ActiveCampaign vs Mailgun: Pricing Comparison 2026
Side-by-side pricing comparison of ActiveCampaign and Mailgun. See all plans, features, and costs at a glance.
Bottom line: ActiveCampaign starts at $15/mo and Mailgun starts at $15/mo. Compare all 21 pricing tiers side by side.
Last updated: March 16, 2026
ActiveCampaign vs Mailgun: Quick Pricing Facts
| Feature | ActiveCampaign | Mailgun |
|---|---|---|
| Starting Price | $15/mo | $15/mo |
| Number of Plans | 7 | 14 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
ActiveCampaign and Mailgun are both priced at $15/mo, making them equally accessible Email Marketing tools. Together they offer 21 pricing plans with 110 features compared, so the best choice comes down to which features match your needs.
Mailgun stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  ActiveCampaign Try it freeAffiliate |  Mailgun Try it free |
|---|---|---|
| Tier 1 | Enterprise $145/monthCheapest Includes
| Enterprise: Send high-volume emails through the most reliable email API provider. Custom pricing |
| Tier 2 | ProPopular $79/monthCheapest Includes
| Documentation: API resources to help you use Mailgun Custom pricing |
| Tier 3 | Plus $49/monthCheapest Includes
| Release Notes: Keep up with what's in the Mailgun platform. Custom pricing |
| Tier 4 | Starter $15/monthCheapest Includes
| 2025 State of Email Deliverability Research Report $2025/month |
| Tier 5 | Premium $218/month Includes
| $0/mo $0/monthCheapest |
| Tier 6 | AdvancedPopular $99/monthCheapest Includes
| 100 emails/day included $100/month |
| Tier 7 | Core $99/month Includes
| $15/mo $15/monthCheapest |
| Tier 8 | — | 10,000 emails/mo included $10000/monthCheapest |
| Tier 9 | — | Extra emails Custom pricing |
| Tier 10 | — | $35/mo $35/monthCheapest |
| Tier 11 | — | 50,000 emails/mo included $50000/monthCheapest |
| Tier 12 | — | Extra emails & validations Custom pricing |
| Tier 13 | — | $90/mo $90/monthCheapest |
| Tier 14 | — | 100,000 emails/mo included $100000/monthCheapest |
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ActiveCampaign
Email marketing, automation, and CRM for customer experience
View all ActiveCampaign plansWhat Reviewers Say
Mailgun
Mailgun offers a free plan, offers 14 tiers vs 7.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Mailgun
Try Mailgun freeWhich Should You Choose?
Choose ActiveCampaign if:
- •You want more features built-in—ActiveCampaign offers 110 additional features across its plans
- •You prioritize ActiveCampaign's user experience and interface over price (both tools are similarly priced)
- •You prefer ActiveCampaign's usage-based model with its 7-tier structure
Choose Mailgun if:
- •You need a free plan with core features—Mailgun offers no-cost access with no credit card required
- •You need 14 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •Your team needs custom enterprise pricing—Mailgun offers negotiated terms for large deployments
Mailgun offers a free plan [1], eliminating the cost barrier for evaluation, while ActiveCampaign requires paid subscription from the start. This gives Mailgun a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Mailgun's free tier, upgrading to a paid plan at approximately $15/mo provides substantial additional functionality. Compare this pricing path against ActiveCampaign's tiering starting at $15/mo to assess total cost of ownership over 12 months. Mailgun's 14 tiers provide flexibility at different budgets, while ActiveCampaign's 7 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Mailgun is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Best choice: ActiveCampaign
Try ActiveCampaign freeFrequently Asked Questions: ActiveCampaign vs Mailgun
Which is cheaper, ActiveCampaign or Mailgun?
How many pricing plans does ActiveCampaign have vs Mailgun?
Does ActiveCampaign or Mailgun offer a free plan?
What is the most popular ActiveCampaign plan?
Does ActiveCampaign or Mailgun offer custom enterprise pricing?
How do ActiveCampaign and Mailgun compare for Email Marketing?
Sources
- ActiveCampaign Official Pricing— Vendor pricing page
- Mailgun Official Pricing— Vendor pricing page
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