Ghost vs MJML: Pricing Comparison 2026
Side-by-side pricing comparison of Ghost and MJML. See all plans, features, and costs at a glance.
Bottom line: Ghost starts at Custom pricing and MJML starts at Custom pricing. Compare all 5 pricing tiers side by side.
Last updated: March 16, 2026
Ghost vs MJML: Quick Pricing Facts
| Feature | Ghost | MJML |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 4 | 1 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | open-source |
| Annual Discount | N/A | N/A |
Ghost and MJML are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 24 features compared, so the best choice comes down to which features match your needs.
MJML stands out with a free plan for getting started. Ghost uses usage-based pricing while MJML uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Ghost Try it free |  MJML Try it free |
|---|---|---|
| Tier 1 | STARTER Custom pricing Includes
| Free $0/monthCheapest Includes
|
| Tier 2 | PUBLISHER Custom pricing Includes
| — |
| Tier 3 | BUSINESS Custom pricing Includes
| — |
| Tier 4 | CUSTOM Custom pricing Includes
| — |
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Which Should You Choose?
Choose Ghost if:
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Ghost offers 18 additional features across its plans
- •Your team needs custom enterprise pricing—Ghost offers negotiated terms for large deployments
Choose MJML if:
- •You need a free plan with Open-source email framework, Responsive emails—MJML offers no-cost access with no credit card required
- •You prioritize MJML's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — MJML's open-source model avoids surprise overages
MJML offers a free plan [1], eliminating the cost barrier for evaluation, while Ghost requires paid subscription from the start. This gives MJML a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow MJML's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Ghost's tiering starting at Custom pricing to assess total cost of ownership over 12 months. MJML's 1 tier provide flexibility at different budgets, while Ghost's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, MJML is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Ghost vs MJML
How many pricing plans does Ghost have vs MJML?
Does Ghost or MJML offer a free plan?
Does Ghost or MJML offer custom enterprise pricing?
What pricing models do Ghost and MJML use?
How do Ghost and MJML compare for Email Marketing?
Sources
- Ghost Official Pricing— Vendor pricing page
- MJML Official Pricing— Vendor pricing page
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