Fathom Analytics vs Mixpanel: Pricing Comparison 2026
Side-by-side pricing comparison of Fathom Analytics and Mixpanel. See all plans, features, and costs at a glance.
Bottom line: Fathom Analytics starts at $15/mo and Mixpanel starts at Custom pricing. Compare all 12 pricing tiers side by side.
Last updated: March 16, 2026
Fathom Analytics vs Mixpanel: Quick Pricing Facts
| Feature | Fathom Analytics | Mixpanel |
|---|---|---|
| Starting Price | $15/mo | Custom pricing |
| Number of Plans | 11 | 1 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Fathom Analytics and Mixpanel are both priced at $15/mo, making them equally accessible Analytics tools. Together they offer 12 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Mixpanel stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Fathom Analytics Try it free |  Mixpanel Try it free |
|---|---|---|
| Tier 1 | Up to 100,000 pageviews $15/month | Startups: first year is free $0/monthCheapest |
| Tier 2 | Up to 200,000 pageviews $25/monthCheapest | — |
| Tier 3 | Up to 500,000 pageviews $45/monthCheapest | — |
| Tier 4 | Up to 1,000,000 pageviews $60/monthCheapest | — |
| Tier 5 | Up to 2,000,000 pageviews $100/monthCheapest | — |
| Tier 6 | Up to 5,000,000 pageviews $140/monthCheapest | — |
| Tier 7 | Up to 10,000,000 pageviews $200/monthCheapest | — |
| Tier 8 | Up to 15,000,000 pageviews $290/monthCheapest | — |
| Tier 9 | Up to 20,000,000 pageviews $380/monthCheapest | — |
| Tier 10 | Up to 25,000,000 pageviews $470/monthCheapest | — |
| Tier 11 | Over 25,000,000 pageviews Custom pricing | — |
Swipe to compare plans →
Fathom Analytics
Simple, privacy-first website analytics without tracking cookies
View all Fathom Analytics plansWhat Reviewers Say
Mixpanel
Mixpanel offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Mixpanel
Try Mixpanel freeWhich Should You Choose?
Choose Fathom Analytics if:
- •You need 11 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •Your team needs custom enterprise pricing—Fathom Analytics offers negotiated terms for large deployments
- •You prioritize Fathom Analytics's user experience and interface over price (both tools are similarly priced)
Choose Mixpanel if:
- •You need a free plan with core features—Mixpanel offers no-cost access with no credit card required
- •You prioritize Mixpanel's user experience and interface over price (both tools are similarly priced)
- •Mixpanel's single-tier usage-based structure gives clearer cost visibility for budget planning
Mixpanel offers a free plan [1], eliminating the cost barrier for evaluation, while Fathom Analytics requires paid subscription from the start. This gives Mixpanel a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Mixpanel's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Fathom Analytics' tiering starting at $15/mo to assess total cost of ownership over 12 months. Mixpanel's 1 tier provide flexibility at different budgets, while Fathom Analytics' 11 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Mixpanel is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Fathom Analytics vs Mixpanel
How many pricing plans does Fathom Analytics have vs Mixpanel?
Does Fathom Analytics or Mixpanel offer a free plan?
Does Fathom Analytics or Mixpanel offer custom enterprise pricing?
How do Fathom Analytics and Mixpanel compare for Analytics?
Sources
- Fathom Analytics Official Pricing— Vendor pricing page
- Mixpanel Official Pricing— Vendor pricing page
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