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Analytics

Google Analytics vs Matomo: Pricing Comparison 2026

Side-by-side pricing comparison of Google Analytics and Matomo. See all plans, features, and costs at a glance.

Bottom line: Google Analytics starts at Custom pricing and Matomo starts at $22/mo. Compare all 4 pricing tiers side by side.

Last updated: May 26, 2026

Data compiled by Arthur Jacquemin
Updated May 26, 2026
Try Google Analytics freeTry Matomo freeUpdated this monthUpdated this month
Best Value

Google Analytics - Google Analytics offers a free plan.

Google Analytics vs Matomo: Quick Pricing Facts

FeatureGoogle AnalyticsMatomo
Starting PriceCustom pricing$22/mo
Number of Plans22
Free TierYesNo
Pricing Modelfreemiumopen-source
Annual DiscountN/AN/A

Google Analytics and Matomo are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 4 pricing plans with 24 features compared, so the best choice comes down to which features match your needs.

Google Analytics stands out with a free plan for getting started. Google Analytics uses freemium pricing while Matomo uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Google Analytics
Google Analytics
Try free
Matomo
Matomo
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Understand your customers
  • Free and easy-to-use solutions
Start with Free
Business
$22/month
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
Tier 2
Analytics 360Popular
Custom pricing
Includes
  • Advanced tools for deeper understanding
  • Integrates with advertising tools
Start with Analytics 360
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise

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Google Analytics

Free web analytics service by Google for traffic insights

View all Google Analytics plans

Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

Frequently Asked Questions: Google Analytics vs Matomo

How many pricing plans does Google Analytics have vs Matomo?
Google Analytics offers 2 pricing plans, while Matomo offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Google Analytics or Matomo offer a free plan?
Google Analytics offers a free plan, while Matomo does not. If budget is a concern, Google Analytics lets you get started at no cost.
Can I save money by paying annually for Google Analytics or Matomo?
Both Google Analytics and Matomo offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Google Analytics plan?
The Analytics 360 plan is Google Analytics' most popular tier, priced at Custom pricing. Key features include Advanced tools for deeper understanding, Integrates with advertising tools.
Does Google Analytics or Matomo offer custom enterprise pricing?
Yes, both Google Analytics and Matomo offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Google Analytics and Matomo use?
Google Analytics uses a freemium pricing model, while Matomo uses open-source pricing. The right model depends on your team size and usage patterns.
How do Google Analytics and Matomo compare for Analytics?
Both Google Analytics and Matomo are Analytics tools. Google Analytics offers 2 plans starting at Custom pricing, while Matomo offers 2 plans starting at $22/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Google Analytics Official Pricing- Vendor pricing page
  2. Matomo Official Pricing- Vendor pricing page

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