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Analytics

Hotjar vs Matomo: Pricing Comparison 2026

Side-by-side pricing comparison of Hotjar and Matomo. See all plans, features, and costs at a glance.

Bottom line: Matomo starts at $22/mo, making it $27/mo cheaper than Hotjar ($49/mo). Hotjar offers a free plan.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Hotjar freeTry Matomo free
Best Value

Hotjar - Hotjar offers a free plan, offers 4 tiers vs 2.

Hotjar vs Matomo: Quick Pricing Facts

FeatureHotjarMatomo
Starting Price$49/mo$22/mo
Number of Plans42
Free TierYesNo
Pricing Modelusage-basedopen-source
Annual DiscountN/AN/A

Matomo is the more affordable option, starting at $22/mo compared to Hotjar's $49/mo. Both are Analytics tools with 6 combined pricing plans and 43 features compared.

Hotjar stands out with a free plan for getting started. Hotjar uses usage-based pricing while Matomo uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Hotjar
Hotjar
Try free
Matomo
Matomo
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • 200k monthly sessions
  • 1 project
  • 1 month data access
  • Replays, Heatmaps & Funnels
  • Error & performance monitoring
  • Basic surveys
Start with Free
Business
$22/month
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
Tier 2
GrowthPopular
$49/monthCheapest
$39 / year
Includes
  • From 7k monthly sessions
  • 13 month data access
  • Zone-based heatmaps
  • Journey analysis
  • Impact quantification
  • Automated insights
Start with Growth
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise
Tier 3
Pro
Custom pricing
Includes
  • From 1m+ monthly sessions
  • 3 projects
  • Precision filtering, retroactive
  • Multi-session replay summaries
  • Revenue goals & tracking
  • +115 Integrations
Start with Pro
-
Tier 4
Enterprise
Custom pricing
Includes
  • Custom monthly sessions
  • Unlimited projects
  • Experience monitoring
  • Error summaries
  • Dedicated support & SLAs
Start with Enterprise
-

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Hotjar

Heatmaps, session recordings, and feedback for UX insights

View all Hotjar plans

Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

Frequently Asked Questions: Hotjar vs Matomo

Which is cheaper, Hotjar or Matomo?
As of August 2026, Matomo starts at a lower price point. Hotjar starts at $49/mo while Matomo starts at $22/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Hotjar have vs Matomo?
Hotjar offers 4 pricing plans, while Matomo offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Hotjar or Matomo offer a free plan?
Hotjar offers a free plan, while Matomo does not. If budget is a concern, Hotjar lets you get started at no cost.
Can I save money by paying annually for Hotjar or Matomo?
Both Hotjar and Matomo offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Hotjar plan?
The Growth plan is Hotjar's most popular tier, priced at $49/mo. Key features include From 7k monthly sessions, 13 month data access, Zone-based heatmaps.
Does Hotjar or Matomo offer custom enterprise pricing?
Yes, both Hotjar and Matomo offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Hotjar and Matomo use?
Hotjar uses a usage-based pricing model, while Matomo uses open-source pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Hotjar Official Pricing- Vendor pricing page
  2. Matomo Official Pricing- Vendor pricing page

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