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Kit vs MJML: Pricing Comparison 2026

Side-by-side pricing comparison of Kit and MJML. See all plans, features, and costs at a glance.

Bottom line: Both Kit and MJML offer free plans. Kit has 3 pricing tiers while MJML has 1.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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Kit vs MJML: Quick Pricing Facts

FeatureKitMJML
Starting Price$33/moCustom pricing
Number of Plans31
Free TierYesYes
Pricing Modelusage-basedopen-source
Annual DiscountN/AN/A

Kit and MJML are both priced at $33/mo, making them equally accessible Email Marketing tools. Together they offer 4 pricing plans with 28 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget. Kit uses usage-based pricing while MJML uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Kit
MJML
Tier 1
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Start with Newsletter
Free
$0/monthCheapest
Includes
  • Open-source email framework
  • Responsive emails
  • Component-based
Start with Free
Tier 2
Creator
$33/monthCheapest
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Start with Creator
—
Tier 3
Pro
$66/monthCheapest
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Start with Pro
—

Swipe to compare plans →

Kit

Email marketing and automation platform for creators

View all Kit plans

MJML

Open-source markup language for responsive email templates

View all MJML plans
Our Pick

Kit

Kit offers a free plan, offers 3 tiers vs 1.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Kit

Try Kit free

Which Should You Choose?

Choose Kit if:

  • •You prefer Kit's free tier features—Up to 10,000 subscribers, 1 basic Visual Automation
  • •You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Kit offers 22 additional features across its plans

Choose MJML if:

  • •You prefer MJML's free tier features—Open-source email framework, Responsive emails
  • •You prioritize MJML's user experience and interface over price (both tools are similarly priced)
  • •You want MJML's approach to incremental feature unlocking across its 1 pricing tier

Both Kit and MJML offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Kit includes 6 features, while MJML includes 3 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Kit vs MJML

How many pricing plans does Kit have vs MJML?
Kit offers 3 pricing plans, while MJML offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Does Kit or MJML offer a free plan?
Yes, both Kit and MJML offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Kit or MJML?
Both Kit and MJML offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
What pricing models do Kit and MJML use?
Kit uses a usage-based pricing model, while MJML uses open-source pricing. The right model depends on your team size and usage patterns.
How do Kit and MJML compare for Email Marketing?
Both Kit and MJML are Email Marketing tools. Kit offers 3 plans starting at $33/mo, while MJML offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Kit Official Pricing— Vendor pricing page
  2. MJML Official Pricing— Vendor pricing page

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