Hotjar vs Pendo: Pricing Comparison 2026
Side-by-side pricing comparison of Hotjar and Pendo. See all plans, features, and costs at a glance.
Bottom line: Both Hotjar and Pendo offer free plans. Hotjar has 4 pricing tiers while Pendo has 4.
Last updated: March 16, 2026
Hotjar vs Pendo: Quick Pricing Facts
| Feature | Hotjar | Pendo |
|---|---|---|
| Starting Price | $49/mo | Custom pricing |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Hotjar and Pendo are both priced at $49/mo, making them equally accessible Analytics tools. Together they offer 8 pricing plans with 37 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Hotjar Try it free |  Pendo Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| |
| Tier 2 | GrowthPopular $49/monthCheapest $39 / year Includes
| |
| Tier 3 | Pro Custom pricing Includes
| |
| Tier 4 | Enterprise Custom pricing Includes
| UltimatePopular Custom pricing Includes
|
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Hotjar
Hotjar offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Hotjar
Try Hotjar freeWhich Should You Choose?
Choose Hotjar if:
- •You prefer Hotjar's free tier features—200k monthly sessions, 1 project
- •You want more features built-in—Hotjar offers 9 additional features across its plans
- •You prioritize Hotjar's user experience and interface over price (both tools are similarly priced)
Choose Pendo if:
- •You prefer Pendo's free tier features—Product Analytics, In-app Guides
- •You prioritize Pendo's user experience and interface over price (both tools are similarly priced)
- •You prefer Pendo's usage-based model with its 4-tier structure
Both Hotjar and Pendo offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Hotjar includes 6 features, while Pendo includes 3 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Hotjar vs Pendo
How many pricing plans does Hotjar have vs Pendo?
Does Hotjar or Pendo offer a free plan?
Can I save money by paying annually for Hotjar or Pendo?
What is the most popular Hotjar plan?
What is the most popular Pendo plan?
Does Hotjar or Pendo offer custom enterprise pricing?
How do Hotjar and Pendo compare for Analytics?
Sources
- Hotjar Official Pricing— Vendor pricing page
- Pendo Official Pricing— Vendor pricing page
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