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Email Marketing

ActiveCampaign vs MJML: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and MJML. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo and MJML starts at Custom pricing. Compare all 8 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

ActiveCampaign vs MJML: Quick Pricing Facts

FeatureActiveCampaignMJML
Starting Price$15/moCustom pricing
Number of Plans71
Free TierNoYes
Pricing Modelusage-basedopen-source
Annual DiscountN/AN/A

ActiveCampaign and MJML are both priced at $15/mo, making them equally accessible Email Marketing tools. Together they offer 8 pricing plans with 113 features compared, so the best choice comes down to which features match your needs.

MJML stands out with a free plan for getting started. ActiveCampaign uses usage-based pricing while MJML uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free
$0/monthCheapest
Includes
  • Open-source email framework
  • Responsive emails
  • Component-based
Start with Free
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core

Swipe to compare plans →

ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

MJML

Open-source markup language for responsive email templates

View all MJML plans

What Reviewers Say

Which Should You Choose?

Choose ActiveCampaign if:

  • You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—ActiveCampaign offers 107 additional features across its plans
  • You prioritize ActiveCampaign's user experience and interface over price (both tools are similarly priced)

Choose MJML if:

  • You need a free plan with Open-source email framework, Responsive emails—MJML offers no-cost access with no credit card required
  • You prioritize MJML's user experience and interface over price (both tools are similarly priced)
  • MJML's single-tier open-source structure gives clearer cost visibility for budget planning

MJML offers a free plan [1], eliminating the cost barrier for evaluation, while ActiveCampaign requires paid subscription from the start. This gives MJML a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow MJML's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against ActiveCampaign's tiering starting at $15/mo to assess total cost of ownership over 12 months. MJML's 1 tier provide flexibility at different budgets, while ActiveCampaign's 7 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, MJML is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

Best choice: ActiveCampaign

Try ActiveCampaign free
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Frequently Asked Questions: ActiveCampaign vs MJML

How many pricing plans does ActiveCampaign have vs MJML?
ActiveCampaign offers 7 pricing plans, while MJML offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or MJML offer a free plan?
MJML offers a free plan, while ActiveCampaign does not. If budget is a concern, MJML lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What pricing models do ActiveCampaign and MJML use?
ActiveCampaign uses a usage-based pricing model, while MJML uses open-source pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and MJML compare for Email Marketing?
Both ActiveCampaign and MJML are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while MJML offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. ActiveCampaign Official PricingVendor pricing page
  2. MJML Official PricingVendor pricing page

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