Google Analytics vs Matomo: Pricing Comparison 2026
Side-by-side pricing comparison of Google Analytics and Matomo. See all plans, features, and costs at a glance.
Bottom line: Google Analytics starts at Custom pricing and Matomo starts at $22/mo. Compare all 4 pricing tiers side by side.
Last updated: March 16, 2026
Google Analytics vs Matomo: Quick Pricing Facts
| Feature | Google Analytics | Matomo |
|---|---|---|
| Starting Price | Custom pricing | $22/mo |
| Number of Plans | 2 | 2 |
| Free Tier | Yes | No |
| Pricing Model | freemium | open-source |
| Annual Discount | N/A | N/A |
Google Analytics and Matomo are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 4 pricing plans with 24 features compared, so the best choice comes down to which features match your needs.
Google Analytics stands out with a free plan for getting started. Google Analytics uses freemium pricing while Matomo uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Google Analytics Try it free |  Matomo Try it free |
|---|---|---|
| Tier 1 | Business $22/month $22 / year Includes
| |
| Tier 2 | Analytics 360Popular Custom pricing Includes
| Enterprise Custom pricing Includes
|
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Google Analytics
Free web analytics service by Google for traffic insights
View all Google Analytics plansGoogle Analytics
Google Analytics offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Google Analytics
Try Google Analytics freeWhich Should You Choose?
Choose Google Analytics if:
- •You need a free plan with Understand your customers, Free and easy-to-use solutions—Google Analytics offers no-cost access with no credit card required
- •You prioritize Google Analytics's user experience and interface over price (both tools are similarly priced)
- •You want Google Analytics's approach to incremental feature unlocking across its 2 pricing tiers
Choose Matomo if:
- •You want more features built-in—Matomo offers 16 additional features across its plans
- •You prioritize Matomo's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — Matomo's open-source model avoids surprise overages
Google Analytics offers a free plan [1], eliminating the cost barrier for evaluation, while Matomo requires paid subscription from the start. This gives Google Analytics a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Google Analytics's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Matomo's tiering starting at $22/mo to assess total cost of ownership over 12 months. Google Analytics's 2 tiers provide flexibility at different budgets, while Matomo's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Google Analytics is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Google Analytics vs Matomo
How many pricing plans does Google Analytics have vs Matomo?
Does Google Analytics or Matomo offer a free plan?
Can I save money by paying annually for Google Analytics or Matomo?
What is the most popular Google Analytics plan?
Does Google Analytics or Matomo offer custom enterprise pricing?
What pricing models do Google Analytics and Matomo use?
How do Google Analytics and Matomo compare for Analytics?
Sources
- Google Analytics Official Pricing— Vendor pricing page
- Matomo Official Pricing— Vendor pricing page
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