Iterable vs Klaviyo: Pricing Comparison 2026
Side-by-side pricing comparison of Iterable and Klaviyo. See all plans, features, and costs at a glance.
Bottom line: Iterable starts at Custom pricing and Klaviyo starts at Custom pricing. Compare all 11 pricing tiers side by side.
Last updated: March 16, 2026
Iterable vs Klaviyo: Quick Pricing Facts
| Feature | Iterable | Klaviyo |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 2 | 9 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Iterable and Klaviyo are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 11 pricing plans with 8 features compared, so the best choice comes down to which features match your needs.
Klaviyo stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Iterable Try it free |  Klaviyo Try it free |
|---|---|---|
| Tier 1 | Is Klaviyo's free plan really free? $0/monthCheapest | |
| Tier 2 | EnterprisePopular Custom pricing Includes
| How long can I stay on the free plan? $0/monthCheapest |
| Tier 3 | — | Who is the Klaviyo free plan best for? $0/monthCheapest |
| Tier 4 | — | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest |
| Tier 5 | — | What integrations are available on the free plan? $0/monthCheapest |
| Tier 6 | — | What happens when I exceed the free plan limits? $0/monthCheapest |
| Tier 7 | — | Does the free plan include customer support? $0/monthCheapest |
| Tier 8 | — | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest |
| Tier 9 | — | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest |
Swipe to compare plans →
Klaviyo
Klaviyo offers a free plan, offers 9 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Klaviyo
Try Klaviyo freeWhich Should You Choose?
Choose Iterable if:
- •You want more features built-in—Iterable offers 8 additional features across its plans
- •Your team needs custom enterprise pricing—Iterable offers negotiated terms for large deployments
- •You prioritize Iterable's user experience and interface over price (both tools are similarly priced)
Choose Klaviyo if:
- •You need a free plan with core features—Klaviyo offers no-cost access with no credit card required
- •You need 9 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Klaviyo's user experience and interface over price (both tools are similarly priced)
Klaviyo offers a free plan [1], eliminating the cost barrier for evaluation, while Iterable requires paid subscription from the start. This gives Klaviyo a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Klaviyo's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Iterable's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Klaviyo's 9 tiers provide flexibility at different budgets, while Iterable's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Klaviyo is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Iterable vs Klaviyo
How many pricing plans does Iterable have vs Klaviyo?
Does Iterable or Klaviyo offer a free plan?
What is the most popular Iterable plan?
Does Iterable or Klaviyo offer custom enterprise pricing?
How do Iterable and Klaviyo compare for Email Marketing?
Sources
- Iterable Official Pricing— Vendor pricing page
- Klaviyo Official Pricing— Vendor pricing page
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