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Analytics

Google Analytics vs Heap: Pricing Comparison 2026

Side-by-side pricing comparison of Google Analytics and Heap. See all plans, features, and costs at a glance.

Bottom line: Both Google Analytics and Heap offer free plans. Google Analytics has 2 pricing tiers while Heap has 4.

Last updated: June 29, 2026

Data compiled by Arthur Jacquemin
Updated June 29, 2026
Try Google Analytics freeTry Heap freePrice updated today

Google Analytics vs Heap: Quick Pricing Facts

FeatureGoogle AnalyticsHeap
Starting PriceCustom pricingCustom pricing
Number of Plans24
Free TierYesYes
Pricing Modelfreemiumusage-based
Annual DiscountN/AN/A

Google Analytics and Heap are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 4 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget. Google Analytics uses freemium pricing while Heap uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Google Analytics
Google Analytics
Try free
Heap
Tier 1
Free
$0/monthCheapest
Includes
  • Understand your customers
  • Free and easy-to-use solutions
Start with Free
Free
$0/monthCheapest
Start with Free
Tier 2
Analytics 360Popular
Custom pricing
Includes
  • Advanced tools for deeper understanding
  • Integrates with advertising tools
Start with Analytics 360
Growth
Custom pricing
Start with Growth
Tier 3
-
Pro
Custom pricing
Start with Pro
Tier 4
-
Premier
Custom pricing
Start with Premier

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Google Analytics

Free web analytics service by Google for traffic insights

View all Google Analytics plans

Heap

Auto-capture analytics for retroactive user behavior analysis

View all Heap plans

Frequently Asked Questions: Google Analytics vs Heap

How many pricing plans does Google Analytics have vs Heap?
Google Analytics offers 2 pricing plans, while Heap offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Google Analytics or Heap offer a free plan?
Yes, both Google Analytics and Heap offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Google Analytics plan?
The Analytics 360 plan is Google Analytics' most popular tier, priced at Custom pricing. Key features include Advanced tools for deeper understanding, Integrates with advertising tools.
Does Google Analytics or Heap offer custom enterprise pricing?
Yes, both Google Analytics and Heap offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Google Analytics and Heap use?
Google Analytics uses a freemium pricing model, while Heap uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Google Analytics and Heap compare for Analytics?
Both Google Analytics and Heap are Analytics tools. Google Analytics offers 2 plans starting at Custom pricing, while Heap offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Google Analytics Official Pricing- Vendor pricing page
  2. Heap Official Pricing- Vendor pricing page

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