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Analytics

Hotjar vs PostHog: Pricing Comparison 2026

Side-by-side pricing comparison of Hotjar and PostHog. See all plans, features, and costs at a glance.

Bottom line: PostHog starts at $0.000001/mo, making it $49/mo cheaper than Hotjar ($49/mo). Hotjar offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Hotjar vs PostHog: Quick Pricing Facts

FeatureHotjarPostHog
Starting Price$49/mo$0.000001/mo
Number of Plans450
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

PostHog is the more affordable option, starting at $0.000001/mo compared to Hotjar's $49/mo. Both are Analytics tools with 54 combined pricing plans and 23 features compared.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Tier 1
Free
$0/monthCheapest
Includes
  • 200k monthly sessions
  • 1 project
  • 1 month data access
  • Replays, Heatmaps & Funnels
  • Error & performance monitoring
  • Basic surveys
Start with Free
First 1 million events
$0/monthCheapest
Start with First 1 million events
Tier 2
GrowthPopular
$49/month
$39 / year
Includes
  • From 7k monthly sessions
  • 13 month data access
  • Zone-based heatmaps
  • Journey analysis
  • Impact quantification
  • Automated insights
Start with Growth
1-2 million
$0/monthCheapest
Start with 1-2 million
Tier 3
Pro
Custom pricing
Includes
  • From 1m+ monthly sessions
  • 3 projects
  • Precision filtering, retroactive
  • Multi-session replay summaries
  • Revenue goals & tracking
  • +115 Integrations
Start with Pro
2-15 million
$0/monthCheapest
Start with 2-15 million
Tier 4
Enterprise
Custom pricing
Includes
  • Custom monthly sessions
  • Unlimited projects
  • Experience monitoring
  • Error summaries
  • Dedicated support & SLAs
Start with Enterprise
15-50 million
$0/monthCheapest
Start with 15-50 million
Tier 5
50-100 million
$0/monthCheapest
Start with 50-100 million
Tier 6
100-250 million
$0/monthCheapest
Start with 100-250 million
Tier 7
250 million+
$0/monthCheapest
Start with 250 million+
Tier 8
First 5k recordings
$0/monthCheapest
Start with First 5k recordings
Tier 9
5-15k
$0/monthCheapest
Start with 5-15k
Tier 10
15-50k
$0/monthCheapest
Start with 15-50k
Tier 11
50-150k
$0/monthCheapest
Start with 50-150k
Tier 12
150-500k
$0/monthCheapest
Start with 150-500k
Tier 13
500k+
$0/monthCheapest
Start with 500k+
Tier 14
First 2.5k mobile recordings
$0/monthCheapest
Start with First 2.5k mobile recordings
Tier 15
2.5-15k
$0/monthCheapest
Start with 2.5-15k
Tier 16
First 1 million requests
$0/monthCheapest
Start with First 1 million requests
Tier 17
2-10 million
Custom pricing
Start with 2-10 million
Tier 18
10-50 million
Custom pricing
Start with 10-50 million
Tier 19
50 million+
Custom pricing
Start with 50 million+
Tier 20
First 1.5k responses
$0/monthCheapest
Start with First 1.5k responses
Tier 21
1.5-2k
$0/monthCheapest
Start with 1.5-2k
Tier 22
2-10k
$0/monthCheapest
Start with 2-10k
Tier 23
10-20k
$0/monthCheapest
Start with 10-20k
Tier 24
20k+
$0/monthCheapest
Start with 20k+
Tier 25
First 1 million rows
$0/monthCheapest
Start with First 1 million rows
Tier 26
1-10 million
$0/monthCheapest
Start with 1-10 million
Tier 27
10-25 million
$0/monthCheapest
Start with 10-25 million
Tier 28
25-50 million
$0/monthCheapest
Start with 25-50 million
Tier 29
100-1 billion
$0/monthCheapest
Start with 100-1 billion
Tier 30
1 billion+
$0/monthCheapest
Start with 1 billion+
Tier 31
Unlimited rows
$0/monthCheapest
Start with Unlimited rows
Tier 32
First 10k trigger events
$0/monthCheapest
Start with First 10k trigger events
Tier 33
10-50k
$0/monthCheapest
Start with 10-50k
Tier 34
50-100k
$0/monthCheapest
Start with 50-100k
Tier 35
100-1 million
$0/monthCheapest
Start with 100-1 million
Tier 36
10-100 million
$0/monthCheapest
Start with 10-100 million
Tier 37
100 million+
$0/monthCheapest
Start with 100 million+
Tier 38
First 100k exceptions
$0/monthCheapest
Start with First 100k exceptions
Tier 39
100-325k
$0/monthCheapest
Start with 100-325k
Tier 40
325-10 million
$0/monthCheapest
Start with 325-10 million
Tier 41
10 million+
$0/monthCheapest
Start with 10 million+
Tier 42
First 2k credits
$0/monthCheapest
Start with First 2k credits
Tier 43
2k+
$0/monthCheapest
Start with 2k+
Tier 44
First 100k events
$0/monthCheapest
Start with First 100k events
Tier 45
100k+
$0/monthCheapest
Start with 100k+
Tier 46
First 50 GB
$0/monthCheapest
Start with First 50 GB
Tier 47
50-300
$0/monthCheapest
Start with 50-300
Tier 48
300+
$0/monthCheapest
Start with 300+
Tier 49
First 10k emails
$0/monthCheapest
Start with First 10k emails
Tier 50
First 10k dispatches
$0/monthCheapest
Start with First 10k dispatches

Swipe to compare plans →

Hotjar

Heatmaps, session recordings, and feedback for UX insights

View all Hotjar plans

PostHog

All-in-one product analytics, session replay, and feature flags

View all PostHog plans
Our Pick

PostHog

PostHog offers a free plan, starts at $48.999999/mo lower ($0.000001/mo vs $49/mo), offers 50 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: PostHog

Try PostHog free

Which Should You Choose?

Choose Hotjar if:

  • You prefer Hotjar's free tier features—200k monthly sessions, 1 project
  • You want more features built-in—Hotjar offers 23 additional features across its plans
  • Hotjar's usage-based pricing lets you match exact team size without tier gaps

Choose PostHog if:

  • You want lower per-user costs—PostHog starts at $0.000001/mo, saving $48.999999/mo compared to Hotjar at $49/mo
  • You prefer PostHog's free tier features—features
  • You need 50 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need

Both Hotjar and PostHog offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Hotjar includes 6 features, while PostHog includes multiple features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Hotjar vs PostHog

Which is cheaper, Hotjar or PostHog?
As of March 2026, PostHog starts at a lower price point. Hotjar starts at $49/mo while PostHog starts at $0.000001/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Hotjar have vs PostHog?
Hotjar offers 4 pricing plans, while PostHog offers 50 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Hotjar or PostHog offer a free plan?
Yes, both Hotjar and PostHog offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Hotjar or PostHog?
Both Hotjar and PostHog offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Hotjar plan?
The Growth plan is Hotjar's most popular tier, priced at $49/mo. Key features include From 7k monthly sessions, 13 month data access, Zone-based heatmaps.
Does Hotjar or PostHog offer custom enterprise pricing?
Yes, both Hotjar and PostHog offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Hotjar and PostHog compare for Analytics?
Both Hotjar and PostHog are Analytics tools. Hotjar offers 4 plans starting at $49/mo, while PostHog offers 50 plans starting at $0.000001/mo. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. Hotjar Official PricingVendor pricing page
  2. PostHog Official PricingVendor pricing page

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