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Email Marketing

Customer.io vs SendPulse: Pricing Comparison 2026

Side-by-side pricing comparison of Customer.io and SendPulse. See all plans, features, and costs at a glance.

Bottom line: Customer.io starts at $100/mo and SendPulse starts at Custom pricing. Compare all 7 pricing tiers side by side.

Last updated: August 10, 2026

Data compiled by Arthur Jacquemin
Updated August 10, 2026
Try Customer.io freeTry SendPulse freePrice updated 8d agoPrice updated 8d ago
Best Value

SendPulse - SendPulse offers 4 tiers vs 3.

Customer.io vs SendPulse: Quick Pricing Facts

FeatureCustomer.ioSendPulse
Starting Price$100/moCustom pricing
Number of Plans34
Free TierNoNo
Pricing Modelusage-basedfreemium
Annual DiscountN/AN/A

Customer.io and SendPulse are both priced at $100/mo, making them equally accessible Email Marketing tools. Together they offer 7 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.

Customer.io uses usage-based pricing while SendPulse uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Customer.io
Customer.io
Try free
SendPulse
SendPulse
Try free
Tier 1
Essentials
$100/monthCheapest
Start with Essentials
EMAIL
Custom pricing
Start with EMAIL
Tier 2
Premium
$1000/monthCheapest
Start with Premium
CHATBOTS
Custom pricing
Start with CHATBOTS
Tier 3
Enterprise
Custom pricing
Start with Enterprise
SERVICES
Custom pricing
Start with SERVICES
Tier 4
-
RESOURCES
Custom pricing
Start with RESOURCES

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Customer.io

Automated messaging platform for targeted customer engagement

View all Customer.io plans

SendPulse

Multi-channel marketing with email, SMS, and chatbots

View all SendPulse plans

Frequently Asked Questions: Customer.io vs SendPulse

How many pricing plans does Customer.io have vs SendPulse?
Customer.io offers 3 pricing plans, while SendPulse offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Customer.io or SendPulse offer custom enterprise pricing?
Yes, both Customer.io and SendPulse offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Customer.io and SendPulse use?
Customer.io uses a usage-based pricing model, while SendPulse uses freemium pricing. The right model depends on your team size and usage patterns.
How do Customer.io and SendPulse compare for Email Marketing?
Both Customer.io and SendPulse are Email Marketing tools. Customer.io offers 3 plans starting at $100/mo, while SendPulse offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Customer.io Official Pricing- Vendor pricing page
  2. SendPulse Official Pricing- Vendor pricing page

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