Drip vs Mailchimp: Pricing Comparison 2026

Drip and Mailchimp compete for e-commerce email marketing with different approaches. Drip is e-commerce specialized: visual workflows, store data integration, and revenue tracking. Pricing at $39/month for up to 2,500 contacts. No free tier. Every feature is designed around driving e-commerce revenue. Mailchimp is general-purpose: Free for 500 contacts. Essentials at $13/month. Standard at $20/month. Mailchimp has e-commerce features but serves all business types. Drip's advantage is e-commerce depth. The visual workflow builder creates sophisticated customer journeys: "If customer bought product X but not Y, wait 3 days, then send cross-sell email with dynamic product recommendations." Revenue attribution ties every email to actual sales, showing ROI per campaign. Pre-built playbooks for common e-commerce scenarios (cart abandonment, post-purchase, customer winback) get you running quickly. Mailchimp's advantage is versatility and price. The free tier, lower paid pricing, and multi-channel capabilities (social media, ads, postcards) serve businesses beyond just e-commerce. Mailchimp's learning resources and community are also more extensive. For e-commerce businesses doing $500K+ in annual revenue where email automation directly drives sales, Drip's specialized tooling delivers measurable ROI. For smaller businesses or non-e-commerce companies, Mailchimp's broader platform and lower cost are the practical choice.