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FullStory vs Heap: Pricing Comparison 2026

Side-by-side pricing comparison of FullStory and Heap. See all plans, features, and costs at a glance.

Bottom line: Both FullStory and Heap offer free plans. FullStory has 5 pricing tiers while Heap has 4.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

FullStory vs Heap: Quick Pricing Facts

FeatureFullStoryHeap
Starting PriceCustom pricingCustom pricing
Number of Plans54
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

FullStory and Heap are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 9 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
FullStory
FullStory
Try it free
Tier 1
AnalyticsPopular
Custom pricing
Start with Analytics
Free
$0/monthCheapest
Start with Free
Tier 2
Professional services
Custom pricing
Start with Professional services
Growth
Custom pricing
Start with Growth
Tier 3
Trusted brands
Custom pricing
Start with Trusted brands
Pro
Custom pricing
Start with Pro
Tier 4
Try Fullstory for FREE!
$0/monthCheapest
Start with Try Fullstory for FREE!
Premier
Custom pricing
Start with Premier
Tier 5
Frequently asked questions
Custom pricing
Start with Frequently asked questions

Swipe to compare plans →

FullStory

Digital experience intelligence with session replay and analytics

View all FullStory plans

Heap

Auto-capture analytics for retroactive user behavior analysis

View all Heap plans
Our Pick

FullStory

FullStory offers a free plan, offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: FullStory

Try FullStory free

Which Should You Choose?

Choose FullStory if:

  • You prefer FullStory's free tier features—features
  • You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You prioritize FullStory's user experience and interface over price (both tools are similarly priced)

Choose Heap if:

  • You prefer Heap's free tier features—features
  • You prioritize Heap's user experience and interface over price (both tools are similarly priced)
  • Heap's 4-tier usage-based structure gives clearer cost visibility for budget planning

Both FullStory and Heap offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: FullStory includes multiple features, while Heap includes multiple features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: FullStory vs Heap

How many pricing plans does FullStory have vs Heap?
FullStory offers 5 pricing plans, while Heap offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does FullStory or Heap offer a free plan?
Yes, both FullStory and Heap offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular FullStory plan?
The Analytics plan is FullStory's most popular tier, priced at Custom pricing.
Does FullStory or Heap offer custom enterprise pricing?
Yes, both FullStory and Heap offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do FullStory and Heap compare for Analytics?
Both FullStory and Heap are Analytics tools. FullStory offers 5 plans starting at Custom pricing, while Heap offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. FullStory Official PricingVendor pricing page
  2. Heap Official PricingVendor pricing page

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