help via email from our customer care team. Support available in 6 languages.
  • No Brevo logo $10.80 per month
  • Sales Essentials $27.92 per month
Start with Starter
Free
$0/monthCheapest
Includes
  • Set up paid subscriptions
  • Keep 90% of revenue
  • Own your content
  • Choose free or paid posts
Start with Free
Tier 2
StandardPopular
$18/month
Includes
  • Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.
  • A/B testing Test subject lines or content variants to improve opens and clicks.
  • Advanced email reporting See where and how contacts engage to optimize future campaigns. Click heatmaps, geography & device reports
  • AI send time optimization Automatically send emails when each contact is most likely to engage.
  • Web & event tracking Track on‑site behavior and custom events to trigger messages and segment with precision.
  • Landing pages Create standalone campaign pages without a developer. 1 page included
  • No Brevo logo Remove the “Sent with Brevo” footer to keep emails strictly professional.
  • Sales Essentials $27.92 per month
Start with Standard
Basic
$5/monthCheapest
$5 / year
Includes
  • Earn from 50 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Basic
Tier 3
Professional
$499/month
Includes
  • From 150,000 emails per month
  • Additional marketing channels WhatsApp, Popups, Mobile & Web Push
  • Multi-user access 10 seats included
  • Contact scoring Get contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.
  • Advanced ecommerce features Drive sales with AI recommendations, back-in-stock alerts, and coupons.
  • AI segmentation Let Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
  • AI Data Analyst Ask plain‑language questions and get instant answers from your data with Aura AI.
  • Phone support Speak directly with our team when you need faster resolution.
  • Deliverability Specialist support Work with an expert to improve email deliverability and inbox placement. 3 hours per year included.
  • Sales Advanced $58.50 per month/user
Start with Professional
Standard
$7/monthCheapest
$7 / year
Includes
  • Earn from 100 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Standard
Tier 4
Enterprise
Custom pricing
Includes
  • Multi-account management Manage multiple business units & brands under one master account.
  • Custom objects Import all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
  • Brevo Mobile Wallet Digitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
  • Custom loyalty engine Create and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
  • Custom data integrations Sync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
  • Dedicated IP Maintain full control of your sending reputation with a dedicated IP.
  • SSO & SAML Secure, enterprise‑grade single sign‑on for centralized access management.
  • Tailored onboarding Receive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
  • CSM support Recurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).
  • Sales Advanced
Start with Enterprise
Advanced
$10/monthCheapest
$10 / year
Includes
  • Earn from 200 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Advanced
Tier 5
-
Pro
$15/monthCheapest
$15 / year
Includes
  • Earn from 400 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Pro
Tier 6
-
Premium
$30/monthCheapest
$30 / year
Includes
  • Earn from 800 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Premium
Tier 7
-
Enterprise
$75/monthCheapest
$75 / year
Includes
  • Earn from 2000 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Enterprise

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Brevo

All-in-one marketing platform with email, SMS, and chat

View all Brevo plans

Substack

Newsletter and publishing platform with paid subscriptions (10% cut)

View all Substack plans

What Reviewers Say

Frequently Asked Questions: Brevo vs Substack

Which is cheaper, Brevo or Substack?
As of July 2026, Substack starts at a lower price point. Brevo starts at $9/mo while Substack starts at $5/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Brevo have vs Substack?
Brevo offers 4 pricing plans, while Substack offers 7 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Brevo or Substack offer a free plan?
Substack offers a free plan, while Brevo does not. If budget is a concern, Substack lets you get started at no cost.
Can I save money by paying annually for Brevo or Substack?
Both Brevo and Substack offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Brevo plan?
The Standard plan is Brevo's most popular tier, priced at $18/mo. Key features include Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey., A/B testing Test subject lines or content variants to improve opens and clicks., Advanced email reporting See where and how contacts engage to optimize future campaigns. Click heatmaps, geography & device reports.
Does Brevo or Substack offer custom enterprise pricing?
Brevo offers a custom-priced enterprise tier for larger teams. Substack lists all its pricing publicly.
How do Brevo and Substack compare for Email Marketing?
Both Brevo and Substack are Email Marketing tools. Brevo offers 4 plans starting at $9/mo, while Substack offers 7 plans starting at $5/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Brevo Official Pricing- Vendor pricing page
  2. Substack Official Pricing- Vendor pricing page

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