Ghost vs Moosend: Pricing Comparison 2026
Side-by-side pricing comparison of Ghost and Moosend. See all plans, features, and costs at a glance.
Bottom line: Ghost starts at Custom pricing and Moosend starts at $9/mo. Compare all 8 pricing tiers side by side.
Last updated: March 16, 2026
Ghost vs Moosend: Quick Pricing Facts
| Feature | Ghost | Moosend |
|---|---|---|
| Starting Price | Custom pricing | $9/mo |
| Number of Plans | 4 | 4 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Ghost and Moosend are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 8 pricing plans with 49 features compared, so the best choice comes down to which features match your needs.
Moosend stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Ghost Try it free |  Moosend Try it free |
|---|---|---|
| Tier 1 | STARTER Custom pricing Includes
| Free Trial $0/monthCheapest Includes
|
| Tier 2 | PUBLISHER Custom pricing Includes
| Pro $9/monthCheapest $7 / year Includes
|
| Tier 3 | BUSINESS Custom pricing Includes
| Moosend+ Custom pricing Includes
|
| Tier 4 | CUSTOM Custom pricing Includes
| Enterprise Custom pricing Includes
|
Swipe to compare plans →
Moosend
Moosend offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Moosend
Try Moosend freeWhich Should You Choose?
Choose Ghost if:
- •You prioritize Ghost's user experience and interface over price (both tools are similarly priced)
- •You want Ghost's approach to incremental feature unlocking across its 4 pricing tiers
- •Ghost's feature bundling aligns with how Email Marketing teams actually work day-to-day
Choose Moosend if:
- •You need a free plan with Unlimited Email Campaigns / Sends, Marketing Automation Workflows—Moosend offers no-cost access with no credit card required
- •You want more features built-in—Moosend offers 7 additional features across its plans
- •You prioritize Moosend's user experience and interface over price (both tools are similarly priced)
Moosend offers a free plan [1], eliminating the cost barrier for evaluation, while Ghost requires paid subscription from the start. This gives Moosend a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Moosend's free tier, upgrading to a paid plan at approximately $9/mo provides substantial additional functionality. Compare this pricing path against Ghost's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Moosend's 4 tiers provide flexibility at different budgets, while Ghost's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Moosend is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Ghost vs Moosend
How many pricing plans does Ghost have vs Moosend?
Does Ghost or Moosend offer a free plan?
Can I save money by paying annually for Ghost or Moosend?
Does Ghost or Moosend offer custom enterprise pricing?
How do Ghost and Moosend compare for Email Marketing?
Sources
- Ghost Official Pricing— Vendor pricing page
- Moosend Official Pricing— Vendor pricing page
Related Articles
Track Price Changes
Get notified when pricing changes for these tools.