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Email Marketing

Customer.io vs MailerLite: Pricing Comparison 2026

Side-by-side pricing comparison of Customer.io and MailerLite. See all plans, features, and costs at a glance.

Bottom line: MailerLite starts at $12/mo, making it $88/mo cheaper than Customer.io ($100/mo). MailerLite offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Customer.io freeTry MailerLite freePrice updated 10d agoPrice updated 10d ago
Best Value

MailerLite - MailerLite offers a free plan, starts at $88/mo lower ($12/mo vs $100/mo).

Customer.io vs MailerLite: Quick Pricing Facts

FeatureCustomer.ioMailerLite
Starting Price$100/mo$12/mo
Number of Plans33
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

MailerLite is the more affordable option, starting at $12/mo compared to Customer.io's $100/mo. Both are Email Marketing tools with 6 combined pricing plans and 40 features compared.

MailerLite stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Customer.io
Customer.io
Try free
MailerLite
MailerLite
Try free
Tier 1
Essentials
$100/month
Start with Essentials
PowerPopular
$25/monthCheapest
Includes
  • Unlimited monthly emails
  • Unlimited user seats
  • 24/7 Live chat & email support
  • Power up your plan with:
  • Unlimited campaign sending
  • Unlimited visual automations
  • Unlimited landing pages & websites
  • Unlimited digital products & bookings
  • Unlimited signup forms & pop-ups
  • Multiple automation triggers
  • Partner discounts
  • 15% off Google Workspace
  • Dedicated IP*
Start with Power
Tier 2
Premium
$1000/month
Start with Premium
Comfort
$12/monthCheapest
Includes
  • 5,000 monthly emails
  • 3 user seats
  • 24/7 Email support
  • Level up to Comfort with:
  • Unlimited templates
  • 50 visual automations
  • 10 websites & landing pages
  • 5 digital products & bookings
  • 10 signup forms & pop-ups
  • Remove MailerLite logo
  • Subscriber preference center
  • Subject line generator
  • AI writing assistant
  • Dynamic emails
  • Smart sending
Start with Comfort
Tier 3
Enterprise
Custom pricing
Start with Enterprise
Free
$0/monthCheapest
Includes
  • 2,500 monthly emails
  • 2 user seats
  • 24/7 email & chat support for up to 14 days
  • Core features
  • Send email campaigns
  • Setup visual automations
  • Launch websites and landing pages
  • Sell digital products or services
  • Build signup forms
  • 100+ integrations, including Claude and ChatGPT
  • Track performance with reports
  • Campaign A/B testing
Start with Free

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Try Customer.io freeFrom $100/moTry MailerLite freeFree plan available
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Customer.io

Automated messaging platform for targeted customer engagement

View all Customer.io plans

MailerLite

Affordable email marketing with drag-and-drop editor

View all MailerLite plans

What Reviewers Say

Frequently Asked Questions: Customer.io vs MailerLite

Which is cheaper, Customer.io or MailerLite?
As of July 2026, MailerLite starts at a lower price point. Customer.io starts at $100/mo while MailerLite starts at $12/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Customer.io have vs MailerLite?
Customer.io offers 3 pricing plans, while MailerLite offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Customer.io or MailerLite offer a free plan?
MailerLite offers a free plan, while Customer.io does not. If budget is a concern, MailerLite lets you get started at no cost.
What is the most popular MailerLite plan?
The Power plan is MailerLite's most popular tier, priced at $25/mo. Key features include Unlimited monthly emails, Unlimited user seats, 24/7 Live chat & email support.
Does Customer.io or MailerLite offer custom enterprise pricing?
Customer.io offers a custom-priced enterprise tier for larger teams. MailerLite lists all its pricing publicly.
How do Customer.io and MailerLite compare for Email Marketing?
Both Customer.io and MailerLite are Email Marketing tools. Customer.io offers 3 plans starting at $100/mo, while MailerLite offers 3 plans starting at $12/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Customer.io Official Pricing- Vendor pricing page
  2. MailerLite Official Pricing- Vendor pricing page

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