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Email Marketing

ActiveCampaign vs Campaign Monitor: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Campaign Monitor. See all plans, features, and costs at a glance.

Bottom line: Campaign Monitor starts at $11/mo, making it $4/mo cheaper than ActiveCampaign ($15/mo). Neither offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry Campaign Monitor freeAffiliatePrice updated 11d agoPrice updated 11d ago
Best Value

ActiveCampaign - ActiveCampaign's automation and CRM integration justify the higher price for teams doing more than basic email campaigns.

ActiveCampaign vs Campaign Monitor: Quick Pricing Facts

FeatureActiveCampaignCampaign Monitor
Starting Price$15/mo$11/mo
Number of Plans74
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Campaign Monitor is the more affordable option, starting at $11/mo compared to ActiveCampaign's $15/mo. Both are Email Marketing tools with 11 combined pricing plans and 134 features compared. At comparable tiers, the monthly price difference is $52.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Campaign Monitor
Campaign Monitor
Try freeAffiliate
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Lite
$11/monthCheapest
Includes
  • 5x subscriber emails/month
  • Select core features like custom coded templates and unlimited signup forms
  • Advanced email features like AI Writer, automated emails access, pre-built journeys, and transactional emails
  • Option to purchase drag-and-drop website builder
Start with Lite
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
EssentialsPopular
$27/monthCheapest
Includes
  • Unlimited email sends
  • Priority level support
  • All core features included
  • Unlimited access to AI-powered email features
  • Unlimited automated emails
  • Inbox preview
  • Option to purchase additional advanced feature access like non-human click filter, engagement segments, countdown timer, and time zone sending
Start with Essentials
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Premier
$153/month
Includes
  • Premier level support, including phone support
  • Advanced, pre-built engagement segments
  • Send time optimization
  • Email section locking
  • Advanced link tracking
  • Template management for teams
  • Drag-and-drop website builder included
Start with Premier
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Enterprise
Custom pricing
Includes
  • Custom annual contract with predictable, consolidated billing
  • Dedicated account manager and customer success partner
  • Multi-brand and multi-team account management
  • Proactive deliverability monitoring and expert optimization
  • Quarterly business reviews with strategic insights
  • Enterprise-grade security (GDPR, SOC2) with custom DPAs and invoice/PO billing
Start with Enterprise
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

Campaign Monitor

Email marketing with branded templates and analytics

View all Campaign Monitor plans

What Reviewers Say

Our Pick

ActiveCampaign

ActiveCampaign's automation and CRM integration justify the higher price for teams doing more than basic email campaigns.

Based on pricing data only. Review the full comparison below for your specific needs.

Try ActiveCampaign freeFrom $15/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need advanced automation with CRM integration, lead scoring, and behavioral triggers
  • •Your team runs multi-step nurture sequences across web visits, purchases, and email opens
  • •You need a platform that connects sales and marketing data together

Choose Campaign Monitor if:

  • •Your agency or design team creates beautiful branded emails and needs great template tools
  • •Campaign Monitor's visual email builder and client management tools serve agencies well
  • •You need clean transactional email alongside marketing campaigns in one platform

Campaign Monitor has strong email design tools and a good agency management interface, starting at $9/month. ActiveCampaign leads on automation depth with CRM integration and behavioral triggers. For agencies focused on branded email campaigns for clients, Campaign Monitor's template tooling and client permissions are useful. For businesses running complex automation workflows, ActiveCampaign's depth is the differentiator. Pure email design quality, Campaign Monitor wins; automation complexity, ActiveCampaign wins.

Try ActiveCampaign freeFrom $15/moTry Campaign Monitor freeFrom $11/mo
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Frequently Asked Questions: ActiveCampaign vs Campaign Monitor

Which is cheaper, ActiveCampaign or Campaign Monitor?
As of July 2026, Campaign Monitor starts at a lower price point. ActiveCampaign starts at $15/mo while Campaign Monitor starts at $11/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Campaign Monitor?
ActiveCampaign offers 7 pricing plans, while Campaign Monitor offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Campaign Monitor plan?
The Essentials plan is Campaign Monitor's most popular tier, priced at $27/mo. Key features include Unlimited email sends, Priority level support, All core features included.
Does ActiveCampaign or Campaign Monitor offer custom enterprise pricing?
Campaign Monitor offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and Campaign Monitor compare for Email Marketing?
Both ActiveCampaign and Campaign Monitor are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while Campaign Monitor offers 4 plans starting at $11/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Campaign Monitor Official Pricing- Vendor pricing page

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