FullStory vs Heap: Pricing Comparison 2026
Side-by-side pricing comparison of FullStory and Heap. See all plans, features, and costs at a glance.
Bottom line: Both FullStory and Heap offer free plans. FullStory has 5 pricing tiers while Heap has 4.
Last updated: July 6, 2026
FullStory vs Heap: Quick Pricing Facts
| Feature | FullStory | Heap |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 5 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
FullStory and Heap are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 9 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  FullStory Try free |  Heap Try free |
|---|---|---|
| Tier 1 | AnalyticsPopular Custom pricing | Free $0/monthCheapest |
| Tier 2 | Professional services Custom pricing | Growth Custom pricing |
| Tier 3 | Trusted brands Custom pricing | Pro Custom pricing |
| Tier 4 | Try Fullstory for FREE! $0/monthCheapest | Premier Custom pricing |
| Tier 5 | Frequently asked questions Custom pricing | - |
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Which Should You Choose?
Choose FullStory if:
- •You need enterprise session replay with pixel-perfect recording and advanced frustration scoring
- •FullStory's DX data engine captures every DOM element interaction for complete retroactive analysis
- •Your team searches across millions of sessions for specific user behaviors, errors, or conversion paths
- •SOC 2 and HIPAA compliance for session recording is a requirement
Choose Heap if:
- •You want auto-capture analytics focused on quantitative product metrics, not primarily session replay
- •Heap's retroactive event definition lets you create funnels and segments on historical data without planning ahead
- •Visual labeling lets non-technical users define events by pointing and clicking in the product
- •Your team needs product analytics (funnels, retention, paths) more than session replay
FullStory and Heap both auto-capture user interactions, but they emphasize different analysis modes. FullStory is a digital experience platform centered on session replay: pixel-perfect recordings, frustration detection, and enterprise-grade analytics. Custom pricing typically $10,000-100,000+/year. Heap is a product analytics platform centered on quantitative analysis: auto-captured events power funnels, retention, paths, and segmentation. Free for 10,000 sessions/month. Growth and Pro with custom pricing. FullStory's strength is qualitative understanding. Watching session replays, identifying rage clicks, and correlating errors with user behavior help UX teams understand the experience at a human level. The DX data engine enables searching across sessions for any specific interaction. Heap's strength is quantitative understanding. Auto-captured data powers product metrics: conversion rates, retention curves, and feature adoption. Retroactive event definition means you can analyze behavior that happened before you thought to track it. Visual labeling lets non-technical users create events without engineering. For UX teams focused on understanding and improving the user experience through session replay, FullStory provides deeper qualitative tools. For product teams focused on quantitative metrics and product-led growth, Heap's analytics-first approach delivers more actionable data.
Frequently Asked Questions: FullStory vs Heap
How many pricing plans does FullStory have vs Heap?
Does FullStory or Heap offer a free plan?
What is the most popular FullStory plan?
Does FullStory or Heap offer custom enterprise pricing?
How do FullStory and Heap compare for Analytics?
Sources
- FullStory Official Pricing- Vendor pricing page
- Heap Official Pricing- Vendor pricing page
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