Kit vs Substack: Pricing Comparison 2026
Side-by-side pricing comparison of Kit and Substack. See all plans, features, and costs at a glance.
Bottom line: Substack starts at $5/mo, making it $28/mo cheaper than Kit ($33/mo). Kit offers a free plan.
Last updated: March 16, 2026
Kit vs Substack: Quick Pricing Facts
| Feature | Kit | Substack |
|---|---|---|
| Starting Price | $33/mo | $5/mo |
| Number of Plans | 3 | 7 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Substack is the more affordable option, starting at $5/mo compared to Kit's $33/mo. Both are Email Marketing tools with 10 combined pricing plans and 47 features compared.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Kit Try it free |  Substack Try it free |
|---|---|---|
| Tier 1 | NewsletterPopular $0/monthCheapest Includes
| Free $0/monthCheapest Includes
|
| Tier 2 | Creator $33/month $33 / year Includes
| Basic $5/monthCheapest $5 / year Includes
|
| Tier 3 | Pro $66/month $66 / year Includes
| Standard $7/monthCheapest $7 / year Includes
|
| Tier 4 | — | Advanced $10/monthCheapest $10 / year Includes
|
| Tier 5 | — | Pro $15/monthCheapest $15 / year Includes
|
| Tier 6 | — | Premium $30/monthCheapest $30 / year Includes
|
| Tier 7 | — | Enterprise $75/monthCheapest $75 / year Includes
|
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Substack
Substack offers a free plan, starts at $28/mo lower ($5/mo vs $33/mo), offers 7 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Substack
Try Substack freeWhich Should You Choose?
Choose Kit if:
- •You prefer Kit's free tier features—Up to 10,000 subscribers, 1 basic Visual Automation
- •You want more features built-in—Kit offers 3 additional features across its plans
- •You prefer Kit's usage-based model with its 3-tier structure
Choose Substack if:
- •You want lower per-user costs—Substack starts at $5/mo, saving $28/mo compared to Kit at $33/mo
- •You prefer Substack's free tier features—Set up paid subscriptions, Keep 90% of revenue
- •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
Both Kit and Substack offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Kit includes 6 features, while Substack includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Kit vs Substack
Which is cheaper, Kit or Substack?
How many pricing plans does Kit have vs Substack?
Does Kit or Substack offer a free plan?
Can I save money by paying annually for Kit or Substack?
What is the most popular Kit plan?
How do Kit and Substack compare for Email Marketing?
Sources
- Kit Official Pricing— Vendor pricing page
- Substack Official Pricing— Vendor pricing page
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