ActiveCampaign vs Mailgun: Pricing Comparison 2026
Side-by-side pricing comparison of ActiveCampaign and Mailgun. See all plans, features, and costs at a glance.
Bottom line: ActiveCampaign starts at $15/mo and Mailgun starts at $15/mo. Compare all 20 pricing tiers side by side.
Last updated: July 6, 2026
ActiveCampaign vs Mailgun: Quick Pricing Facts
| Feature | ActiveCampaign | Mailgun |
|---|---|---|
| Starting Price | $15/mo | $15/mo |
| Number of Plans | 7 | 13 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
ActiveCampaign and Mailgun are both priced at $15/mo, making them equally accessible Email Marketing tools. Together they offer 20 pricing plans with 110 features compared, so the best choice comes down to which features match your needs.
Mailgun stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  ActiveCampaign Try freeAffiliate |  Mailgun Try free |
|---|---|---|
| Tier 1 | Enterprise $145/monthCheapest Includes
| Enterprise: Send high-volume emails through the most reliable email API provider. Custom pricing |
| Tier 2 | ProPopular $79/monthCheapest Includes
| Documentation: API resources to help you use Mailgun Custom pricing |
| Tier 3 | Plus $49/monthCheapest Includes
| Release Notes: Keep up with what's in the Mailgun platform. Custom pricing |
| Tier 4 | Starter $15/monthCheapest Includes
| Email Impact Report Custom pricing |
| Tier 5 | Premium $218/month Includes
| $0/mo $0/monthCheapest |
| Tier 6 | AdvancedPopular $99/monthCheapest Includes
| 100 emails/day included $100/month |
| Tier 7 | Core $99/month Includes
| $15/mo $15/monthCheapest |
| Tier 8 | - | 10,000 emails/mo included $10000/monthCheapest |
| Tier 9 | - | Extra emails & validations Custom pricing |
| Tier 10 | - | $35/mo $35/monthCheapest |
| Tier 11 | - | 50,000 emails/mo included $50000/monthCheapest |
| Tier 12 | - | $90/mo $90/monthCheapest |
| Tier 13 | - | 100,000 emails/mo included $100000/monthCheapest |
← Swipe to compare plans →
Ready to get started? Try either tool free — no credit card required.
ActiveCampaign
Email marketing, automation, and CRM for customer experience
View all ActiveCampaign plansWhat Reviewers Say
Which Should You Choose?
Choose ActiveCampaign if:
- •You need a marketing platform with automation workflows, list management, and campaign tools
- •Your team is not technical and can't build email logic at the API level
- •CRM integration and behavioral triggers are requirements
Choose Mailgun if:
- •You need a reliable email API for sending transactional emails from your application
- •Mailgun's deliverability infrastructure and logs serve developer teams building notification systems
- •Your engineering team handles email logic in code and needs a powerful sending API
Mailgun is a developer email API for transactional sending - it's infrastructure, not a marketing platform. ActiveCampaign is a marketing automation platform for sending campaigns. These tools serve entirely different purposes. Mailgun handles order confirmations, password resets, and app notifications. ActiveCampaign handles newsletters, drip sequences, and behavioral marketing. The comparison matters only if you're a developer-led company deciding whether to use Mailgun for everything, including marketing emails.
Frequently Asked Questions: ActiveCampaign vs Mailgun
Which is cheaper, ActiveCampaign or Mailgun?
How many pricing plans does ActiveCampaign have vs Mailgun?
Does ActiveCampaign or Mailgun offer a free plan?
What is the most popular ActiveCampaign plan?
Does ActiveCampaign or Mailgun offer custom enterprise pricing?
How do ActiveCampaign and Mailgun compare for Email Marketing?
Sources
- ActiveCampaign Official Pricing- Vendor pricing page
- Mailgun Official Pricing- Vendor pricing page
Related Articles
Close CRM Review 2026: I Imported 50 Leads and Ran a Pipeline for 2 Weeks
Hands-on Close CRM review for small sales teams (1-10 people). I tested signup, lead import, pipeline build, email sequences, power dialer, automations, mobile, and export with a real 50-lead dataset. Honest scorecard + pricing breakdown.
Best Email Marketing for Agencies (2026)
Compare email marketing pricing for agencies: ActiveCampaign ($15/mo), Amazon SES ($0/mo), AWeber ($12.50/mo). Hand-picked tools that fit teams of 10-50 people.
Best Email Marketing for Enterprise (2026)
Compare email marketing pricing for enterprise: ActiveCampaign ($15/mo), Amazon SES ($0/mo), AWeber ($12.50/mo). Hand-picked tools that fit teams of 100+ peo...
Track Price Changes
Get notified when pricing changes for these tools.