Ghost vs Mailchimp: Pricing Comparison 2026
Side-by-side pricing comparison of Ghost and Mailchimp. See all plans, features, and costs at a glance.
Bottom line: Ghost starts at Custom pricing and Mailchimp starts at Custom pricing. Compare all 5 pricing tiers side by side.
Last updated: March 16, 2026
Ghost vs Mailchimp: Quick Pricing Facts
| Feature | Ghost | Mailchimp |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 4 | 1 |
| Free Tier | No | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Ghost and Mailchimp are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 21 features compared, so the best choice comes down to which features match your needs.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Ghost Try it free |  Mailchimp Try it free |
|---|---|---|
| Tier 1 | STARTER Custom pricing Includes
| Meilleure offre Custom pricing |
| Tier 2 | PUBLISHER Custom pricing Includes
| — |
| Tier 3 | BUSINESS Custom pricing Includes
| — |
| Tier 4 | CUSTOM Custom pricing Includes
| — |
Swipe to compare plans →
What Reviewers Say
Ghost
Ghost offers 4 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Ghost
Try Ghost freeWhich Should You Choose?
Choose Ghost if:
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Ghost offers 21 additional features across its plans
- •You prioritize Ghost's user experience and interface over price (both tools are similarly priced)
Choose Mailchimp if:
- •You prioritize Mailchimp's user experience and interface over price (both tools are similarly priced)
- •Mailchimp's usage-based pricing lets you match exact team size without tier gaps
- •Mailchimp's focused feature set keeps your team in control without tool bloat
Ghost and Mailchimp offer competitively positioned plans [1], with Ghost starting at Custom pricing and Mailchimp at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Ghost provides 4 pricing tiers versus Mailchimp's 1 option, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Ghost offers 21 total features across its tiers, while Mailchimp provides 0. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.
Frequently Asked Questions: Ghost vs Mailchimp
How many pricing plans does Ghost have vs Mailchimp?
Does Ghost or Mailchimp offer custom enterprise pricing?
How do Ghost and Mailchimp compare for Email Marketing?
Sources
- Ghost Official Pricing— Vendor pricing page
- Mailchimp Official Pricing— Vendor pricing page
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