Google Analytics vs Heap: Pricing Comparison 2026
Side-by-side pricing comparison of Google Analytics and Heap. See all plans, features, and costs at a glance.
Bottom line: Both Google Analytics and Heap offer free plans. Google Analytics has 2 pricing tiers while Heap has 4.
Last updated: March 16, 2026
Google Analytics vs Heap: Quick Pricing Facts
| Feature | Google Analytics | Heap |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 2 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | freemium | usage-based |
| Annual Discount | N/A | N/A |
Google Analytics and Heap are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 4 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. Google Analytics uses freemium pricing while Heap uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Google Analytics Try it free |  Heap Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | |
| Tier 2 | Analytics 360Popular Custom pricing Includes
| Growth Custom pricing |
| Tier 3 | — | Pro Custom pricing |
| Tier 4 | — | Premier Custom pricing |
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Google Analytics
Free web analytics service by Google for traffic insights
View all Google Analytics plansWhich Should You Choose?
Choose Google Analytics if:
- •You prefer Google Analytics's free tier features—Understand your customers, Free and easy-to-use solutions
- •You want more features built-in—Google Analytics offers 4 additional features across its plans
- •You prioritize Google Analytics's user experience and interface over price (both tools are similarly priced)
Choose Heap if:
- •You prefer Heap's free tier features—features
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Heap's user experience and interface over price (both tools are similarly priced)
Both Google Analytics and Heap offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Google Analytics includes 2 features, while Heap includes multiple features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Google Analytics vs Heap
How many pricing plans does Google Analytics have vs Heap?
Does Google Analytics or Heap offer a free plan?
What is the most popular Google Analytics plan?
Does Google Analytics or Heap offer custom enterprise pricing?
What pricing models do Google Analytics and Heap use?
How do Google Analytics and Heap compare for Analytics?
Sources
- Google Analytics Official Pricing— Vendor pricing page
- Heap Official Pricing— Vendor pricing page
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