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Email Marketing

Buttondown vs Mailchimp: Pricing Comparison 2026

Side-by-side pricing comparison of Buttondown and Mailchimp. See all plans, features, and costs at a glance.

Bottom line: Both Buttondown and Mailchimp offer free plans. Buttondown has 2 pricing tiers while Mailchimp has 18.

Last updated: August 10, 2026

Data compiled by Arthur Jacquemin
Updated August 10, 2026

Buttondown vs Mailchimp: Quick Pricing Facts

FeatureButtondownMailchimp
Starting PriceCustom pricingCustom pricing
Number of Plans218
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Buttondown and Mailchimp are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 20 pricing plans with 15 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Buttondown
Buttondown
Try free
Mailchimp
Mailchimp
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Rich text or markdown editor
  • Send from a custom domain
  • Hosted newsletter archives
  • Privacy-first
Industries and Solutions
Custom pricing
Tier 2
Paid Add-ons
Custom pricing
Includes
  • Tagging & segmentation (+$9/month)
  • Paid subscriptions (+$9/month)
  • Comments and surveys (+$9/month)
  • Analytics (+$9/month)
  • RSS-to-email support (+$9/month)
  • Email attachments (+$9/month)
  • Archives on a custom domain (+$29/month)
  • Multiple newsletters (+$29/month)
  • Automations (+$29/month)
  • Whitelabeling (+$79/month)
  • Teams (+$79/month)
Integrations
Custom pricing
Tier 3
-
Resources
Custom pricing
Tier 4
-
Account
Custom pricing
Tier 5
-
Terms
Custom pricing
Tier 6
-
Included in every paid plan
Custom pricing
Tier 7
-
Includes Standard's features:
Custom pricing
Tier 8
-
Premium adds:
Custom pricing
Tier 9
-
Standard adds:
Custom pricing
Tier 10
-
Included in the Free plan
$0/monthCheapest
Tier 11
-
How long is the free trial?
$0/monthCheapest
Tier 12
-
Related Links:
Custom pricing
Tier 13
-
Products
Custom pricing
Tier 14
-
Community
Custom pricing
Tier 15
-
Company
Custom pricing
Tier 16
-
Help
Custom pricing
Tier 17
-
Manage Consent Preferences
Custom pricing
Tier 18
-
Vendors List
Custom pricing

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Buttondown

Minimal newsletter tool for writers and indie publishers

View all Buttondown plans

Mailchimp

Email marketing platform with automation and audience management

View all Mailchimp plans

What Reviewers Say

Frequently Asked Questions: Buttondown vs Mailchimp

How many pricing plans does Buttondown have vs Mailchimp?
Buttondown offers 2 pricing plans, while Mailchimp offers 18 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Buttondown or Mailchimp offer a free plan?
Yes, both Buttondown and Mailchimp offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Does Buttondown or Mailchimp offer custom enterprise pricing?
Yes, both Buttondown and Mailchimp offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Buttondown and Mailchimp compare for Email Marketing?
Both Buttondown and Mailchimp are Email Marketing tools. Buttondown offers 2 plans starting at Custom pricing, while Mailchimp offers 18 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Buttondown Official Pricing- Vendor pricing page
  2. Mailchimp Official Pricing- Vendor pricing page

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