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Analytics

Google Analytics vs Microsoft Power BI: Pricing Comparison 2026

Side-by-side pricing comparison of Google Analytics and Microsoft Power BI. See all plans, features, and costs at a glance.

Bottom line: Both Google Analytics and Microsoft Power BI offer free plans. Google Analytics has 2 pricing tiers while Microsoft Power BI has 4.

Last updated: June 22, 2026

Data compiled by Arthur Jacquemin
Updated June 22, 2026
Try Google Analytics freeTry Microsoft Power BI freePrice updated 6d ago
Best Value

Microsoft Power BI - Microsoft Power BI offers a free plan, offers 4 tiers vs 2.

Google Analytics vs Microsoft Power BI: Quick Pricing Facts

FeatureGoogle AnalyticsMicrosoft Power BI
Starting PriceCustom pricing$14/mo
Number of Plans24
Free TierYesYes
Pricing Modelfreemiumper-seat
Annual DiscountN/AN/A

Google Analytics and Microsoft Power BI are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 17 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget. Google Analytics uses freemium pricing while Microsoft Power BI uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Google Analytics
Google Analytics
Try free
Microsoft Power BI
Microsoft Power BI
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Understand your customers
  • Free and easy-to-use solutions
Start with Free
Free account
$0/monthCheapest
Includes
  • Included in Microsoft Fabric free account
  • No credit card required
  • Upgrade to Pro or Premium to share reports
Start with Free account
Tier 2
Analytics 360Popular
Custom pricing
Includes
  • Advanced tools for deeper understanding
  • Integrates with advertising tools
Start with Analytics 360
Power BI Pro
$14/monthCheapest
Includes
  • Publish and share Power BI reports
  • Included in Microsoft 365 E5 and Office 365 E5
  • Available to buy now with a credit card1
Start with Power BI Pro
Tier 3
-
Power BI Premium Per User
$24/monthCheapest
Includes
  • Includes all the features available with Power BI Pro
  • Access larger model sizes
  • More frequent refreshes
  • Available to buy now with a credit card1
Start with Power BI Premium Per User
Tier 4
-
Power BI Embedded
Custom pricing
Includes
  • Brand Power BI reports as your own
  • Automate monitoring, management, and deployment
  • Reduce developer overhead
Start with Power BI Embedded

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Google Analytics

Free web analytics service by Google for traffic insights

View all Google Analytics plans

Microsoft Power BI

View all Microsoft Power BI plans

Frequently Asked Questions: Google Analytics vs Microsoft Power BI

How many pricing plans does Google Analytics have vs Microsoft Power BI?
Google Analytics offers 2 pricing plans, while Microsoft Power BI offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Google Analytics or Microsoft Power BI offer a free plan?
Yes, both Google Analytics and Microsoft Power BI offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Google Analytics plan?
The Analytics 360 plan is Google Analytics' most popular tier, priced at Custom pricing. Key features include Advanced tools for deeper understanding, Integrates with advertising tools.
Does Google Analytics or Microsoft Power BI offer custom enterprise pricing?
Yes, both Google Analytics and Microsoft Power BI offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Google Analytics and Microsoft Power BI use?
Google Analytics uses a freemium pricing model, while Microsoft Power BI uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Google Analytics and Microsoft Power BI compare for Analytics?
Both Google Analytics and Microsoft Power BI are Analytics tools. Google Analytics offers 2 plans starting at Custom pricing, while Microsoft Power BI offers 4 plans starting at $14/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Google Analytics Official Pricing- Vendor pricing page
  2. Microsoft Power BI Official Pricing- Vendor pricing page

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