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Email Marketing

Buttondown vs Mailgun: Pricing Comparison 2026

Side-by-side pricing comparison of Buttondown and Mailgun. See all plans, features, and costs at a glance.

Bottom line: Both Buttondown and Mailgun offer free plans. Buttondown has 2 pricing tiers while Mailgun has 13.

Last updated: August 10, 2026

Data compiled by Arthur Jacquemin
Updated August 10, 2026

Buttondown vs Mailgun: Quick Pricing Facts

FeatureButtondownMailgun
Starting PriceCustom pricing$15/mo
Number of Plans213
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Buttondown and Mailgun are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 15 pricing plans with 15 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Buttondown
Buttondown
Try free
Mailgun
Mailgun
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Rich text or markdown editor
  • Send from a custom domain
  • Hosted newsletter archives
  • Privacy-first
Enterprise: Send high-volume emails through the most reliable email API provider.
Custom pricing
Tier 2
Paid Add-ons
Custom pricing
Includes
  • Tagging & segmentation (+$9/month)
  • Paid subscriptions (+$9/month)
  • Comments and surveys (+$9/month)
  • Analytics (+$9/month)
  • RSS-to-email support (+$9/month)
  • Email attachments (+$9/month)
  • Archives on a custom domain (+$29/month)
  • Multiple newsletters (+$29/month)
  • Automations (+$29/month)
  • Whitelabeling (+$79/month)
  • Teams (+$79/month)
Documentation: API resources to help you use Mailgun
Custom pricing
Tier 3
-
Release Notes: Keep up with what's in the Mailgun platform.
Custom pricing
Tier 4
-
Email Impact Report
Custom pricing
Tier 5
-
$0/mo
$0/monthCheapest
Tier 6
-
100 emails/day included
$100/monthCheapest
Tier 7
-
$15/mo
$15/monthCheapest
Tier 8
-
10,000 emails/mo included
$10000/monthCheapest
Tier 9
-
Extra emails & validations
Custom pricing
Tier 10
-
$35/mo
$35/monthCheapest
Tier 11
-
50,000 emails/mo included
$50000/monthCheapest
Tier 12
-
$90/mo
$90/monthCheapest
Tier 13
-
100,000 emails/mo included
$100000/monthCheapest

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Buttondown

Minimal newsletter tool for writers and indie publishers

View all Buttondown plans

Mailgun

Transactional email API for developers with deliverability tools

View all Mailgun plans

Frequently Asked Questions: Buttondown vs Mailgun

How many pricing plans does Buttondown have vs Mailgun?
Buttondown offers 2 pricing plans, while Mailgun offers 13 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Buttondown or Mailgun offer a free plan?
Yes, both Buttondown and Mailgun offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Does Buttondown or Mailgun offer custom enterprise pricing?
Yes, both Buttondown and Mailgun offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Buttondown and Mailgun compare for Email Marketing?
Both Buttondown and Mailgun are Email Marketing tools. Buttondown offers 2 plans starting at Custom pricing, while Mailgun offers 13 plans starting at $15/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Buttondown Official Pricing- Vendor pricing page
  2. Mailgun Official Pricing- Vendor pricing page

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