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Email Marketing

Customer.io vs Iterable: Pricing Comparison 2026

Side-by-side pricing comparison of Customer.io and Iterable. See all plans, features, and costs at a glance.

Bottom line: Customer.io starts at $100/mo and Iterable starts at Custom pricing. Compare all 5 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Customer.io freeTry Iterable freePrice updated 11d agoUpdated this month

Customer.io vs Iterable: Quick Pricing Facts

FeatureCustomer.ioIterable
Starting Price$100/moCustom pricing
Number of Plans32
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Customer.io and Iterable are both priced at $100/mo, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 8 features compared, so the best choice comes down to which features match your needs.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Customer.io
Customer.io
Try free
Iterable
Iterable
Try free
Tier 1
Essentials
$100/monthCheapest
Start with Essentials
Growth
Custom pricing
Includes
  • Email
  • SMS
  • Push
  • In-app
Start with Growth
Tier 2
Premium
$1000/monthCheapest
Start with Premium
EnterprisePopular
Custom pricing
Includes
  • Custom limits
  • Dedicated IP
  • SLA
  • Priority support
Start with Enterprise
Tier 3
Enterprise
Custom pricing
Start with Enterprise
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Customer.io

Automated messaging platform for targeted customer engagement

View all Customer.io plans

Iterable

Cross-channel marketing automation for growth and engagement

View all Iterable plans

Frequently Asked Questions: Customer.io vs Iterable

How many pricing plans does Customer.io have vs Iterable?
Customer.io offers 3 pricing plans, while Iterable offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Iterable plan?
The Enterprise plan is Iterable's most popular tier, priced at Custom pricing. Key features include Custom limits, Dedicated IP, SLA.
Does Customer.io or Iterable offer custom enterprise pricing?
Yes, both Customer.io and Iterable offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Customer.io and Iterable compare for Email Marketing?
Both Customer.io and Iterable are Email Marketing tools. Customer.io offers 3 plans starting at $100/mo, while Iterable offers 2 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Customer.io Official Pricing- Vendor pricing page
  2. Iterable Official Pricing- Vendor pricing page

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