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Email Marketing

Ghost vs Kit: Pricing Comparison 2026

Side-by-side pricing comparison of Ghost and Kit. See all plans, features, and costs at a glance.

Bottom line: Ghost starts at Custom pricing and Kit starts at $33/mo. Compare all 7 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Ghost freeTry Kit freeAffiliatePrice updated 10d agoPrice updated 14d ago
Best Value

Kit - Kit offers a free plan.

Ghost vs Kit: Quick Pricing Facts

FeatureGhostKit
Starting PriceCustom pricing$33/mo
Number of Plans43
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Ghost and Kit are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 7 pricing plans with 46 features compared, so the best choice comes down to which features match your needs.

Kit stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Ghost
Kit
Kit
Try freeAffiliate
Tier 1
STARTER
Custom pricing
Includes
  • Your own website
  • Free custom domain NEW
  • Email newsletter
  • Simple design settings
  • 1,000 members
Start with STARTER
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Start with Newsletter
Tier 2
PUBLISHER
Custom pricing
Includes
  • 3 staff users
  • Custom themes
  • 8,000+ integrations
  • Paid subscriptions
  • Advanced analytics
  • 1,000 members
Start with PUBLISHER
Creator
$33/monthCheapest
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Start with Creator
Tier 3
BUSINESS
Custom pricing
Includes
  • 15 staff users
  • Priority support
  • Higher usage limits
  • Early access to features
  • 10,000 members
Start with BUSINESS
Pro
$66/monthCheapest
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Start with Pro
Tier 4
CUSTOM
Custom pricing
Includes
  • Unlimited staff users
  • Advanced configurations
  • Dedicated IP address
  • 99.9% uptime SLA
  • Unlimited members
Start with CUSTOM
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Ghost

Open-source publishing platform for newsletters and memberships

View all Ghost plans

Kit

Email marketing and automation platform for creators

View all Kit plans

Frequently Asked Questions: Ghost vs Kit

How many pricing plans does Ghost have vs Kit?
Ghost offers 4 pricing plans, while Kit offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Ghost or Kit offer a free plan?
Kit offers a free plan, while Ghost does not. If budget is a concern, Kit lets you get started at no cost.
Can I save money by paying annually for Ghost or Kit?
Both Ghost and Kit offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
Does Ghost or Kit offer custom enterprise pricing?
Ghost offers a custom-priced enterprise tier for larger teams. Kit lists all its pricing publicly.
How do Ghost and Kit compare for Email Marketing?
Both Ghost and Kit are Email Marketing tools. Ghost offers 4 plans starting at Custom pricing, while Kit offers 3 plans starting at $33/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Ghost Official Pricing- Vendor pricing page
  2. Kit Official Pricing- Vendor pricing page

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