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Analytics

Google Analytics vs Pendo: Pricing Comparison 2026

Side-by-side pricing comparison of Google Analytics and Pendo. See all plans, features, and costs at a glance.

Bottom line: Both Google Analytics and Pendo offer free plans. Google Analytics has 2 pricing tiers while Pendo has 4.

Last updated: May 26, 2026

Data compiled by Arthur Jacquemin
Updated May 26, 2026
Try Google Analytics freeTry Pendo freeUpdated this monthUpdated this month
Best Value

Pendo - Pendo offers a free plan, offers 4 tiers vs 2.

Google Analytics vs Pendo: Quick Pricing Facts

FeatureGoogle AnalyticsPendo
Starting PriceCustom pricingCustom pricing
Number of Plans24
Free TierYesYes
Pricing Modelfreemiumusage-based
Annual DiscountN/AN/A

Google Analytics and Pendo are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 18 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget. Google Analytics uses freemium pricing while Pendo uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Google Analytics
Google Analytics
Try free
Pendo
Tier 1
Free
$0/monthCheapest
Includes
  • Understand your customers
  • Free and easy-to-use solutions
Start with Free
Free
$0/monthCheapest
Includes
  • Product Analytics
  • In-app Guides
  • Up to 500 MAUs
Start with Free
Tier 2
Analytics 360Popular
Custom pricing
Includes
  • Advanced tools for deeper understanding
  • Integrates with advertising tools
Start with Analytics 360
Base
Custom pricing
Includes
  • Product Analytics
  • In-app Guides
Start with Base
Tier 3
-
Core
Custom pricing
Includes
  • Product Analytics
  • In-app Guides
  • Session Replay
Start with Core
Tier 4
-
UltimatePopular
Custom pricing
Includes
  • Product Analytics
  • In-app Guides
  • Session Replay
  • Sentiment (NPS, PMF, CSAT surveys)
  • Journey orchestration
  • Data Sync
Start with Ultimate

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Google Analytics

Free web analytics service by Google for traffic insights

View all Google Analytics plans

Pendo

Product analytics with in-app guides and user feedback

View all Pendo plans

Frequently Asked Questions: Google Analytics vs Pendo

How many pricing plans does Google Analytics have vs Pendo?
Google Analytics offers 2 pricing plans, while Pendo offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Google Analytics or Pendo offer a free plan?
Yes, both Google Analytics and Pendo offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Google Analytics plan?
The Analytics 360 plan is Google Analytics' most popular tier, priced at Custom pricing. Key features include Advanced tools for deeper understanding, Integrates with advertising tools.
What is the most popular Pendo plan?
The Ultimate plan is Pendo's most popular tier, priced at Custom pricing. Key features include Product Analytics, In-app Guides, Session Replay.
Does Google Analytics or Pendo offer custom enterprise pricing?
Yes, both Google Analytics and Pendo offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Google Analytics and Pendo use?
Google Analytics uses a freemium pricing model, while Pendo uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Google Analytics and Pendo compare for Analytics?
Both Google Analytics and Pendo are Analytics tools. Google Analytics offers 2 plans starting at Custom pricing, while Pendo offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Google Analytics Official Pricing- Vendor pricing page
  2. Pendo Official Pricing- Vendor pricing page

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