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Analytics

Hotjar vs Pendo: Pricing Comparison 2026

Side-by-side pricing comparison of Hotjar and Pendo. See all plans, features, and costs at a glance.

Bottom line: Both Hotjar and Pendo offer free plans. Hotjar has 4 pricing tiers while Pendo has 4.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Hotjar freeTry Pendo free
Best Value

Hotjar - Hotjar offers a free plan.

Hotjar vs Pendo: Quick Pricing Facts

FeatureHotjarPendo
Starting Price$49/moCustom pricing
Number of Plans44
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Hotjar and Pendo are both priced at $49/mo, making them equally accessible Analytics tools. Together they offer 8 pricing plans with 37 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Hotjar
Hotjar
Try free
Pendo
Tier 1
Free
$0/monthCheapest
Includes
  • 200k monthly sessions
  • 1 project
  • 1 month data access
  • Replays, Heatmaps & Funnels
  • Error & performance monitoring
  • Basic surveys
Start with Free
Free
$0/monthCheapest
Includes
  • Product Analytics
  • In-app Guides
  • Up to 500 MAUs
Start with Free
Tier 2
GrowthPopular
$49/monthCheapest
$39 / year
Includes
  • From 7k monthly sessions
  • 13 month data access
  • Zone-based heatmaps
  • Journey analysis
  • Impact quantification
  • Automated insights
Start with Growth
Base
Custom pricing
Includes
  • Product Analytics
  • In-app Guides
Start with Base
Tier 3
Pro
Custom pricing
Includes
  • From 1m+ monthly sessions
  • 3 projects
  • Precision filtering, retroactive
  • Multi-session replay summaries
  • Revenue goals & tracking
  • +115 Integrations
Start with Pro
Core
Custom pricing
Includes
  • Product Analytics
  • In-app Guides
  • Session Replay
Start with Core
Tier 4
Enterprise
Custom pricing
Includes
  • Custom monthly sessions
  • Unlimited projects
  • Experience monitoring
  • Error summaries
  • Dedicated support & SLAs
Start with Enterprise
UltimatePopular
Custom pricing
Includes
  • Product Analytics
  • In-app Guides
  • Session Replay
  • Sentiment (NPS, PMF, CSAT surveys)
  • Journey orchestration
  • Data Sync
Start with Ultimate

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Hotjar

Heatmaps, session recordings, and feedback for UX insights

View all Hotjar plans

Pendo

Product analytics with in-app guides and user feedback

View all Pendo plans

Frequently Asked Questions: Hotjar vs Pendo

How many pricing plans does Hotjar have vs Pendo?
Hotjar offers 4 pricing plans, while Pendo offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Hotjar or Pendo offer a free plan?
Yes, both Hotjar and Pendo offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Hotjar or Pendo?
Both Hotjar and Pendo offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Hotjar plan?
The Growth plan is Hotjar's most popular tier, priced at $49/mo. Key features include From 7k monthly sessions, 13 month data access, Zone-based heatmaps.
What is the most popular Pendo plan?
The Ultimate plan is Pendo's most popular tier, priced at Custom pricing. Key features include Product Analytics, In-app Guides, Session Replay.
Does Hotjar or Pendo offer custom enterprise pricing?
Yes, both Hotjar and Pendo offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Hotjar and Pendo compare for Analytics?
Both Hotjar and Pendo are Analytics tools. Hotjar offers 4 plans starting at $49/mo, while Pendo offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Hotjar Official Pricing- Vendor pricing page
  2. Pendo Official Pricing- Vendor pricing page

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