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Email Marketing

Customer.io vs Drip: Pricing Comparison 2026

Side-by-side pricing comparison of Customer.io and Drip. See all plans, features, and costs at a glance.

Bottom line: Drip starts at $39/mo, making it $61/mo cheaper than Customer.io ($100/mo). Drip offers a free plan.

Last updated: August 3, 2026

Data compiled by Arthur Jacquemin
Updated August 3, 2026
Try Customer.io freeTry Drip freePrice updated today
Best Value

Drip - Drip offers a free plan, starts at $61/mo lower ($39/mo vs $100/mo).

Customer.io vs Drip: Quick Pricing Facts

FeatureCustomer.ioDrip
Starting Price$100/mo$39/mo
Number of Plans32
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Drip is the more affordable option, starting at $39/mo compared to Customer.io's $100/mo. Both are Email Marketing tools with 5 combined pricing plans and 11 features compared.

Drip stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Customer.io
Customer.io
Try free
Drip
Tier 1
Essentials
$100/month
Start with Essentials
Free Trial
$0/monthCheapest
Includes
  • 14-day free trial
  • Limited features during trial
  • No credit card required
Start with Free Trial
Tier 2
Premium
$1000/month
Start with Premium
Basic
$39/monthCheapest
$39 / year
Includes
  • 1-2,500 people
  • Unlimited email sends
  • Email support
  • Dynamic segments
  • Onsite campaigns
  • Up to 50 workflows
  • Unlimited sub-accounts
  • Open API access
Start with Basic
Tier 3
Enterprise
Custom pricing
Start with Enterprise
-

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Customer.io

Automated messaging platform for targeted customer engagement

View all Customer.io plans

Drip

Ecommerce email marketing and automation platform

View all Drip plans

Frequently Asked Questions: Customer.io vs Drip

Which is cheaper, Customer.io or Drip?
As of August 2026, Drip starts at a lower price point. Customer.io starts at $100/mo while Drip starts at $39/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Customer.io have vs Drip?
Customer.io offers 3 pricing plans, while Drip offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Customer.io or Drip offer a free plan?
Drip offers a free plan, while Customer.io does not. If budget is a concern, Drip lets you get started at no cost.
Can I save money by paying annually for Customer.io or Drip?
Both Customer.io and Drip offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Customer.io or Drip offer custom enterprise pricing?
Customer.io offers a custom-priced enterprise tier for larger teams. Drip lists all its pricing publicly.
How do Customer.io and Drip compare for Email Marketing?
Both Customer.io and Drip are Email Marketing tools. Customer.io offers 3 plans starting at $100/mo, while Drip offers 2 plans starting at $39/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Customer.io Official Pricing- Vendor pricing page
  2. Drip Official Pricing- Vendor pricing page

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