FullStory vs Matomo: Pricing Comparison 2026
Side-by-side pricing comparison of FullStory and Matomo. See all plans, features, and costs at a glance.
Bottom line: FullStory starts at Custom pricing and Matomo starts at $22/mo. Compare all 7 pricing tiers side by side.
Last updated: March 16, 2026
FullStory vs Matomo: Quick Pricing Facts
| Feature | FullStory | Matomo |
|---|---|---|
| Starting Price | Custom pricing | $22/mo |
| Number of Plans | 5 | 2 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | open-source |
| Annual Discount | N/A | N/A |
FullStory and Matomo are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 7 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.
FullStory stands out with a free plan for getting started. FullStory uses usage-based pricing while Matomo uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  FullStory Try it free |  Matomo Try it free |
|---|---|---|
| Tier 1 | AnalyticsPopular Custom pricing | Business $22/monthCheapest $22 / year Includes
|
| Tier 2 | Professional services Custom pricing | Enterprise Custom pricing Includes
|
| Tier 3 | Trusted brands Custom pricing | — |
| Tier 4 | Try Fullstory for FREE! $0/monthCheapest | — |
| Tier 5 | Frequently asked questions Custom pricing | — |
Swipe to compare plans →
FullStory
FullStory offers a free plan, offers 5 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: FullStory
Try FullStory freeWhich Should You Choose?
Choose FullStory if:
- •You need a free plan with core features—FullStory offers no-cost access with no credit card required
- •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize FullStory's user experience and interface over price (both tools are similarly priced)
Choose Matomo if:
- •You want more features built-in—Matomo offers 20 additional features across its plans
- •You prioritize Matomo's user experience and interface over price (both tools are similarly priced)
- •You prefer Matomo's open-source model with its 2-tier structure
FullStory offers a free plan [1], eliminating the cost barrier for evaluation, while Matomo requires paid subscription from the start. This gives FullStory a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow FullStory's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Matomo's tiering starting at $22/mo to assess total cost of ownership over 12 months. FullStory's 5 tiers provide flexibility at different budgets, while Matomo's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, FullStory is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: FullStory vs Matomo
How many pricing plans does FullStory have vs Matomo?
Does FullStory or Matomo offer a free plan?
Can I save money by paying annually for FullStory or Matomo?
What is the most popular FullStory plan?
Does FullStory or Matomo offer custom enterprise pricing?
What pricing models do FullStory and Matomo use?
How do FullStory and Matomo compare for Analytics?
Sources
- FullStory Official Pricing— Vendor pricing page
- Matomo Official Pricing— Vendor pricing page
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