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Email Marketing

Kit vs Mailgun: Pricing Comparison 2026

Side-by-side pricing comparison of Kit and Mailgun. See all plans, features, and costs at a glance.

Bottom line: Mailgun starts at $15/mo, making it $18/mo cheaper than Kit ($33/mo). Kit offers a free plan.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Kit freeAffiliateTry Mailgun freePrice updated today
Best Value

Mailgun - Mailgun offers a free plan, starts at $18/mo lower ($15/mo vs $33/mo), offers 13 tiers vs 3.

Kit vs Mailgun: Quick Pricing Facts

FeatureKitMailgun
Starting Price$33/mo$15/mo
Number of Plans313
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Mailgun is the more affordable option, starting at $15/mo compared to Kit's $33/mo. Both are Email Marketing tools with 16 combined pricing plans and 25 features compared.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Kit
Kit
Try freeAffiliate
Mailgun
Mailgun
Try free
Tier 1
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Enterprise: Send high-volume emails through the most reliable email API provider.
Custom pricing
Tier 2
Creator
$33/monthCheapest
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Documentation: API resources to help you use Mailgun
Custom pricing
Tier 3
Pro
$66/monthCheapest
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Release Notes: Keep up with what's in the Mailgun platform.
Custom pricing
Tier 4
-
Email Impact Report
Custom pricing
Tier 5
-
$0/mo
$0/monthCheapest
Tier 6
-
100 emails/day included
$100/monthCheapest
Tier 7
-
$15/mo
$15/monthCheapest
Tier 8
-
10,000 emails/mo included
$10000/monthCheapest
Tier 9
-
Extra emails & validations
Custom pricing
Tier 10
-
$35/mo
$35/monthCheapest
Tier 11
-
50,000 emails/mo included
$50000/monthCheapest
Tier 12
-
$90/mo
$90/monthCheapest
Tier 13
-
100,000 emails/mo included
$100000/monthCheapest

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Kit

Email marketing and automation platform for creators

View all Kit plans

Mailgun

Transactional email API for developers with deliverability tools

View all Mailgun plans

Frequently Asked Questions: Kit vs Mailgun

Which is cheaper, Kit or Mailgun?
As of July 2026, Mailgun starts at a lower price point. Kit starts at $33/mo while Mailgun starts at $15/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Kit have vs Mailgun?
Kit offers 3 pricing plans, while Mailgun offers 13 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Kit or Mailgun offer a free plan?
Yes, both Kit and Mailgun offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Kit or Mailgun?
Both Kit and Mailgun offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
Does Kit or Mailgun offer custom enterprise pricing?
Mailgun offers a custom-priced enterprise tier for larger teams. Kit lists all its pricing publicly.
How do Kit and Mailgun compare for Email Marketing?
Both Kit and Mailgun are Email Marketing tools. Kit offers 3 plans starting at $33/mo, while Mailgun offers 13 plans starting at $15/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Kit Official Pricing- Vendor pricing page
  2. Mailgun Official Pricing- Vendor pricing page

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