Heap vs Matomo: Pricing Comparison 2026
Side-by-side pricing comparison of Heap and Matomo. See all plans, features, and costs at a glance.
Bottom line: Heap starts at Custom pricing and Matomo starts at $22/mo. Compare all 6 pricing tiers side by side.
Last updated: March 16, 2026
Heap vs Matomo: Quick Pricing Facts
| Feature | Heap | Matomo |
|---|---|---|
| Starting Price | Custom pricing | $22/mo |
| Number of Plans | 4 | 2 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | open-source |
| Annual Discount | N/A | N/A |
Heap and Matomo are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.
Heap stands out with a free plan for getting started. Heap uses usage-based pricing while Matomo uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Heap Try it free |  Matomo Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Business $22/month $22 / year Includes
|
| Tier 2 | Growth Custom pricing | Enterprise Custom pricing Includes
|
| Tier 3 | Pro Custom pricing | — |
| Tier 4 | Premier Custom pricing | — |
Swipe to compare plans →
Heap
Heap offers a free plan, offers 4 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Heap
Try Heap freeWhich Should You Choose?
Choose Heap if:
- •You need a free plan with core features—Heap offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Heap's user experience and interface over price (both tools are similarly priced)
Choose Matomo if:
- •You want more features built-in—Matomo offers 20 additional features across its plans
- •You prioritize Matomo's user experience and interface over price (both tools are similarly priced)
- •Matomo's open-source pricing lets you match exact team size without tier gaps
Heap offers a free plan [1], eliminating the cost barrier for evaluation, while Matomo requires paid subscription from the start. This gives Heap a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Heap's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Matomo's tiering starting at $22/mo to assess total cost of ownership over 12 months. Heap's 4 tiers provide flexibility at different budgets, while Matomo's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Heap is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Heap vs Matomo
How many pricing plans does Heap have vs Matomo?
Does Heap or Matomo offer a free plan?
Can I save money by paying annually for Heap or Matomo?
Does Heap or Matomo offer custom enterprise pricing?
What pricing models do Heap and Matomo use?
How do Heap and Matomo compare for Analytics?
Sources
- Heap Official Pricing— Vendor pricing page
- Matomo Official Pricing— Vendor pricing page
Related Articles
Best Analytics Tools Pricing Compared (2026)
Compare pricing for Mixpanel, Amplitude, PostHog, Hotjar, Google Analytics, and more. Find the best analytics tool for your budget and team size.
Best Analytics Software Pricing Compared (2026)
Analytics pricing: Amplitude ($995/mo for 100M events), Mixpanel ($999/mo), PostHog ($450/mo), Hotjar ($39-115/mo), GA (free), Heap ($89/mo), Datadog ($15/host). Pricing models.
Track Price Changes
Get notified when pricing changes for these tools.