Google Analytics vs PostHog: Pricing Comparison 2026
Side-by-side pricing comparison of Google Analytics and PostHog. See all plans, features, and costs at a glance.
Bottom line: Both Google Analytics and PostHog offer free plans. Google Analytics has 2 pricing tiers while PostHog has 50.
Last updated: March 16, 2026
Google Analytics vs PostHog: Quick Pricing Facts
| Feature | Google Analytics | PostHog |
|---|---|---|
| Starting Price | Custom pricing | $0.000001/mo |
| Number of Plans | 2 | 50 |
| Free Tier | Yes | Yes |
| Pricing Model | freemium | usage-based |
| Annual Discount | N/A | N/A |
Google Analytics and PostHog are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 52 pricing plans with 4 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. Google Analytics uses freemium pricing while PostHog uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Google Analytics Try it free |  PostHog Try it free |
|---|---|---|
| Tier 1 | First 1 million events $0/monthCheapest | |
| Tier 2 | Analytics 360Popular Custom pricing Includes
| 1-2 million $0/monthCheapest |
| Tier 3 | — | 2-15 million $0/monthCheapest |
| Tier 4 | — | 15-50 million $0/monthCheapest |
| Tier 5 | — | 50-100 million $0/monthCheapest |
| Tier 6 | — | 100-250 million $0/monthCheapest |
| Tier 7 | — | 250 million+ $0/monthCheapest |
| Tier 8 | — | First 5k recordings $0/monthCheapest |
| Tier 9 | — | 5-15k $0/monthCheapest |
| Tier 10 | — | 15-50k $0/monthCheapest |
| Tier 11 | — | 50-150k $0/monthCheapest |
| Tier 12 | — | 150-500k $0/monthCheapest |
| Tier 13 | — | 500k+ $0/monthCheapest |
| Tier 14 | — | First 2.5k mobile recordings $0/monthCheapest |
| Tier 15 | — | 2.5-15k $0/monthCheapest |
| Tier 16 | — | First 1 million requests $0/monthCheapest |
| Tier 17 | — | 2-10 million Custom pricing |
| Tier 18 | — | 10-50 million Custom pricing |
| Tier 19 | — | 50 million+ Custom pricing |
| Tier 20 | — | First 1.5k responses $0/monthCheapest |
| Tier 21 | — | 1.5-2k $0/monthCheapest |
| Tier 22 | — | 2-10k $0/monthCheapest |
| Tier 23 | — | 10-20k $0/monthCheapest |
| Tier 24 | — | 20k+ $0/monthCheapest |
| Tier 25 | — | First 1 million rows $0/monthCheapest |
| Tier 26 | — | 1-10 million $0/monthCheapest |
| Tier 27 | — | 10-25 million $0/monthCheapest |
| Tier 28 | — | 25-50 million $0/monthCheapest |
| Tier 29 | — | 100-1 billion $0/monthCheapest |
| Tier 30 | — | 1 billion+ $0/monthCheapest |
| Tier 31 | — | Unlimited rows $0/monthCheapest |
| Tier 32 | — | First 10k trigger events $0/monthCheapest |
| Tier 33 | — | 10-50k $0/monthCheapest |
| Tier 34 | — | 50-100k $0/monthCheapest |
| Tier 35 | — | 100-1 million $0/monthCheapest |
| Tier 36 | — | 10-100 million $0/monthCheapest |
| Tier 37 | — | 100 million+ $0/monthCheapest |
| Tier 38 | — | First 100k exceptions $0/monthCheapest |
| Tier 39 | — | 100-325k $0/monthCheapest |
| Tier 40 | — | 325-10 million $0/monthCheapest |
| Tier 41 | — | 10 million+ $0/monthCheapest |
| Tier 42 | — | First 2k credits $0/monthCheapest |
| Tier 43 | — | 2k+ $0/monthCheapest |
| Tier 44 | — | First 100k events $0/monthCheapest |
| Tier 45 | — | 100k+ $0/monthCheapest |
| Tier 46 | — | First 50 GB $0/monthCheapest |
| Tier 47 | — | 50-300 $0/monthCheapest |
| Tier 48 | — | 300+ $0/monthCheapest |
| Tier 49 | — | First 10k emails $0/monthCheapest |
| Tier 50 | — | First 10k dispatches $0/monthCheapest |
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Google Analytics
Free web analytics service by Google for traffic insights
View all Google Analytics plansWhich Should You Choose?
Choose Google Analytics if:
- •You prefer Google Analytics's free tier features—Understand your customers, Free and easy-to-use solutions
- •You want more features built-in—Google Analytics offers 4 additional features across its plans
- •You prioritize Google Analytics's user experience and interface over price (both tools are similarly priced)
Choose PostHog if:
- •You prefer PostHog's free tier features—features
- •You need 50 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize PostHog's user experience and interface over price (both tools are similarly priced)
Both Google Analytics and PostHog offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Google Analytics includes 2 features, while PostHog includes multiple features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Google Analytics vs PostHog
How many pricing plans does Google Analytics have vs PostHog?
Does Google Analytics or PostHog offer a free plan?
What is the most popular Google Analytics plan?
Does Google Analytics or PostHog offer custom enterprise pricing?
What pricing models do Google Analytics and PostHog use?
How do Google Analytics and PostHog compare for Analytics?
Sources
- Google Analytics Official Pricing— Vendor pricing page
- PostHog Official Pricing— Vendor pricing page
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