Fathom Analytics vs mParticle: Pricing Comparison 2026
Side-by-side pricing comparison of Fathom Analytics and mParticle. See all plans, features, and costs at a glance.
Bottom line: Fathom Analytics starts at $15/mo and mParticle starts at Custom pricing. Compare all 12 pricing tiers side by side.
Last updated: March 16, 2026
Fathom Analytics vs mParticle: Quick Pricing Facts
| Feature | Fathom Analytics | mParticle |
|---|---|---|
| Starting Price | $15/mo | Custom pricing |
| Number of Plans | 11 | 1 |
| Free Tier | No | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Fathom Analytics and mParticle are both priced at $15/mo, making them equally accessible Analytics tools. Together they offer 12 pricing plans with 7 features compared, so the best choice comes down to which features match your needs.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Fathom Analytics Try it free |  mParticle Try it free |
|---|---|---|
| Tier 1 | Up to 100,000 pageviews $15/monthCheapest | Contact us Custom pricing Includes
|
| Tier 2 | Up to 200,000 pageviews $25/monthCheapest | — |
| Tier 3 | Up to 500,000 pageviews $45/monthCheapest | — |
| Tier 4 | Up to 1,000,000 pageviews $60/monthCheapest | — |
| Tier 5 | Up to 2,000,000 pageviews $100/monthCheapest | — |
| Tier 6 | Up to 5,000,000 pageviews $140/monthCheapest | — |
| Tier 7 | Up to 10,000,000 pageviews $200/monthCheapest | — |
| Tier 8 | Up to 15,000,000 pageviews $290/monthCheapest | — |
| Tier 9 | Up to 20,000,000 pageviews $380/monthCheapest | — |
| Tier 10 | Up to 25,000,000 pageviews $470/monthCheapest | — |
| Tier 11 | Over 25,000,000 pageviews Custom pricing | — |
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Fathom Analytics
Simple, privacy-first website analytics without tracking cookies
View all Fathom Analytics plansWhich Should You Choose?
Choose Fathom Analytics if:
- •You need 11 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Fathom Analytics's user experience and interface over price (both tools are similarly priced)
- •You prefer Fathom Analytics's usage-based model with its 11-tier structure
Choose mParticle if:
- •You want more features built-in—mParticle offers 7 additional features across its plans
- •You prioritize mParticle's user experience and interface over price (both tools are similarly priced)
- •You prefer mParticle's usage-based model with its single-tier structure
Fathom Analytics and mParticle offer competitively positioned plans [1], with Fathom Analytics starting at $15/mo and mParticle at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Fathom Analytics provides 11 pricing tiers versus mParticle's 1 option, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Fathom Analytics offers 0 total features across its tiers, while mParticle provides 7. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.
Frequently Asked Questions: Fathom Analytics vs mParticle
How many pricing plans does Fathom Analytics have vs mParticle?
Does Fathom Analytics or mParticle offer custom enterprise pricing?
How do Fathom Analytics and mParticle compare for Analytics?
Sources
- Fathom Analytics Official Pricing— Vendor pricing page
- mParticle Official Pricing— Vendor pricing page
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