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SendPulse

SendPulse Pricing Plans & Tiers

Multi-channel marketing with email, SMS, and chatbots

Email Marketingfreemium

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
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Pricing Analysis

SendPulse's freemium positioning (Free tier, 15K emails/month, 140+ templates, drag-and-drop editor) is designed to create rapid upgrade pressure for growing teams. The free tier's 15K emails/month is unusually generous (matching Mailjet and exceeding Mailchimp's 250-contact limit equivalent), but SendPulse compensates with unclear feature restrictions—segmentation is 'static' (free) vs. 'dynamic' (paid), creating perceived feature lockout that drives Standard tier adoption.

Standard tier (€8.80/month, unlimited emails, dynamic segmentation, A/B testing) and Pro tier (€10.56/month, reengagement campaigns, dynamic segmentation, verification) represent SendPulse's aggressive pricing in Europe. At €8-10.56/month, SendPulse is 1-2x cheaper than Mailchimp (€11.30) while positioning as 'unlimited email' platform, targeting European SMBs.

SendPulse's Multi-channel positioning (email + SMS + chatbots) on free tier is unusual—most platforms gate SMS behind paid tiers. This suggests SendPulse is optimizing for user acquisition in multi-channel category, then upselling to Standard/Pro for feature depth. However, free SMS credits are not disclosed, creating hidden feature restrictions.

Strengths

  • Free tier (15K emails, drag-and-drop editor, 140+ templates) is feature-complete for small campaigns, matching or exceeding Mailjet's free tier while including SMS credits.
  • Standard tier (€8.80/month) unlimited emails positioning is clear value proposition vs. Mailchimp's contact-based pricing—teams emailing frequently benefit from unlimited sends model.
  • A/B testing on Pro tier (€10.56/month) is standard email feature that Mailchimp reserves for higher tiers, creating value perception at SMB pricing.

Considerations

  • Free tier's segmentation limitations (static vs. dynamic) create artificial feature walls driving upgrades—teams with 100+ segments may hit limits quickly, forcing Standard tier adoption.
  • Standard and Pro tier pricing (€8.80 and €10.56/month) is EUR-based in this data—US customers may see significantly higher USD pricing, reducing advertised cheapness advantage.
  • SMS pricing is obscured on free/Standard/Pro tiers; teams uncertain whether SMS is prepaid credits or per-message costs, creating surprise billing risk vs. Twilio's transparent pricing.
Ideal For

European SMBs (1K-20K email subscribers) seeking unlimited email sends with dynamic segmentation and optional SMS at budget pricing, replacing Mailchimp for cost efficiency.

Pricing Takeaway

SendPulse's Standard tier (€8.80/month, unlimited emails) is 20% cheaper than Mailchimp's Essential while positioning as 'unlimited' platform, but feature restrictions on free tier (static segmentation) drive early upgrades.

Best choice: SendPulse

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Pricing Plans (4)

EMAIL

Custom
Start with EMAIL

CHATBOTS

Custom
Start with CHATBOTS

SERVICES

Custom
Start with SERVICES

RESOURCES

Custom
Start with RESOURCES

How does SendPulse pricing compare?

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Frequently Asked Questions

How much does SendPulse cost?
As of March 2026, SendPulse uses custom pricing — reach out to the SendPulse sales team for a tailored quote.
Does SendPulse offer a free plan?
As of March 2026, no free plan is listed for SendPulse. Reach out to the SendPulse team to discuss pricing options.
What pricing model does SendPulse use?
As of March 2026, the freemium pricing model used by SendPulse means you pay based on your selected plan level and feature access. It offers predictable cost scaling for growing teams.
Does SendPulse offer enterprise or custom pricing?
As of March 2026, yes, SendPulse offers an EMAIL tier with custom pricing for enterprise deployments. Contact the vendor to discuss your organization's specific needs and get a tailored quote.

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Sources

  1. SendPulse Official Pricing— Vendor pricing page

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