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Hotjar vs Microsoft Power BI: Pricing Comparison 2026

Side-by-side pricing comparison of Hotjar and Microsoft Power BI. See all plans, features, and costs at a glance.

Bottom line: Microsoft Power BI starts at $14/mo, making it $35/mo cheaper than Hotjar ($49/mo). Hotjar offers a free plan.

Last updated: August 3, 2026

Data compiled by Arthur Jacquemin
Updated August 3, 2026
Try Hotjar freeTry Microsoft Power BI freePrice updated today

Hotjar vs Microsoft Power BI: Quick Pricing Facts

FeatureHotjarMicrosoft Power BI
Starting Price$49/mo$14/mo
Number of Plans44
Free TierYesYes
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Microsoft Power BI is the more affordable option, starting at $14/mo compared to Hotjar's $49/mo. Both are Analytics tools with 8 combined pricing plans and 36 features compared.

Both tools offer free plans, making them accessible for teams on a budget. Hotjar uses usage-based pricing while Microsoft Power BI uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Hotjar
Hotjar
Try free
Microsoft Power BI
Microsoft Power BI
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • 200k monthly sessions
  • 1 project
  • 1 month data access
  • Replays, Heatmaps & Funnels
  • Error & performance monitoring
  • Basic surveys
Start with Free
Free account
$0/monthCheapest
Includes
  • Included in Microsoft Fabric free account
  • No credit card required
  • Upgrade to Pro or Premium to share reports
Start with Free account
Tier 2
GrowthPopular
$49/month
$39 / year
Includes
  • From 7k monthly sessions
  • 13 month data access
  • Zone-based heatmaps
  • Journey analysis
  • Impact quantification
  • Automated insights
Start with Growth
Power BI Pro
$14/monthCheapest
Includes
  • Publish and share Power BI reports
  • Included in Microsoft 365 E5 and Office 365 E5
  • Available to buy now with a credit card1
Start with Power BI Pro
Tier 3
Pro
Custom pricing
Includes
  • From 1m+ monthly sessions
  • 3 projects
  • Precision filtering, retroactive
  • Multi-session replay summaries
  • Revenue goals & tracking
  • +115 Integrations
Start with Pro
Power BI Premium Per User
$24/monthCheapest
Includes
  • Includes all the features available with Power BI Pro
  • Access larger model sizes
  • More frequent refreshes
  • Available to buy now with a credit card1
Start with Power BI Premium Per User
Tier 4
Enterprise
Custom pricing
Includes
  • Custom monthly sessions
  • Unlimited projects
  • Experience monitoring
  • Error summaries
  • Dedicated support & SLAs
Start with Enterprise
Power BI Embedded
Custom pricing
Includes
  • Brand Power BI reports as your own
  • Automate monitoring, management, and deployment
  • Reduce developer overhead
Start with Power BI Embedded

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Hotjar

Heatmaps, session recordings, and feedback for UX insights

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Microsoft Power BI

View all Microsoft Power BI plans

Frequently Asked Questions: Hotjar vs Microsoft Power BI

Which is cheaper, Hotjar or Microsoft Power BI?
As of August 2026, Microsoft Power BI starts at a lower price point. Hotjar starts at $49/mo while Microsoft Power BI starts at $14/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Hotjar have vs Microsoft Power BI?
Hotjar offers 4 pricing plans, while Microsoft Power BI offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Hotjar or Microsoft Power BI offer a free plan?
Yes, both Hotjar and Microsoft Power BI offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Hotjar or Microsoft Power BI?
Both Hotjar and Microsoft Power BI offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Hotjar plan?
The Growth plan is Hotjar's most popular tier, priced at $49/mo. Key features include From 7k monthly sessions, 13 month data access, Zone-based heatmaps.
Does Hotjar or Microsoft Power BI offer custom enterprise pricing?
Yes, both Hotjar and Microsoft Power BI offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Hotjar and Microsoft Power BI use?
Hotjar uses a usage-based pricing model, while Microsoft Power BI uses per-seat pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Hotjar Official Pricing- Vendor pricing page
  2. Microsoft Power BI Official Pricing- Vendor pricing page

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