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Email Marketing

Iterable vs MailerLite: Pricing Comparison 2026

Side-by-side pricing comparison of Iterable and MailerLite. See all plans, features, and costs at a glance.

Bottom line: Iterable starts at Custom pricing and MailerLite starts at $12/mo. Compare all 5 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Iterable freeTry MailerLite freeUpdated this monthPrice updated 11d ago
Best Value

MailerLite - MailerLite offers a free plan, offers 3 tiers vs 2.

Iterable vs MailerLite: Quick Pricing Facts

FeatureIterableMailerLite
Starting PriceCustom pricing$12/mo
Number of Plans23
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Iterable and MailerLite are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 48 features compared, so the best choice comes down to which features match your needs.

MailerLite stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Iterable
Iterable
Try free
MailerLite
MailerLite
Try free
Tier 1
Growth
Custom pricing
Includes
  • Email
  • SMS
  • Push
  • In-app
Start with Growth
PowerPopular
$25/monthCheapest
Includes
  • Unlimited monthly emails
  • Unlimited user seats
  • 24/7 Live chat & email support
  • Power up your plan with:
  • Unlimited campaign sending
  • Unlimited visual automations
  • Unlimited landing pages & websites
  • Unlimited digital products & bookings
  • Unlimited signup forms & pop-ups
  • Multiple automation triggers
  • Partner discounts
  • 15% off Google Workspace
  • Dedicated IP*
Start with Power
Tier 2
EnterprisePopular
Custom pricing
Includes
  • Custom limits
  • Dedicated IP
  • SLA
  • Priority support
Start with Enterprise
Comfort
$12/monthCheapest
Includes
  • 5,000 monthly emails
  • 3 user seats
  • 24/7 Email support
  • Level up to Comfort with:
  • Unlimited templates
  • 50 visual automations
  • 10 websites & landing pages
  • 5 digital products & bookings
  • 10 signup forms & pop-ups
  • Remove MailerLite logo
  • Subscriber preference center
  • Subject line generator
  • AI writing assistant
  • Dynamic emails
  • Smart sending
Start with Comfort
Tier 3
-
Free
$0/monthCheapest
Includes
  • 2,500 monthly emails
  • 2 user seats
  • 24/7 email & chat support for up to 14 days
  • Core features
  • Send email campaigns
  • Setup visual automations
  • Launch websites and landing pages
  • Sell digital products or services
  • Build signup forms
  • 100+ integrations, including Claude and ChatGPT
  • Track performance with reports
  • Campaign A/B testing
Start with Free

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Iterable

Cross-channel marketing automation for growth and engagement

View all Iterable plans

MailerLite

Affordable email marketing with drag-and-drop editor

View all MailerLite plans

What Reviewers Say

Frequently Asked Questions: Iterable vs MailerLite

How many pricing plans does Iterable have vs MailerLite?
Iterable offers 2 pricing plans, while MailerLite offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Iterable or MailerLite offer a free plan?
MailerLite offers a free plan, while Iterable does not. If budget is a concern, MailerLite lets you get started at no cost.
What is the most popular Iterable plan?
The Enterprise plan is Iterable's most popular tier, priced at Custom pricing. Key features include Custom limits, Dedicated IP, SLA.
What is the most popular MailerLite plan?
The Power plan is MailerLite's most popular tier, priced at $25/mo. Key features include Unlimited monthly emails, Unlimited user seats, 24/7 Live chat & email support.
Does Iterable or MailerLite offer custom enterprise pricing?
Iterable offers a custom-priced enterprise tier for larger teams. MailerLite lists all its pricing publicly.
How do Iterable and MailerLite compare for Email Marketing?
Both Iterable and MailerLite are Email Marketing tools. Iterable offers 2 plans starting at Custom pricing, while MailerLite offers 3 plans starting at $12/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Iterable Official Pricing- Vendor pricing page
  2. MailerLite Official Pricing- Vendor pricing page

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