FullStory vs Matomo: Pricing Comparison 2026
Side-by-side pricing comparison of FullStory and Matomo. See all plans, features, and costs at a glance.
Bottom line: FullStory starts at Custom pricing and Matomo starts at $22/mo. Compare all 7 pricing tiers side by side.
Last updated: August 3, 2026
FullStory - FullStory offers a free plan, offers 5 tiers vs 2.
FullStory vs Matomo: Quick Pricing Facts
| Feature | FullStory | Matomo |
|---|---|---|
| Starting Price | Custom pricing | $22/mo |
| Number of Plans | 5 | 2 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | open-source |
| Annual Discount | N/A | N/A |
FullStory and Matomo are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 7 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.
FullStory stands out with a free plan for getting started. FullStory uses usage-based pricing while Matomo uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  FullStory Try free |  Matomo Try free |
|---|---|---|
| Tier 1 | AnalyticsPopular Custom pricing | Business $22/monthCheapest $22 / year Includes
|
| Tier 2 | Professional services Custom pricing | Enterprise Custom pricing Includes
|
| Tier 3 | Trusted brands Custom pricing | - |
| Tier 4 | Try Fullstory for FREE! $0/monthCheapest | - |
| Tier 5 | Frequently asked questions Custom pricing | - |
← Swipe to compare plans →
Ready to get started? Try either tool free — no credit card required.
Frequently Asked Questions: FullStory vs Matomo
How many pricing plans does FullStory have vs Matomo?
Does FullStory or Matomo offer a free plan?
Can I save money by paying annually for FullStory or Matomo?
What is the most popular FullStory plan?
Does FullStory or Matomo offer custom enterprise pricing?
What pricing models do FullStory and Matomo use?
How do FullStory and Matomo compare for Analytics?
Sources
- FullStory Official Pricing- Vendor pricing page
- Matomo Official Pricing- Vendor pricing page
Related Articles
Best Analytics for Solopreneurs (2026)
Compare analytics pricing for solopreneurs: Chartbeat ($50/mo), Clarity by Microsoft (Free), ContentSquare ($49/mo). Hand-picked tools that fit teams of 1 pe...
Best Analytics for Agencies (2026)
Compare analytics pricing for agencies: Amplitude ($49/mo), Chartbeat ($50/mo), Clarity by Microsoft (Free). Hand-picked tools that fit teams of 10-50 people.
Best Analytics for Enterprise (2026)
Compare analytics pricing for enterprise: Amplitude ($49/mo), Chartbeat ($50/mo), Clarity by Microsoft (Free). Hand-picked tools that fit teams of 100+ people.
Track Price Changes
Get notified when pricing changes for these tools.