Buttondown vs Mailgun: Pricing Comparison 2026
Side-by-side pricing comparison of Buttondown and Mailgun. See all plans, features, and costs at a glance.
Bottom line: Both Buttondown and Mailgun offer free plans. Buttondown has 2 pricing tiers while Mailgun has 14.
Last updated: March 16, 2026
Buttondown vs Mailgun: Quick Pricing Facts
| Feature | Buttondown | Mailgun |
|---|---|---|
| Starting Price | Custom pricing | $15/mo |
| Number of Plans | 2 | 14 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Buttondown and Mailgun are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 16 pricing plans with 15 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Buttondown Try it free |  Mailgun Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Enterprise: Send high-volume emails through the most reliable email API provider. Custom pricing |
| Tier 2 | Paid Add-ons Custom pricing Includes
| Documentation: API resources to help you use Mailgun Custom pricing |
| Tier 3 | — | Release Notes: Keep up with what's in the Mailgun platform. Custom pricing |
| Tier 4 | — | 2025 State of Email Deliverability Research Report $2025/monthCheapest |
| Tier 5 | — | $0/mo $0/monthCheapest |
| Tier 6 | — | 100 emails/day included $100/monthCheapest |
| Tier 7 | — | $15/mo $15/monthCheapest |
| Tier 8 | — | 10,000 emails/mo included $10000/monthCheapest |
| Tier 9 | — | Extra emails Custom pricing |
| Tier 10 | — | $35/mo $35/monthCheapest |
| Tier 11 | — | 50,000 emails/mo included $50000/monthCheapest |
| Tier 12 | — | Extra emails & validations Custom pricing |
| Tier 13 | — | $90/mo $90/monthCheapest |
| Tier 14 | — | 100,000 emails/mo included $100000/monthCheapest |
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Which Should You Choose?
Choose Buttondown if:
- •You prefer Buttondown's free tier features—Rich text or markdown editor, Send from a custom domain
- •You want more features built-in—Buttondown offers 15 additional features across its plans
- •You prioritize Buttondown's user experience and interface over price (both tools are similarly priced)
Choose Mailgun if:
- •You prefer Mailgun's free tier features—features
- •You need 14 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Mailgun's user experience and interface over price (both tools are similarly priced)
Both Buttondown and Mailgun offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Buttondown includes 4 features, while Mailgun includes multiple features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Buttondown vs Mailgun
How many pricing plans does Buttondown have vs Mailgun?
Does Buttondown or Mailgun offer a free plan?
Does Buttondown or Mailgun offer custom enterprise pricing?
How do Buttondown and Mailgun compare for Email Marketing?
Sources
- Buttondown Official Pricing— Vendor pricing page
- Mailgun Official Pricing— Vendor pricing page
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