FullStory vs Pendo: Pricing Comparison 2026
Side-by-side pricing comparison of FullStory and Pendo. See all plans, features, and costs at a glance.
Bottom line: Both FullStory and Pendo offer free plans. FullStory has 5 pricing tiers while Pendo has 4.
Last updated: March 16, 2026
FullStory vs Pendo: Quick Pricing Facts
| Feature | FullStory | Pendo |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 5 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
FullStory and Pendo are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 9 pricing plans with 14 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  FullStory Try it free |  Pendo Try it free |
|---|---|---|
| Tier 1 | AnalyticsPopular Custom pricing | |
| Tier 2 | Professional services Custom pricing | |
| Tier 3 | Trusted brands Custom pricing | |
| Tier 4 | Try Fullstory for FREE! $0/monthCheapest | UltimatePopular Custom pricing Includes
|
| Tier 5 | Frequently asked questions Custom pricing | — |
Swipe to compare plans →
Which Should You Choose?
Choose FullStory if:
- •You prefer FullStory's free tier features—features
- •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize FullStory's user experience and interface over price (both tools are similarly priced)
Choose Pendo if:
- •You prefer Pendo's free tier features—Product Analytics, In-app Guides
- •You want more features built-in—Pendo offers 14 additional features across its plans
- •You prioritize Pendo's user experience and interface over price (both tools are similarly priced)
Both FullStory and Pendo offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: FullStory includes multiple features, while Pendo includes 3 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: FullStory vs Pendo
How many pricing plans does FullStory have vs Pendo?
Does FullStory or Pendo offer a free plan?
What is the most popular FullStory plan?
What is the most popular Pendo plan?
Does FullStory or Pendo offer custom enterprise pricing?
How do FullStory and Pendo compare for Analytics?
Sources
- FullStory Official Pricing— Vendor pricing page
- Pendo Official Pricing— Vendor pricing page
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