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Heap vs Pendo: Pricing Comparison 2026

Side-by-side pricing comparison of Heap and Pendo. See all plans, features, and costs at a glance.

Bottom line: Both Heap and Pendo offer free plans. Heap has 4 pricing tiers while Pendo has 4.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Heap vs Pendo: Quick Pricing Facts

FeatureHeapPendo
Starting PriceCustom pricingCustom pricing
Number of Plans44
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Heap and Pendo are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 8 pricing plans with 14 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Tier 1
Free
$0/monthCheapest
Start with Free
Free
$0/monthCheapest
Includes
  • Product Analytics
  • In-app Guides
  • Up to 500 MAUs
Start with Free
Tier 2
Growth
Custom pricing
Start with Growth
Base
Custom pricing
Includes
  • Product Analytics
  • In-app Guides
Start with Base
Tier 3
Pro
Custom pricing
Start with Pro
Core
Custom pricing
Includes
  • Product Analytics
  • In-app Guides
  • Session Replay
Start with Core
Tier 4
Premier
Custom pricing
Start with Premier
UltimatePopular
Custom pricing
Includes
  • Product Analytics
  • In-app Guides
  • Session Replay
  • Sentiment (NPS, PMF, CSAT surveys)
  • Journey orchestration
  • Data Sync
Start with Ultimate

Swipe to compare plans →

Heap

Auto-capture analytics for retroactive user behavior analysis

View all Heap plans

Pendo

Product analytics with in-app guides and user feedback

View all Pendo plans
Our Pick

Pendo

Pendo offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Pendo

Try Pendo free

Which Should You Choose?

Choose Heap if:

  • You prefer Heap's free tier features—features
  • You prioritize Heap's user experience and interface over price (both tools are similarly priced)
  • Heap's 4-tier usage-based structure gives clearer cost visibility for budget planning

Choose Pendo if:

  • You prefer Pendo's free tier features—Product Analytics, In-app Guides
  • You want more features built-in—Pendo offers 14 additional features across its plans
  • You prioritize Pendo's user experience and interface over price (both tools are similarly priced)

Both Heap and Pendo offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Heap includes multiple features, while Pendo includes 3 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Heap vs Pendo

How many pricing plans does Heap have vs Pendo?
Heap offers 4 pricing plans, while Pendo offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Heap or Pendo offer a free plan?
Yes, both Heap and Pendo offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Pendo plan?
The Ultimate plan is Pendo's most popular tier, priced at Custom pricing. Key features include Product Analytics, In-app Guides, Session Replay.
Does Heap or Pendo offer custom enterprise pricing?
Yes, both Heap and Pendo offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Heap and Pendo compare for Analytics?
Both Heap and Pendo are Analytics tools. Heap offers 4 plans starting at Custom pricing, while Pendo offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. Heap Official PricingVendor pricing page
  2. Pendo Official PricingVendor pricing page

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