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Email Marketing

Iterable vs Substack: Pricing Comparison 2026

Side-by-side pricing comparison of Iterable and Substack. See all plans, features, and costs at a glance.

Bottom line: Iterable starts at Custom pricing and Substack starts at $5/mo. Compare all 9 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Iterable freeTry Substack freeUpdated this monthUpdated this month
Best Value

Substack - Substack offers a free plan, offers 7 tiers vs 2.

Iterable vs Substack: Quick Pricing Facts

FeatureIterableSubstack
Starting PriceCustom pricing$5/mo
Number of Plans27
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Iterable and Substack are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 9 pricing plans with 30 features compared, so the best choice comes down to which features match your needs.

Substack stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Iterable
Iterable
Try free
Substack
Substack
Try free
Tier 1
Growth
Custom pricing
Includes
  • Email
  • SMS
  • Push
  • In-app
Start with Growth
Free
$0/monthCheapest
Includes
  • Set up paid subscriptions
  • Keep 90% of revenue
  • Own your content
  • Choose free or paid posts
Start with Free
Tier 2
EnterprisePopular
Custom pricing
Includes
  • Custom limits
  • Dedicated IP
  • SLA
  • Priority support
Start with Enterprise
Basic
$5/monthCheapest
$5 / year
Includes
  • Earn from 50 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Basic
Tier 3
-
Standard
$7/monthCheapest
$7 / year
Includes
  • Earn from 100 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Standard
Tier 4
-
Advanced
$10/monthCheapest
$10 / year
Includes
  • Earn from 200 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Advanced
Tier 5
-
Pro
$15/monthCheapest
$15 / year
Includes
  • Earn from 400 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Pro
Tier 6
-
Premium
$30/monthCheapest
$30 / year
Includes
  • Earn from 800 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Premium
Tier 7
-
Enterprise
$75/monthCheapest
$75 / year
Includes
  • Earn from 2000 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Enterprise

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Iterable

Cross-channel marketing automation for growth and engagement

View all Iterable plans

Substack

Newsletter and publishing platform with paid subscriptions (10% cut)

View all Substack plans

Frequently Asked Questions: Iterable vs Substack

How many pricing plans does Iterable have vs Substack?
Iterable offers 2 pricing plans, while Substack offers 7 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Iterable or Substack offer a free plan?
Substack offers a free plan, while Iterable does not. If budget is a concern, Substack lets you get started at no cost.
Can I save money by paying annually for Iterable or Substack?
Both Iterable and Substack offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Iterable plan?
The Enterprise plan is Iterable's most popular tier, priced at Custom pricing. Key features include Custom limits, Dedicated IP, SLA.
Does Iterable or Substack offer custom enterprise pricing?
Iterable offers a custom-priced enterprise tier for larger teams. Substack lists all its pricing publicly.
How do Iterable and Substack compare for Email Marketing?
Both Iterable and Substack are Email Marketing tools. Iterable offers 2 plans starting at Custom pricing, while Substack offers 7 plans starting at $5/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Iterable Official Pricing- Vendor pricing page
  2. Substack Official Pricing- Vendor pricing page

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