Fathom Analytics vs Google Analytics: Pricing Comparison 2026
Side-by-side pricing comparison of Fathom Analytics and Google Analytics. See all plans, features, and costs at a glance.
Bottom line: Both Fathom Analytics and Google Analytics offer free plans. Fathom Analytics has 9 pricing tiers while Google Analytics has 2.
Last updated: August 10, 2026
Fathom Analytics vs Google Analytics: Quick Pricing Facts
| Feature | Fathom Analytics | Google Analytics |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 9 | 2 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | freemium |
| Annual Discount | N/A | N/A |
Fathom Analytics and Google Analytics are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 11 pricing plans with 4 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. Fathom Analytics uses usage-based pricing while Google Analytics uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Fathom Analytics Try free |  Google Analytics Try free |
|---|---|---|
| Tier 1 | Will you do a pre-sales call or live demo for us? Custom pricing | |
| Tier 2 | Do you have a lower/free option? $0/monthCheapest | Analytics 360Popular Custom pricing Includes
|
| Tier 3 | Do you ever do sales or discounts? Custom pricing | - |
| Tier 4 | What happens if I hit my pageview limit? Custom pricing | - |
| Tier 5 | Can I switch to a different pageview limit? Custom pricing | - |
| Tier 6 | How many sites does my plan include? Custom pricing | - |
| Tier 7 | What if I want to cancel my account or trial? Custom pricing | - |
| Tier 8 | Does custom event tracking count as pageviews? Custom pricing | - |
| Tier 9 | What if I have another question? Custom pricing | - |
← Swipe to compare plans →
Ready to get started? Try either tool free — no credit card required.
Fathom Analytics
Simple, privacy-first website analytics without tracking cookies
View all Fathom Analytics plansGoogle Analytics
Free web analytics service by Google for traffic insights
View all Google Analytics plansFrequently Asked Questions: Fathom Analytics vs Google Analytics
How many pricing plans does Fathom Analytics have vs Google Analytics?
Does Fathom Analytics or Google Analytics offer a free plan?
What is the most popular Google Analytics plan?
Does Fathom Analytics or Google Analytics offer custom enterprise pricing?
What pricing models do Fathom Analytics and Google Analytics use?
How do Fathom Analytics and Google Analytics compare for Analytics?
Sources
- Fathom Analytics Official Pricing- Vendor pricing page
- Google Analytics Official Pricing- Vendor pricing page
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