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Email Marketing

Drip vs Mailchimp: Pricing Comparison 2026

Side-by-side pricing comparison of Drip and Mailchimp. See all plans, features, and costs at a glance.

Bottom line: Drip starts at $39/mo and Mailchimp starts at Custom pricing. Compare all 3 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Drip vs Mailchimp: Quick Pricing Facts

FeatureDripMailchimp
Starting Price$39/moCustom pricing
Number of Plans21
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Drip and Mailchimp are both priced at $39/mo, making them equally accessible Email Marketing tools. Together they offer 3 pricing plans with 11 features compared, so the best choice comes down to which features match your needs.

Drip stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Mailchimp
Mailchimp
Try it free
Tier 1
Free Trial
$0/monthCheapest
Includes
  • 14-day free trial
  • Limited features during trial
  • No credit card required
Start with Free Trial
Meilleure offre
Custom pricing
Start with Meilleure offre
Tier 2
Basic
$39/monthCheapest
$39 / year
Includes
  • 1-2,500 people
  • Unlimited email sends
  • Email support
  • Dynamic segments
  • Onsite campaigns
  • Up to 50 workflows
  • Unlimited sub-accounts
  • Open API access
Start with Basic

Swipe to compare plans →

Drip

Ecommerce email marketing and automation platform

View all Drip plans

Mailchimp

Email marketing platform with automation and audience management

View all Mailchimp plans

What Reviewers Say

Our Pick

Drip

Drip offers a free plan, offers 2 tiers vs 1.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Drip

Try Drip free

Which Should You Choose?

Choose Drip if:

  • You need a free plan with 14-day free trial, Limited features during trial—Drip offers no-cost access with no credit card required
  • You need 2 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Drip offers 11 additional features across its plans

Choose Mailchimp if:

  • Your team needs custom enterprise pricing—Mailchimp offers negotiated terms for large deployments
  • You prioritize Mailchimp's user experience and interface over price (both tools are similarly priced)
  • You prefer Mailchimp's usage-based model with its single-tier structure

Drip offers a free plan [1], eliminating the cost barrier for evaluation, while Mailchimp requires paid subscription from the start. This gives Drip a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Drip's free tier, upgrading to a paid plan at approximately $39/mo provides substantial additional functionality. Compare this pricing path against Mailchimp's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Drip's 2 tiers provide flexibility at different budgets, while Mailchimp's 1 tier structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Drip is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Drip vs Mailchimp

How many pricing plans does Drip have vs Mailchimp?
Drip offers 2 pricing plans, while Mailchimp offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Does Drip or Mailchimp offer a free plan?
Drip offers a free plan, while Mailchimp does not. If budget is a concern, Drip lets you get started at no cost.
Can I save money by paying annually for Drip or Mailchimp?
Both Drip and Mailchimp offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Drip or Mailchimp offer custom enterprise pricing?
Mailchimp offers a custom-priced enterprise tier for larger teams. Drip lists all its pricing publicly.
How do Drip and Mailchimp compare for Email Marketing?
Both Drip and Mailchimp are Email Marketing tools. Drip offers 2 plans starting at $39/mo, while Mailchimp offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Drip Official PricingVendor pricing page
  2. Mailchimp Official PricingVendor pricing page

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