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Drift vs Groove: Pricing Comparison 2026

Side-by-side pricing comparison of Drift and Groove. See all plans, features, and costs at a glance.

Bottom line: Groove starts at $0.5/mo, making it $50/mo cheaper than Drift ($50/mo). Drift offers a free plan.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Drift freeTry Groove freeUpdated this monthUpdated this month

Drift vs Groove: Quick Pricing Facts

FeatureDriftGroove
Starting Price$50/mo$0.5/mo
Number of Plans43
Free TierYesYes
Pricing Modelflatper-seat
Annual DiscountN/AN/A

Groove is the more affordable option, starting at $0.5/mo compared to Drift's $50/mo. Both are Customer Support tools with 7 combined pricing plans and 29 features compared. At comparable tiers, the monthly price difference is $49.5.

Both tools offer free plans, making them accessible for teams on a budget. Drift uses flat pricing while Groove uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Customer Support needs.

Pricing Plans
Drift
Groove
Groove
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Basic features
  • Limited integrations
Start with Free
Fully Featured Support Platform
$0/monthCheapest
Includes
  • Shared inbox & ticketing
  • Email & live chat
  • Knowledge base
  • Macros & saved replies
  • Standard reporting
Start with Fully Featured Support Platform
Tier 2
ProPopular
$50/month
$600 / year
Includes
  • Advanced features
  • Unlimited integrations
  • Priority support
Start with Pro
AI-First SupportPopular
$1/monthCheapest
Includes
  • Resolutions
  • Upsell Opportunities
  • Churn Detection
  • Article Creation
  • Feature Flags
  • Support Intelligence
  • API & advanced integrations
Start with AI-First Support
Tier 3
Business
$100/monthCheapest
$1200 / year
Includes
  • All Pro features
  • Custom reporting
  • Dedicated account manager
Start with Business
Enterprise
Custom pricing
Includes
  • Custom outcome bundles
  • SSO / SAML & SCIM
  • Custom DPA & data residency
  • Uptime SLA & priority routing
  • Dedicated success manager
  • White-glove migration
Start with Enterprise
Tier 4
Enterprise
Custom pricing
Includes
  • All Business features
  • Custom solutions
  • 24/7 support
Start with Enterprise
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Drift

Conversational marketing and sales platform

View all Drift plans

Groove

Simple helpdesk software for small businesses

View all Groove plans

Which Should You Choose?

Choose Drift if:

  • •You need AI-powered lead qualification and meeting booking via chat
  • •You want conversational marketing automation for B2B pipeline
  • •Chat is a core revenue strategy

Choose Groove if:

  • •You need a simple shared inbox for email-based customer support
  • •You want an affordable help desk for a small team
  • •Your primary goal is resolving customer issues, not generating leads

Groove is a simple help desk at $16/agent/month. Drift starts at $2,500/month as a conversational marketing platform. These tools are in different categories and at very different price points. Groove is for support teams. Drift is for revenue teams. There's no meaningful head-to-head comparison - they serve opposite functions.

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Frequently Asked Questions: Drift vs Groove

Which is cheaper, Drift or Groove?
As of July 2026, Groove starts at a lower price point. Drift starts at $50/mo while Groove starts at $0.5/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Drift have vs Groove?
Drift offers 4 pricing plans, while Groove offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Drift or Groove offer a free plan?
Yes, both Drift and Groove offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Drift or Groove?
Both Drift and Groove offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Drift plan?
The Pro plan is Drift's most popular tier, priced at $50/mo. Key features include Advanced features, Unlimited integrations, Priority support.
What is the most popular Groove plan?
The AI-First Support plan is Groove's most popular tier, priced at $0.5/mo. Key features include Resolutions, Upsell Opportunities, Churn Detection.
Does Drift or Groove offer custom enterprise pricing?
Yes, both Drift and Groove offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
AI Recommendations

Sources

  1. Drift Official Pricing- Vendor pricing page
  2. Groove Official Pricing- Vendor pricing page

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