Drip vs Mailchimp: Pricing Comparison 2026
Side-by-side pricing comparison of Drip and Mailchimp. See all plans, features, and costs at a glance.
Bottom line: Both Drip and Mailchimp offer free plans. Drip has 2 pricing tiers while Mailchimp has 18.
Last updated: August 10, 2026
Drip vs Mailchimp: Quick Pricing Facts
| Feature | Drip | Mailchimp |
|---|---|---|
| Starting Price | $39/mo | Custom pricing |
| Number of Plans | 2 | 18 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Drip and Mailchimp are both priced at $39/mo, making them equally accessible Email Marketing tools. Together they offer 20 pricing plans with 11 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Drip Try free |  Mailchimp Try free |
|---|---|---|
| Tier 1 | Free Trial $0/monthCheapest Includes
| Industries and Solutions Custom pricing |
| Tier 2 | Basic $39/monthCheapest $39 / year Includes
| Integrations Custom pricing |
| Tier 3 | - | Resources Custom pricing |
| Tier 4 | - | Account Custom pricing |
| Tier 5 | - | Terms Custom pricing |
| Tier 6 | - | Included in every paid plan Custom pricing |
| Tier 7 | - | Includes Standard's features: Custom pricing |
| Tier 8 | - | Premium adds: Custom pricing |
| Tier 9 | - | Standard adds: Custom pricing |
| Tier 10 | - | Included in the Free plan $0/monthCheapest |
| Tier 11 | - | How long is the free trial? $0/monthCheapest |
| Tier 12 | - | Related Links: Custom pricing |
| Tier 13 | - | Products Custom pricing |
| Tier 14 | - | Community Custom pricing |
| Tier 15 | - | Company Custom pricing |
| Tier 16 | - | Help Custom pricing |
| Tier 17 | - | Manage Consent Preferences Custom pricing |
| Tier 18 | - | Vendors List Custom pricing |
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What Reviewers Say
Which Should You Choose?
Choose Drip if:
- •You run an e-commerce business and need revenue-focused email automation tied to store data
- •Drip's visual workflow builder with conditional logic creates sophisticated customer journey automations
- •Pre-built e-commerce playbooks for abandoned cart, post-purchase, and winback campaigns accelerate setup
- •Revenue attribution shows exactly how much money each email campaign and automation generates
Choose Mailchimp if:
- •You need a general-purpose marketing platform that works for any business type
- •Mailchimp Free for 500 contacts and lower entry pricing make it more accessible
- •Your marketing spans email, social media, postcards, and a website - Mailchimp covers all channels
- •The broadest integration ecosystem and template library simplify getting started
Drip and Mailchimp compete for e-commerce email marketing with different approaches. Drip is e-commerce specialized: visual workflows, store data integration, and revenue tracking. Pricing at $39/month for up to 2,500 contacts. No free tier. Every feature is designed around driving e-commerce revenue. Mailchimp is general-purpose: Free for 500 contacts. Essentials at $13/month. Standard at $20/month. Mailchimp has e-commerce features but serves all business types. Drip's advantage is e-commerce depth. The visual workflow builder creates sophisticated customer journeys: "If customer bought product X but not Y, wait 3 days, then send cross-sell email with dynamic product recommendations." Revenue attribution ties every email to actual sales, showing ROI per campaign. Pre-built playbooks for common e-commerce scenarios (cart abandonment, post-purchase, customer winback) get you running quickly. Mailchimp's advantage is versatility and price. The free tier, lower paid pricing, and multi-channel capabilities (social media, ads, postcards) serve businesses beyond just e-commerce. Mailchimp's learning resources and community are also more extensive. For e-commerce businesses doing $500K+ in annual revenue where email automation directly drives sales, Drip's specialized tooling delivers measurable ROI. For smaller businesses or non-e-commerce companies, Mailchimp's broader platform and lower cost are the practical choice.
Frequently Asked Questions: Drip vs Mailchimp
How many pricing plans does Drip have vs Mailchimp?
Does Drip or Mailchimp offer a free plan?
Can I save money by paying annually for Drip or Mailchimp?
Does Drip or Mailchimp offer custom enterprise pricing?
How do Drip and Mailchimp compare for Email Marketing?
Sources
- Drip Official Pricing- Vendor pricing page
- Mailchimp Official Pricing- Vendor pricing page
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