Kit vs Mailgun: Pricing Comparison 2026
Side-by-side pricing comparison of Kit and Mailgun. See all plans, features, and costs at a glance.
Bottom line: Mailgun starts at $15/mo, making it $18/mo cheaper than Kit ($33/mo). Kit offers a free plan.
Last updated: March 16, 2026
Kit vs Mailgun: Quick Pricing Facts
| Feature | Kit | Mailgun |
|---|---|---|
| Starting Price | $33/mo | $15/mo |
| Number of Plans | 3 | 14 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Mailgun is the more affordable option, starting at $15/mo compared to Kit's $33/mo. Both are Email Marketing tools with 17 combined pricing plans and 25 features compared.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Kit Try it free |  Mailgun Try it free |
|---|---|---|
| Tier 1 | NewsletterPopular $0/monthCheapest Includes
| Enterprise: Send high-volume emails through the most reliable email API provider. Custom pricing |
| Tier 2 | Creator $33/monthCheapest $33 / year Includes
| Documentation: API resources to help you use Mailgun Custom pricing |
| Tier 3 | Pro $66/monthCheapest $66 / year Includes
| Release Notes: Keep up with what's in the Mailgun platform. Custom pricing |
| Tier 4 | — | 2025 State of Email Deliverability Research Report $2025/monthCheapest |
| Tier 5 | — | $0/mo $0/monthCheapest |
| Tier 6 | — | 100 emails/day included $100/monthCheapest |
| Tier 7 | — | $15/mo $15/monthCheapest |
| Tier 8 | — | 10,000 emails/mo included $10000/monthCheapest |
| Tier 9 | — | Extra emails Custom pricing |
| Tier 10 | — | $35/mo $35/monthCheapest |
| Tier 11 | — | 50,000 emails/mo included $50000/monthCheapest |
| Tier 12 | — | Extra emails & validations Custom pricing |
| Tier 13 | — | $90/mo $90/monthCheapest |
| Tier 14 | — | 100,000 emails/mo included $100000/monthCheapest |
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Mailgun
Mailgun offers a free plan, starts at $18/mo lower ($15/mo vs $33/mo), offers 14 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Mailgun
Try Mailgun freeWhich Should You Choose?
Choose Kit if:
- •You prefer Kit's free tier features—Up to 10,000 subscribers, 1 basic Visual Automation
- •You want more features built-in—Kit offers 25 additional features across its plans
- •Kit's 3-tier usage-based structure gives clearer cost visibility for budget planning
Choose Mailgun if:
- •You want lower per-user costs—Mailgun starts at $15/mo, saving $18/mo compared to Kit at $33/mo
- •You prefer Mailgun's free tier features—features
- •You need 14 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •Your team needs custom enterprise pricing—Mailgun offers negotiated terms for large deployments
Both Kit and Mailgun offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Kit includes 6 features, while Mailgun includes multiple features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Kit vs Mailgun
Which is cheaper, Kit or Mailgun?
How many pricing plans does Kit have vs Mailgun?
Does Kit or Mailgun offer a free plan?
Can I save money by paying annually for Kit or Mailgun?
What is the most popular Kit plan?
Does Kit or Mailgun offer custom enterprise pricing?
How do Kit and Mailgun compare for Email Marketing?
Sources
- Kit Official Pricing— Vendor pricing page
- Mailgun Official Pricing— Vendor pricing page
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