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Analytics

Google Analytics vs PostHog: Pricing Comparison 2026

Side-by-side pricing comparison of Google Analytics and PostHog. See all plans, features, and costs at a glance.

Bottom line: Both Google Analytics and PostHog offer free plans. Google Analytics has 2 pricing tiers while PostHog has 50.

Last updated: May 26, 2026

Data compiled by Arthur Jacquemin
Updated May 26, 2026
Try Google Analytics freeTry PostHog freeUpdated this monthUpdated this month

Google Analytics vs PostHog: Quick Pricing Facts

FeatureGoogle AnalyticsPostHog
Starting PriceCustom pricing$0.000001/mo
Number of Plans250
Free TierYesYes
Pricing Modelfreemiumusage-based
Annual DiscountN/AN/A

Google Analytics and PostHog are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 52 pricing plans with 4 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget. Google Analytics uses freemium pricing while PostHog uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Google Analytics
Google Analytics
Try free
PostHog
PostHog
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Understand your customers
  • Free and easy-to-use solutions
First 1 million events
$0/monthCheapest
Tier 2
Analytics 360Popular
Custom pricing
Includes
  • Advanced tools for deeper understanding
  • Integrates with advertising tools
1-2 million
$0/monthCheapest
Tier 3
-
2-15 million
$0/monthCheapest
Tier 4
-
15-50 million
$0/monthCheapest
Tier 5
-
50-100 million
$0/monthCheapest
Tier 6
-
100-250 million
$0/monthCheapest
Tier 7
-
250 million+
$0/monthCheapest
Tier 8
-
First 5k recordings
$0/monthCheapest
Tier 9
-
5-15k
$0/monthCheapest
Tier 10
-
15-50k
$0/monthCheapest
Tier 11
-
50-150k
$0/monthCheapest
Tier 12
-
150-500k
$0/monthCheapest
Tier 13
-
500k+
$0/monthCheapest
Tier 14
-
First 2.5k mobile recordings
$0/monthCheapest
Tier 15
-
2.5-15k
$0/monthCheapest
Tier 16
-
First 1 million requests
$0/monthCheapest
Tier 17
-
2-10 million
Custom pricing
Tier 18
-
10-50 million
Custom pricing
Tier 19
-
50 million+
Custom pricing
Tier 20
-
First 1.5k responses
$0/monthCheapest
Tier 21
-
1.5-2k
$0/monthCheapest
Tier 22
-
2-10k
$0/monthCheapest
Tier 23
-
10-20k
$0/monthCheapest
Tier 24
-
20k+
$0/monthCheapest
Tier 25
-
First 1 million rows
$0/monthCheapest
Tier 26
-
1-10 million
$0/monthCheapest
Tier 27
-
10-25 million
$0/monthCheapest
Tier 28
-
25-50 million
$0/monthCheapest
Tier 29
-
100-1 billion
$0/monthCheapest
Tier 30
-
1 billion+
$0/monthCheapest
Tier 31
-
Unlimited rows
$0/monthCheapest
Tier 32
-
First 10k trigger events
$0/monthCheapest
Tier 33
-
10-50k
$0/monthCheapest
Tier 34
-
50-100k
$0/monthCheapest
Tier 35
-
100-1 million
$0/monthCheapest
Tier 36
-
10-100 million
$0/monthCheapest
Tier 37
-
100 million+
$0/monthCheapest
Tier 38
-
First 100k exceptions
$0/monthCheapest
Tier 39
-
100-325k
$0/monthCheapest
Tier 40
-
325-10 million
$0/monthCheapest
Tier 41
-
10 million+
$0/monthCheapest
Tier 42
-
First 2k credits
$0/monthCheapest
Tier 43
-
2k+
$0/monthCheapest
Tier 44
-
First 100k events
$0/monthCheapest
Tier 45
-
100k+
$0/monthCheapest
Tier 46
-
First 50 GB
$0/monthCheapest
Tier 47
-
50-300
$0/monthCheapest
Tier 48
-
300+
$0/monthCheapest
Tier 49
-
First 10k emails
$0/monthCheapest
Tier 50
-
First 10k dispatches
$0/monthCheapest

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Google Analytics

Free web analytics service by Google for traffic insights

View all Google Analytics plans

PostHog

All-in-one product analytics, session replay, and feature flags

View all PostHog plans

Frequently Asked Questions: Google Analytics vs PostHog

How many pricing plans does Google Analytics have vs PostHog?
Google Analytics offers 2 pricing plans, while PostHog offers 50 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Google Analytics or PostHog offer a free plan?
Yes, both Google Analytics and PostHog offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Google Analytics plan?
The Analytics 360 plan is Google Analytics' most popular tier, priced at Custom pricing. Key features include Advanced tools for deeper understanding, Integrates with advertising tools.
Does Google Analytics or PostHog offer custom enterprise pricing?
Yes, both Google Analytics and PostHog offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Google Analytics and PostHog use?
Google Analytics uses a freemium pricing model, while PostHog uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Google Analytics and PostHog compare for Analytics?
Both Google Analytics and PostHog are Analytics tools. Google Analytics offers 2 plans starting at Custom pricing, while PostHog offers 50 plans starting at $0.000001/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
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Sources

  1. Google Analytics Official Pricing- Vendor pricing page
  2. PostHog Official Pricing- Vendor pricing page

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