Hotjar vs PostHog: Pricing Comparison 2026
Side-by-side pricing comparison of Hotjar and PostHog. See all plans, features, and costs at a glance.
Bottom line: PostHog starts at $0.000001/mo, making it $49/mo cheaper than Hotjar ($49/mo). Hotjar offers a free plan.
Last updated: July 2, 2026
Hotjar vs PostHog: Quick Pricing Facts
| Feature | Hotjar | PostHog |
|---|---|---|
| Starting Price | $49/mo | $0.000001/mo |
| Number of Plans | 4 | 50 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
PostHog is the more affordable option, starting at $0.000001/mo compared to Hotjar's $49/mo. Both are Analytics tools with 54 combined pricing plans and 23 features compared.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Hotjar Try free |  PostHog Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| First 1 million events $0/monthCheapest |
| Tier 2 | GrowthPopular $49/month $39 / year Includes
| 1-2 million $0/monthCheapest |
| Tier 3 | Pro Custom pricing Includes
| 2-15 million $0/monthCheapest |
| Tier 4 | Enterprise Custom pricing Includes
| 15-50 million $0/monthCheapest |
| Tier 5 | - | 50-100 million $0/monthCheapest |
| Tier 6 | - | 100-250 million $0/monthCheapest |
| Tier 7 | - | 250 million+ $0/monthCheapest |
| Tier 8 | - | First 5k recordings $0/monthCheapest |
| Tier 9 | - | 5-15k $0/monthCheapest |
| Tier 10 | - | 15-50k $0/monthCheapest |
| Tier 11 | - | 50-150k $0/monthCheapest |
| Tier 12 | - | 150-500k $0/monthCheapest |
| Tier 13 | - | 500k+ $0/monthCheapest |
| Tier 14 | - | First 2.5k mobile recordings $0/monthCheapest |
| Tier 15 | - | 2.5-15k $0/monthCheapest |
| Tier 16 | - | First 1 million requests $0/monthCheapest |
| Tier 17 | - | 2-10 million Custom pricing |
| Tier 18 | - | 10-50 million Custom pricing |
| Tier 19 | - | 50 million+ Custom pricing |
| Tier 20 | - | First 1.5k responses $0/monthCheapest |
| Tier 21 | - | 1.5-2k $0/monthCheapest |
| Tier 22 | - | 2-10k $0/monthCheapest |
| Tier 23 | - | 10-20k $0/monthCheapest |
| Tier 24 | - | 20k+ $0/monthCheapest |
| Tier 25 | - | First 1 million rows $0/monthCheapest |
| Tier 26 | - | 1-10 million $0/monthCheapest |
| Tier 27 | - | 10-25 million $0/monthCheapest |
| Tier 28 | - | 25-50 million $0/monthCheapest |
| Tier 29 | - | 100-1 billion $0/monthCheapest |
| Tier 30 | - | 1 billion+ $0/monthCheapest |
| Tier 31 | - | Unlimited rows $0/monthCheapest |
| Tier 32 | - | First 10k trigger events $0/monthCheapest |
| Tier 33 | - | 10-50k $0/monthCheapest |
| Tier 34 | - | 50-100k $0/monthCheapest |
| Tier 35 | - | 100-1 million $0/monthCheapest |
| Tier 36 | - | 10-100 million $0/monthCheapest |
| Tier 37 | - | 100 million+ $0/monthCheapest |
| Tier 38 | - | First 100k exceptions $0/monthCheapest |
| Tier 39 | - | 100-325k $0/monthCheapest |
| Tier 40 | - | 325-10 million $0/monthCheapest |
| Tier 41 | - | 10 million+ $0/monthCheapest |
| Tier 42 | - | First 2k credits $0/monthCheapest |
| Tier 43 | - | 2k+ $0/monthCheapest |
| Tier 44 | - | First 100k events $0/monthCheapest |
| Tier 45 | - | 100k+ $0/monthCheapest |
| Tier 46 | - | First 50 GB $0/monthCheapest |
| Tier 47 | - | 50-300 $0/monthCheapest |
| Tier 48 | - | 300+ $0/monthCheapest |
| Tier 49 | - | First 10k emails $0/monthCheapest |
| Tier 50 | - | First 10k dispatches $0/monthCheapest |
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Which Should You Choose?
Choose Hotjar if:
- •You need behavior analytics (recordings, heatmaps) combined with user feedback (surveys, interviews)
- •Hotjar's UX research tools help you understand both what users do and why they do it
- •Your team includes UX researchers and designers who need qualitative research capabilities
- •Hotjar Basic (free) provides immediate value for understanding user behavior without technical setup
Choose PostHog if:
- •You want product analytics, session replay, feature flags, and A/B testing in one open-source platform
- •PostHog's analytics engine (funnels, retention, paths) provides quantitative product metrics
- •Self-hosting gives you complete data control, and the generous free tier covers startup needs
- •Your team is engineering-led and wants tools designed for product development, not just UX research
Hotjar and PostHog overlap on session replay but serve different product development stages. Hotjar is a UX research platform: recordings, heatmaps, surveys, feedback widgets, and user interviews. Basic (free) for 35 daily sessions. Plus at $39/month. Business at $99/month. PostHog is a product development platform: analytics, session replay, feature flags, A/B testing, and surveys. Free includes 1M events, 5K replays, and 1M feature flag requests. Paid plans scale with usage. Hotjar's strength is qualitative research. Surveys ask users why they behave certain ways. Feedback widgets capture in-the-moment reactions. Hotjar Engage recruits users for live interviews. This qualitative layer is something PostHog does not match - PostHog has basic surveys, but not interview recruitment or rich feedback tools. PostHog's strength is product analytics and experimentation. Funnels, retention analysis, feature adoption tracking, feature flags, and A/B testing create a quantitative product development workflow. Engineers can test hypotheses, measure results, and iterate - all in one platform. For UX-focused teams that need qualitative research alongside behavior analytics, Hotjar's research tools are purpose-built. For engineering-led product teams that need analytics, experimentation, and session replay in one platform, PostHog provides more development-oriented capabilities.
Frequently Asked Questions: Hotjar vs PostHog
Which is cheaper, Hotjar or PostHog?
How many pricing plans does Hotjar have vs PostHog?
Does Hotjar or PostHog offer a free plan?
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How do Hotjar and PostHog compare for Analytics?
Sources
- Hotjar Official Pricing- Vendor pricing page
- PostHog Official Pricing- Vendor pricing page
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