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Email Marketing

Buttondown vs MJML: Pricing Comparison 2026

Side-by-side pricing comparison of Buttondown and MJML. See all plans, features, and costs at a glance.

Bottom line: Both Buttondown and MJML offer free plans. Buttondown has 2 pricing tiers while MJML has 1.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Buttondown freeTry MJML freePrice updated 14d ago
Best Value

Buttondown - Buttondown offers a free plan, offers 2 tiers vs 1.

Buttondown vs MJML: Quick Pricing Facts

FeatureButtondownMJML
Starting PriceCustom pricingCustom pricing
Number of Plans21
Free TierYesYes
Pricing Modelusage-basedopen-source
Annual DiscountN/AN/A

Buttondown and MJML are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 3 pricing plans with 18 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget. Buttondown uses usage-based pricing while MJML uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Buttondown
Buttondown
Try free
MJML
Tier 1
Free
$0/monthCheapest
Includes
  • Rich text or markdown editor
  • Send from a custom domain
  • Hosted newsletter archives
  • Privacy-first
Start with Free
Free
$0/monthCheapest
Includes
  • Open-source email framework
  • Responsive emails
  • Component-based
Start with Free
Tier 2
Paid Add-ons
Custom pricing
Includes
  • Tagging & segmentation (+$9/month)
  • Paid subscriptions (+$9/month)
  • Comments and surveys (+$9/month)
  • Analytics (+$9/month)
  • RSS-to-email support (+$9/month)
  • Email attachments (+$9/month)
  • Archives on a custom domain (+$29/month)
  • Multiple newsletters (+$29/month)
  • Automations (+$29/month)
  • Whitelabeling (+$79/month)
  • Teams (+$79/month)
Start with Paid Add-ons
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Buttondown

Minimal newsletter tool for writers and indie publishers

View all Buttondown plans

MJML

Open-source markup language for responsive email templates

View all MJML plans

Frequently Asked Questions: Buttondown vs MJML

How many pricing plans does Buttondown have vs MJML?
Buttondown offers 2 pricing plans, while MJML offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Does Buttondown or MJML offer a free plan?
Yes, both Buttondown and MJML offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Does Buttondown or MJML offer custom enterprise pricing?
Buttondown offers a custom-priced enterprise tier for larger teams. MJML lists all its pricing publicly.
What pricing models do Buttondown and MJML use?
Buttondown uses a usage-based pricing model, while MJML uses open-source pricing. The right model depends on your team size and usage patterns.
How do Buttondown and MJML compare for Email Marketing?
Both Buttondown and MJML are Email Marketing tools. Buttondown offers 2 plans starting at Custom pricing, while MJML offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Buttondown Official Pricing- Vendor pricing page
  2. MJML Official Pricing- Vendor pricing page

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